Invite Friends to Join Your Newsletter List

Jeanne Guerin-Daley, Friendship Sprig, cyanotype

Your friends are not open targets for bulk email messages. Ask them politely if they want to be included in your list and make it easy for them to subscribe. Remember to send them a sample of what they’ll be receiving and tell them how often they can expect to hear from you. If they don’t sign up the first time, email them again in 3-4 months.

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Implement a Postcard Strategy

Think about adding postcards to your regular self-promotion efforts. Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year.

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How to Place Older Artwork on Your Website

Artists who are concerned about showing older work can give it secondary links from the primary art pages on a website. If you’re proud of the work and it’s still for sale, there’s no reason to remove it from your site, but you might not want it featured. Use descriptive categories and treat every page as if someone might land there first—before seeing the home page.

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Attract High-End Buyers

Michele Renée Ledoux

Outside of the major international art fairs that attract the world’s elite collectors, there’s no single place you can show up and be seen. There is no magic pill for attracting high-end buyers. What you need is true grit. It takes persistence and determination, which is why the life of an artist isn’t for everyone.

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Give to Get on Your Blog

One reason that blogs are so powerful is that they can establish you as an expert. Give information freely on your artist blog! Just because you give away free information doesn’t mean that people won’t pay for the same information in a different format

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Outline a social media mission

Judith HeartSong, Summer Pears. Acrylic on canvas, 30 x 40 inches. ©The Artist

Creating a mission the social media platforms you choose will help you understand how and when you should use them. It will also keep you from going stark raving mad from overwhelm.

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Art Marketing Action: Prepare for the holidays

It’s time to make some decisions about the holidays. The first big decision: Will you send holiday cards or not? Here are some pointers to get you started so you’re not frantically throwing them together at the last minute.

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Art Marketing Action: Control your art market

You have your own art market. You can control when, how, and for how much you sell your art. Here are six ways to make sure your art market doesn’t take a nosedive.

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Resist the Urge to Be The Fixer

You can offer all kinds of tips and advice to other artists, but it won’t do any good until the artists are ready. You can’t help people who aren’t prepared to receive.

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Art Marketing Action: Believe

Until you produce art that you believe in without question—art that you know is your best effort, art that you’re proud of, art that you can’t wait to share with people—you are going to have a hard time selling it to collectors or to galleries.

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