Yesterday I taught a complimentary webinar for artists titled Surefire Income-Boosting Strategy for 2014, in which I shared the 5-step process I use every year to increase my income. And although our businesses are different, I show how you can apply the same process to your art business – immediately.
If you didn’t attend, you can access the replay through January 15 on this page.
I’m thrilled that over 1,000 people signed up for the webinar, but I’m skeptical that many attendees will implement the information. If I were a betting gal, I’d wager that fewer than 40% actually take action on the strategy I suggest.
Why You Won’t Do The Work
There are five reasons why most people who watch Surefire Income-Boosting Strategy won’t do the work. See if any of these sound like excuses you’ve been making for avoiding action that you know is good for you.
1. It’s free.
Let’s face it. We’re more likely to implement something we’ve paid for. “Free” just isn’t valued.
It’s so tempting to blow off good advice when you haven’t put skin in the game.
2. The exercise or lesson requires you to face something potentially unpleasant.
The unpleasantness might be from confronting less-than-desirable facts about your financial results. Or maybe it’s the realization that you’re going to have to work a lot harder to reach your goals. Neither of these ranks high on the fun meter.
Ignoring the work required won’t make it go away. It doesn’t get you better results. It only makes you blind to possibilities for your business.
3. It’s hard!
The strategy I suggest requires left-brained thinking and working with numbers and spreadsheets. This is an all-out internal war for some people.
But you’ve made the decision to be in business. When you try to make money from something you love doing, it doesn’t follow that you will love everything associated with it.
It’s easier not to do the work. It’s easier to say, “I’m too busy” or “the timing isn’t good.” (Is there such a thing as good timing for making big changes?)
When your financial health and legacy are on the line, you do what’s necessary, not what’s easy.
4. It takes time.
A strategy consists of multiple steps. The one I outline requires you to look at past sales income while projecting for the future. Most people can’t do this in a single sitting nor do they want to devote more than one session to such an effort.
Everything takes time. You’ll be better off spending a few hours planning than waiting around for money to start falling from the heavens.
I guarantee my Surefire Income-Boosting Strategy is never a waste of time.
5. It puts you at risk.
That’s right. At risk.
Once you put your vision on paper – real numbers backed up by data – you’ve made a commitment. You risk reneging on that commitment if you don’t do the work to meet your goals.
This can be scary. But it’s sad that some people would rather play it safe than risk falling short of their goals. They’re settling for mediocrity rather than aspiring to something more fulfilling.
Consider This Your Art Business Challenge
I’ve told you why I think you might be in the 60% that don’t do the work. I’ve pretty much dared you to be in that 40% (or fewer) who will do the work.
So what are you waiting for? Will you accept my challenge?
Be sure to watch the webinar and be on your way to proving me wrong. This is one challenge I’ll be happy to lose.