Art Marketing Action: Plan for a fruitful meeting

Meetings provide a chance for you to network while moving your art career a step forward. You want to be prepared! Don’t waste your time or anyone else’s time on unproductive meetings. Here are 8 sure-fire steps to help you.

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Art Marketing Action: Organize a Marketing Salon

Connections are critical for everyone’s art career. Being around other artists can build your confidence, support you emotionally, and challenge you to do better work. Start an art-marketing salon and become an instant leader in your art community. +Podcast

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Art Marketing Action: Tweak your About page

While biographies are stiff and formal, your About page is informal. It’s injected with your personality! You can turn any fact into a more interesting story with just a little creativity (and I know you’re creative!).

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Art Marketing Action: Take a deep breath

When something you’ve read makes you angry or frustrated, take a deep breath. If you need to, write out your response, but never send it. Take the time to distance yourself from the situation so that you can look at it more objectively.

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Art Marketing Action: Double check your publicity text

When you send an invitation or are notified that details are posted on your venue’s site, double check the information against the 5 Ws and 1 H. Providing all of the details will save you time answering emails and phone calls. Getting it right the first time will also reflect your professionalism.

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Take over a vacant storefront–legally

Vacant commercial spaces make attractive exhibit venues for your art and benefit the landlords, the city or town, and the artists involved.

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Try Twitter

Everyone’s tweeting these days. In fact, you’re probably sick and tired of hearing about Twitter. Twitter this, tweet that. But maybe, if you aren’t already using Twitter, you could try it to see why it’s all the rage.

The Good News Twitter, a microblogging platform in real time, is free and fairly intuitive. Unlike Facebook, the Twitter interface gives you just two basic options: reading other tweets or composing your own. That’s it.

More good news: Twitter is about making friends and building relationships. It’s about making new contacts, giving, and receiving. This is the highest form of marketing there is because 1) it’s more comfortable than “selling” for most people and 2) it works! We buy things (including art) from people we know, like, and trust.

It’s also easy to build a following fairly quickly on Twitter.

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Include prior connections on your mailing list

Are you a second-career artist? Did you do something else before diving into your art career? If so, your previous life and connections may be more beneficial to your art career than you thought.

Keith Murray, Old Glory. Oil on canvas. 36 x 24 inches. ©The Artist

Artist Lanie Frick called me this week to confess a story that broke her heart. She had been in a different line of creative work before devoting herself to fine art. A few years ago, she decided to burn the sales receipts from that business. She couldn’t imagine that she’d ever need those again. Then she read my book and had a bit of a bad day. She realized that all of her previous customers’ names and addresses had been turned to ash. It dawned on her that those contacts

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Stop, and then get to work

Do you ever find yourself looking for more information than you need?

Do you catch yourself reading and reading (and clicking and clicking) and never taking action?

Are you looking for the magic bullet–that one thing (as if there were one thing) that will propel your art career forward faster than you could have imagined?

Eve Wheeler, Washed Ashore. Acrylic on canvas. ©The Artist Inspired by the photograph Conch Shell Study 8 by lisilk on wetcanvas.com, which was offered as a resource for all artists.

Stop! Stop gathering information, stop looking for something that doesn’t exist, and start doing.

There is no single thing you can do to “make it” in the art world. A successful career is the result of years of labor–both in and out of the studio. It is the sum of hundreds and

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Ask for sponsorship

There may come a time when you need to ask someone for a donation or in-kind gift.

Let’s say you’d like someone to sponsor an art opening for your organization. [ Side note: It’s easier to get sponsorship for larger, nonprofit organizations than for individual artists because (1) it’s a tax deduction for the donor and (2) more people show up at the events. ]

Erin Casey, Grace After a Windstorm. Porcelain. ©The Artist

Your first step is to get clear about what–EXACTLY–you want and need. You won’t get far with a vague request such as “We’ll take whatever you can give.” That’s not helpful to anyone. You must be specific that you need X amount, whether it’s cash or in-kind. An in-kind donation is a gift of goods or services (e.g. printing, advertising, food, beverages, live music) in place

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