Your blog won’t become popular overnight. Blogging is a process, a commitment.
After last week’s article, The Gold Mine in Your Artist Blog, several people commented to the tune of: My blog is no gold mine. I can’t get any traffic or interaction with people.
In nearly 10 years of blogging and many years of teaching artists to blog, I have witnessed a large number of artists build successful blogs.
I have also, sadly, watched even more artists’ blogs falter. The main reason artists’ blogs fail is impatience.
There’s no instant gratification at a blog’s birth. No showering of thumbs-up signs or insightful comments. This often results in a lack of commitment to writing for the blog and little desire to learn the craft of good blogging.
Let’s take a closer look at these missteps in order to help you get more traffic.
You Gotta Have Heart
Good writing doesn’t happen overnight. Just like good art, it happens over time.
As someone once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” (often attributed to Ernest Hemingway)
You must be patient. You must be easy on yourself and embrace the learning process.
And don’t try to write like other people. Blogs that look and read like everyone else’s don’t succeed. Let people “hear” your voice through your words.
Write from your soul and people will take notice.
There’s a Craft to Blogging
Think of blogging as a new art form – because it is. There is so much that goes into a winning blog post:
- Blog post styling (and trends)
- Image use
- Strong headlines
- Calls to action
Because writing is so important for Web searches and connecting with others online, entire blogs exist to help you improve.
Yes, you could get impatient wading through all of the available advice, so just pick one area to improve at a time. I suggest starting with your headlines.
As I said, there is no such thing as instant gratification when you start a blog. The satisfaction only happens after many months of consistent posting.
People must know that they can rely on solid content before they will subscribe. If your blog looks like a wimpy attempt, they won’t come back for more. A plethora of good content waits elsewhere for them.
This is why I advise that you hold off telling people about your blog until after you have your rhythm down and a few months of consistent posting under your belt.
If you can’t make the commitment to regularly blogging, I hate to say this, then you probably shouldn’t have a blog. The burden of trying to keep it up will just stress you out. I’ve seen it happen more than once.
It’s okay if you don’t blog. Really it is! But if you’re going to have a blog, you’d better make the darned thing look respectable.
My middle name is impatience. I get it! But I also know that quality is worth waiting for.
So how’s your blog doing?