From the category archives:

Newsletter: Art Marketing Action

Promote Your Art with SlideShare

by Alyson Stanfield on September 1, 2010

Artists can use SlideShare to promote their artwork at no cost and gain a new audience for their work. There are six steps to creating a slide presentation and getting it online. You can also upload your slide presentation to YouTube and other sites.

{ 6 comments }

Art Marketing Review

by Alyson Stanfield on August 25, 2010

Artists should conduct a marketing review to evaluate methods they are using to sell or gain recognition for their art.

{ 6 comments }

Increase Business with Testimonials

by Alyson Stanfield on August 18, 2010

Artists who are teaching classes and workshops, accepting commissioned work, and competing for public art projects can increase business with a powerful testimonial.

{ 9 comments }

How to Launch a New Website or Blog

by Alyson Stanfield on August 11, 2010

Launching a website or blog involves more than just building content, publishing it, and then telling everyone about it. You need to entice and pique the curiosity of site visitors.

{ 49 comments }

Brag Better About Your Art, About You

by Alyson Stanfield on August 2, 2010

Peggy Klaus, author of Brag! How to Toot Your Own Horn Without Blowing It, says brag is not a four-letter word: “Remaining quiet about your successes only leads to being underappreciated and overlooked.” Brag better about your art by spending time reviewing your accomplishments.

{ 20 comments }

Join the Conversation

by Alyson Stanfield on July 26, 2010

Why sit back and wait to hear from a gallery, curator, arts writer, art center or museum when you can connect through Web 2.0? Join the conversation with galleries and other art world types through social media. Become a valuable contributor to the dialog.

{ 6 comments }

11 Fast Website or Blog Fixes

by Alyson Stanfield on July 19, 2010

Creating an entirely new website or blog is overwhelming. Tweaking what you already have is easier! Implementing even a couple of these 11 ideas will make a big dent in the way your website functions.

{ 35 comments }

Do It So Good That You Don’t Doubt Yourself Anymore

by Alyson Stanfield on July 12, 2010

A certain level of doubt can be useful motivation for your art career. Dwelling in doubt can be debilitating. Conquer the doubt. In my experience, it doesn’t matter whether others believe in you or not. What matters is that you believe in yourself.

{ 13 comments }

The Second Step to Getting an Assistant

by Alyson Stanfield on July 5, 2010

If you want to grow a profitable art business, you can’t do everything yourself. The key to finding the perfect team to help you out is identifying which tasks could be managed by someone else. Hiring an assistant will bring you peace of mind that will allow you to focus on your art.

{ 20 comments }

Putting Your Art on Sale

by Alyson Stanfield on June 28, 2010

Even high-end galleries offer discounts to valued collectors as well as to museums. Artists can have their own sales, too, with the right strategies in place. Follow these 8 tips.

{ 19 comments }