Dealing with Bumps in the Road: Remember to Persevere

Barbara Petterson, Out to Lunch, Acrylic on hardboard

You may feel that your art isn’t selling as well as you’d like. You could be bummed and negative that your art isn’t getting the recognition you think it deserves OR you could invest in your future and persevere. Remember . . . the choice is yours.

Get a Grip on Why People Buy Art

David Hilton, You're Sure? (Old Faithful, Yellowstone National Park). Oil on canvas

Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. Here are six reasons why some art might be selling better than yours.

Save Loads of Time on Facebook with Friends Lists

Learn how to group your friends into lists on Facebook so that you don’t spend too much time on social networking and not enough time in the studio. Categorizing your friends will also help you stay updated on those who are most dear to you.

Open Yourself to Possibility

Don’t dismiss what could be a good idea. Practice saying “Yes, and . . .” this week. It’s hard to do, but it’s powerful. Saying “Yes, and . . .” immediately changes your outlook from negative to positive. It opens up your world to other possibilities.

Get Back in the Studio and Make Art!

Every week I give you an art marketing action to try or to tweak. What I don’t say in each issue is that your art must be your priority. I’m here to give you ideas for promoting and selling your art. It’s your job to put your art first—before the marketing.

Invite Friends to Join Your Newsletter List

Jeanne Guerin-Daley, Friendship Sprig, cyanotype

Your friends are not open targets for bulk email messages. Ask them politely if they want to be included in your list and make it easy for them to subscribe. Remember to send them a sample of what they’ll be receiving and tell them how often they can expect to hear from you. If they don’t sign up the first time, email them again in 3-4 months.

Implement a Postcard Strategy

Think about adding postcards to your regular self-promotion efforts. Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year.

How to Place Older Artwork on Your Website

Artists who are concerned about showing older work can give it secondary links from the primary art pages on a website. If you’re proud of the work and it’s still for sale, there’s no reason to remove it from your site, but you might not want it featured. Use descriptive categories and treat every page as if someone might land there first—before seeing the home page.

Attract High-End Buyers

Michele Renée Ledoux

Outside of the major international art fairs that attract the world’s elite collectors, there’s no single place you can show up and be seen. There is no magic pill for attracting high-end buyers. What you need is true grit. It takes persistence and determination, which is why the life of an artist isn’t for everyone.

Give to Get on Your Blog

One reason that blogs are so powerful is that they can establish you as an expert. Give information freely on your artist blog! Just because you give away free information doesn’t mean that people won’t pay for the same information in a different format