Is your website overdue for an overhaul?
It used to be cool to have a white website with a light gray font. It was even cooler if the font required a magnifying glass to read it.
This was the rage, oh, about 12 years ago. Then we realized how hard it is to read tiny pale fonts.
Artists also latched on to black backgrounds for their sites thinking it made the work “pop,” when it actually did the opposite: weighed down and overpowered the art. Black backgrounds with light text, we have discovered, are also notoriously difficult to read.
Things change. Are you adapting?
The average age of Internet users has skyrocketed. Older eyes just don’t have the capabilities of younger eyes.
We understand that it’s not cool – no matter how good we think it looks – to have a website that people can’t read.
Have You Noticed?
If you spend any time at all surfing the Web and reading articles online, you’ve surely noticed that font sizes are on steroids these days. They’re bigger than ever – not just the headlines, but the paragraph text as well.
Ditto for images.
Thanks to Pinterest, Tumblr, and Instagram, images are finally getting the respect they deserve online. Good riddance to postage-stamp-sized images. Images that take up the entire width of a page make an impact.
You can take advantage of this trend because your gift to the world is visual.
We’re no longer afraid to scroll. We realize that it’s a delight to be wowed by large, beautiful images, and we’ll keep scrolling if our interest has been sufficiently piqued.
Remember that space is good. Claustrophobia takes hold when sites are cluttered. This isn’t a desired state for your viewers.
It’s not just aging eyes that have led to these new trends. It’s mobile marketing.
More than 50% of all email is opened first on a mobile device (this report says 65%!). Have you ever tried to read a newsletter or Web page with a bunch of dense text, multiple columns, and tiny images on your phone? Have you tried clicking on a small link nestled in between other links? You probably didn’t get very far.
I’m No Expert
The only research I conducted to write this article was to verify the email-viewing statistic for mobile. Everything else I’ve shared is based on observation.
I have noticed that when I visit most artists’ sites, they look dated compared to the other sites I am landing on. I’m not saying you have to do what everyone else is doing. I’m just saying you should pay attention.
If the trend is for more space, larger images, and bigger fonts, how will people feel when they land on your cramped site with tiny pictures?
Or your page with no images? What are they seeing when they view it on their mobile devices?