From the category archives:

Newsletter: Art Marketing Action

Are the colors, font styles, and font sizes consistent on your art website and blog? Creating a style sheet to use as a guideline will 1) give your site a more professional look and 2) make it easier on you because you no longer have to spend time worrying about what color or font to use.

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Decide how you will show up in the New Year. Choose the decisions that resonate with you, write them down, and post them in a highly visible place. At the same time, understand your motives for the decisions. Why did you make these decisions? There must be reasons for your choices.

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Art Marketing Action + Podcast: Give a Gift from the Heart

by Alyson Stanfield on December 21, 2009

If you’re too caught up in trying to promote and sell your art, now is a great time to take a break. Invoke the spirit of the season. Slow down, open your heart, and think of others this week. Here are five ways to give the gift of generosity.

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Art Marketing Action + Podcast: Celebrate Your Accomplishments

by Alyson Stanfield on December 14, 2009

You’ve been going at it all year! “Do this, try that,” I advise. You do. You try. But then you look back at that task list and become discouraged. The tasks keep multiplying. Hold it! There will always be more to do. Take time to write down your accomplishments for the past year.

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Art Marketing Action + Podcast: Think Before You Tweet

by Alyson Stanfield on December 7, 2009

Is your tweet music to the ears of your Twitter followers? Or is it hitting a sour note–contributing to virtual noise pollution?
It’s easy to tweet about anything you’re doing at the moment, but I contend–regardless of what anyone else says–that we don’t have a lot of patience with tweets that are too personal. If you’re [...]

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Art Marketing Action & Podcast: Schedule a preview of your art

by Alyson Stanfield on November 30, 2009

Did you ever consider that inviting your fans into your (or someone else’s) home could be a reward in itself? It could be your way of saying Thank You for their support. Follow the example of artist Janice Mason Steeves. Instead of planning a sale, you could schedule a preview.

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Art Marketing Action: Post Your Statement Strategically

by Alyson Stanfield on November 16, 2009

I’m not crazy about artist statement links in the main navigation menu of a website because most people have no idea what a statement is or why they would want to click on a link titled “Statement.” The best place for your statement is next to the artwork that it relates to.

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Art Marketing Action: Hone Your Artist Statement

by Alyson Stanfield on November 9, 2009

Your artist statement should be organic. Allow it to grow and change. You wouldn’t allow your artwork to stagnate, would you? Likewise, using old words to describe new ideas doesn’t make sense. Get that statement out and start honing it.

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Outline a social media mission

by Alyson Stanfield on October 19, 2009

Creating a mission the social media platforms you choose will help you understand how and when you should use them. It will also keep you from going stark raving mad from overwhelm.

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Art Marketing Action: Prepare for the holidays

by Alyson Stanfield on October 12, 2009

It’s time to make some decisions about the holidays. The first big decision: Will you send holiday cards or not? Here are some pointers to get you started so you’re not frantically throwing them together at the last minute.

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