Do It So Good That You Don’t Doubt Yourself Anymore

J'Nell Jordan, Ten-twenty-five. Oil and acrylic on masonite

A certain level of doubt can be useful motivation for your art career. Dwelling in doubt can be debilitating. Conquer the doubt. In my experience, it doesn’t matter whether others believe in you or not. What matters is that you believe in yourself.

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The Second Step to Getting an Assistant

If you want to grow a profitable art business, you can’t do everything yourself. The key to finding the perfect team to help you out is identifying which tasks could be managed by someone else. Hiring an assistant will bring you peace of mind that will allow you to focus on your art.

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Putting Your Art on Sale

Michael Newberry, Himalayan Flight, oil on linen

Even high-end galleries offer discounts to valued collectors as well as to museums. Artists can have their own sales, too, with the right strategies in place. Follow these 8 tips.

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Meet New People (Before You Ask for Anything)

You must keep meeting new people–those who can help with your art career and enrich your life. It’s easier than ever to meet people, but it requires effort.

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Drive More Traffic to Your Website

You can’t just build a website and wait for the traffic to pick up. You have to encourage visits consistently. Here are 15 techniques that I use to get people to click on my website. Use them to start the wheels churning.

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Dealing with Bumps in the Road: Remember to Persevere

Barbara Petterson, Out to Lunch, Acrylic on hardboard

You may feel that your art isn’t selling as well as you’d like. You could be bummed and negative that your art isn’t getting the recognition you think it deserves OR you could invest in your future and persevere. Remember . . . the choice is yours.

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Get a Grip on Why People Buy Art

David Hilton, You're Sure? (Old Faithful, Yellowstone National Park). Oil on canvas

Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. Here are six reasons why some art might be selling better than yours.

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Save Loads of Time on Facebook with Friends Lists

Learn how to group your friends into lists on Facebook so that you don’t spend too much time on social networking and not enough time in the studio. Categorizing your friends will also help you stay updated on those who are most dear to you.

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Open Yourself to Possibility

Don’t dismiss what could be a good idea. Practice saying “Yes, and . . .” this week. It’s hard to do, but it’s powerful. Saying “Yes, and . . .” immediately changes your outlook from negative to positive. It opens up your world to other possibilities.

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Get Back in the Studio and Make Art!

Every week I give you an art marketing action to try or to tweak. What I don’t say in each issue is that your art must be your priority. I’m here to give you ideas for promoting and selling your art. It’s your job to put your art first—before the marketing.

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