I am setting up a social media plan, and I am a little confused about how to use external sites (like Facebook, Twitter, etc.) in addition to my blog. . . . I feel like any update that I could post on Facebook, I’d also like to post on my blog. In other words, how can I avoid duplicate content everywhere? – Sarah
Good question for evaluating your social media strategy.
Let’s establish from the get-go that there’s nothing wrong with duplicate content. Odds are quite slim that the same people would see the same content in all places.
The problem is that you will probably bore yourself by doing this. You’re using the platforms in the same way. This is more confusing for you than it is for your followers.
You need a mission for each of your online channels, which is easier than it sounds.
A mission would consist of When and How you use the site, but it might also include Why you use the site and Who your audience is on that site. Here’s how this could play out.
Sarah told me that her blog is going to be “creative process-focused rather than formal lengthy posts.”
Hooray! That’s a pretty clear mission, but let’s add the When. Weekly posts? Twice weekly?
Sarah’s blog is where she will write about how, when, where, and why she makes art. It will be image-driven while providing supporting text.
Yes, you can share your blog posts on Facebook, but I’m willing to put money down that you have more to share than blog posts.
Perhaps a mission for Facebook could be: Facebook is where I share inspiration, quotes, event invitations, finished work, earlier work, and the work of other artists. My goal is to post to my Facebook page at least 5 times a week.
If you want to share the same finished piece on both your blog and Facebook, be creative. Mix up what you write about that piece in order to make it more interesting for you. [Click to tweet.]
Twitter, as you know, challenges you to be pithy in 140 characters or less. For this reason alone updates to Twitter are inherently different from those on your blog or Facebook.
I find Twitter to be the best place for promoting others. An example of a mission for Twitter:
Twitter is where I announce new blog posts, share quick tips and article links, and make friends by promoting them. I try to send 4 content-driven tweets every day.
Other Social Media Platforms
Then there are Instagram, Pinterest, LinkedIn, Google+, and YouTube. Each one has its merits. You don’t have to be active on all of them, and you’ll save some brain cells if you are clear about how you will use your favorite sites.
Bottom line: Don’t worry about the duplicate content, especially if you challenge yourself to be creative with how you share the same item across channels.