Move On to Something New

We can only work so hard before maxing out. That’s when it’s time to move on to something new. In order to innovate, something that takes time and energy has to go.

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Yes, You Still Need a Blog

Linda Billet, Not So Pretty Now

Facebook is a robust site that helps you engage with others in powerful ways, but it can never replace your brand or the need for your own Web presence.

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Marketing Isn’t About You

Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric. Talk to one person when you write.

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Publicity Resources for Promoting an Art Event

Suzanne Morlock, Kite Dreams II. Found object installation.

Other people can help you promote your art events more effectively if you offer a stash of publicity resources. Use this publicity checklist of 6 items to prepare before asking for help.

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Top Time-Savers for Your Art Business

The number one complaint I hear from artists is that they don’t have enough time. See if implementing one or more of these time saving strategies can buy you some sanity.

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Get Better Results with a Personal Plea

While bulk email messages reach several contacts at once, it is the sincere, personal requests you send that elicit action.

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Redefine Your Mailing List

Your database of contacts consists of your mailing lists and connections through social media. While all contacts are valuable, your traditional mailing list is comprised of the people who have purchased art from you or supported you in some other way, and they are the most valuable contacts you have.

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Turn Facebook Friends into Fans

Now that you have a Facebook profile, you also want a business page for your art. But how do you get friends on Facebook to move over and join you on a fan page? Here are seven steps for artists to turn Facebook friends into fans.

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Snap Photos of Your Art In Situ

Barbara Wisnoski, Field

Photographs of your art in situ add a whole new dimension to the presentation of your work. In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment.

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Promote Your Art with SlideShare

Artists can use SlideShare to promote their artwork at no cost and gain a new audience for their work. There are six steps to creating a slide presentation and getting it online. You can also upload your slide presentation to YouTube and other sites.

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