Art Biz Coach has been helping support artists since 2002.
There are 25,000 people on my current email list, and perhaps thousands more who have left that list. There are 19,000 fans on the Art Biz Coach Facebook page, and thousands more that are somehow connected to me.
My point: I’ve crossed paths with a lot of artists.
They buy my book, sign up as a private client, attend a live workshop or event, or learn from me in an online program. Others might comment on a post on my blog, Facebook, Instagram, Twitter, or Pinterest.
Every so often I come across some familiar names in an old file or document. They were active in the Art Biz Coach community at one point and have since disappeared.
I wonder what has happened to them. Have they given up their art business? Are they more active on other sites?
While thinking about the engagement level of artists on my list, I wondered if you might have some of the same people in your life.
See if these sound familiar.
The lurkers have been on my list f.o.r.e.v.e.r. They don’t comment or enroll in my programs, but, apparently, they receive value from what I write. I keep sending them emails every week, and they continue to read them (or not).
Don’t judge the lurkers!
There are hunkered down now, but you never know when they’ll be ready for what you have to offer.
I’ve discovered that some people might be on your list for years before they become collectors, students, clients, or raving fans.
This is an interesting phenomenon: people who come and go in cycles.
They’ll pop up in numerous places for a while, and then Poof! they disappear – only to reappear later.
I know that artists can be much more successful with consistent effort, but I don’t know what causes them to disappear for long stretches of time.
Oh, well. I’ll be here for them when they return.
I’m not sure about serial peeps for artists. I’d love to hear if you have people that drop in and out of your career life.
The drop-ins are an interesting lot. Someone told them about Art Biz Coach or they discovered a link somewhere. They visited, commented, and left. They didn’t sign up or buy.
And, yet, I know that I helped them solve a problem, which makes me happy.
Your drop-ins might have come across your online presence in the same way, or perhaps they showed up at your opening or booth.
How do you engage these people? You can start by adding a pop-up sign-up form to your site. Yeah, I know they’re annoying, but I also know they produce results.
Of course, you want to respond to comments or questions, but you could also add them to a follow-up list and send them a personal email message in a month or two.
Then, if you really have your act together, send them another email six months later.
These people are great! My supporters recognize the value in what I offer and share my articles, services, and products.
They’re not necessarily my target market, but they are connected to artists that might need what I offer.
Your supporters are probably of a different constitution. Artists’ supporters usually show up at openings and events and occasionally reply to your emails.
They love you and want to be a part of your world.
You can probably count on certain supporters to refill the cheese tray or help you install the art.
Supporters might make small or single purchases, but they mostly exist to increase the number in your flock and lend a hand when you need it.
Raving fans rock! They comment on my blog and social media posts, send cards in the mail, and sign up for almost everything I offer. If I’m lucky, they will offer a generous testimonial for me to share.
The most avid among them attend Art Biz Breakthrough and join my Inner Circle.
They tell their friends about me.
Your fanatics probably:
- Brag about your art to whomever will listen (heck, they might even ask for a stack of your cards that they can pass out)
- Host an unveiling party at their home or office
- Buy multiple pieces from you
- Urge people to attend your openings
- Cheer you on and give you “shout outs” online
I’d love to hear about the people on your list. Please leave a comment below.