Direct Traffic to 1-Stop Content Pages

Direct traffic to pages on your site that lead to action. Here is a 3-step process for sending people to specific content on your website or blog.

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Commit to Something Big

Big ideas motivate us to take action, and each action builds momentum toward a larger goal. We need the focus that big plans provide.

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Mastering Subject Lines in 49 Characters or Less

The purpose of your email subject line is to get the recipient to open the email. It’s not a space-filler and should never be an afterthought. You can’t take subject lines for granted.

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Social Media Is Only a Tool

Are you considering abandoning your own site in favor of a Facebook Fan Page? One word – ERROR! Facebook should be only one of your marketing tools. Why? You can’t throw all of your faith behind a site you don’t control.

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Conspire Against the Artist Myths

Bruce L. Bunch, Greenback Cutthroat Trout. Watercolor.

Take a positive spin on the word “Conspiracy” and join the Artist Conspiracy membership program, which serves as a virtual space for like-minded artists who are conspiring against perpetuated myths.

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16 Ideas for Repurposing Your Artist Statement

Your self-promotion efforts get much easier once you have the right words to define your art. Here are 16 ways that you can use those hard-fought-for words from your artist statement.

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Embrace a Space and Get Your Art Out There

What are you doing to get your art out of the studio and in front of people? Don’t wait around for the perfect gallery. Find a space and embrace it! A little story and some inspiration to get you started.

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When to Invest in Your Art Business

The resources for business and career development are endless. You have so many choices to grow as a professional artist. Whenever you are tempted to pay for a learning experience, follow this five-question process to determine which programs are worth your investment of time and money.

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The 7th Step to Achieving Income Goals

A. Alabi Akinloye, Female #1. Pastel on board.

After completing the six steps in setting your income goal for the year, it is time to determine how the money will come in. Step seven outlines all the areas of your income and divides the income goals across your planned activity.

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6 Steps to Identify Your Income Goals

Cathleen Rehfeld, Three Pomegranates. Oil on canvas on panel.

You have a grasp on how much money you’d like to make, but you have no idea how it’s going to happen. Getting a grip on your past income makes it easier to understand where the money will come from in the future.

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