You not only need ideas for your art, but also for content in newsletters, blog posts, and social media updates. It’s an ongoing process to refine content in order to be heard above the noise.
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Newsletter: Art Marketing Action
Stop saying you don’t have enough time. It’s exhausting to hear that excuse over and over again, and you’re wasting time just thinking or saying those words. They’re unproductive.
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In order to receive credit for your art, you must add credit lines wherever it is shown – online or in person. This means including your name and ©date with every image on your website, blog, Facebook, Flickr, . . .
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Even if the proclamation of National Arts & Humanities Month is for the U.S., we know that national boundaries are fuzzier because of the Internet. We feel a kinship with artists around the globe.
I ask you to spend time this month on these two actions: collaborating and advocating.
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It’s easier to make connections online when you have good photographs. I know I’m relentlessly preaching the value of good language, but don’t neglect excellent photos. And I’m not just talking about photos of your art.
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Aside from your contact list, your artist statement is your most useful marketing tool. You will use language from your statement for wall labels, brochure text, website text, informal presentations, conversations and more.
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If you are one of the many artists who has given up on real mail in favor of using email to stay in touch, it’s time to rethink that strategy. Real mail offers many features that email cannot replicate.
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Non-art venues like restaurants, coffee shops, and bank lobbies can be challenging for sales, but there are plenty of people willing to help you promote your art. Here are 5 ways you can nurture a quiet army of fans on your behalf.
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