Art Business Practices

Is it okay to add people to your email list?

by Alyson Stanfield on July 6, 2011

Confused about when it is okay to add people to your email list? Here are the rules for what’s okay and what’s absolutely not okay to add names to a bulk email list.

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8 Time-Saving Tips for Your Inbox

by Alyson Stanfield on June 8, 2011

Fed up with the hundreds of messages in your inbox? Here some proven ideas for getting a grip on your email without having to pull out your hair.

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Checklist for Promoting a New Product

by Alyson Stanfield on May 16, 2011

Whenever I create a new product, I go through a series of steps to make sure the product is available on all of my sites. Sometimes I execute this process better than other times, so I thought it was about time I write it down. Maybe it will help you with the items you sell online.

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Using Testimonials on Your Website

by Alyson Stanfield on April 15, 2011

Todd Tychewicz asks: “I have some dandy testimonials and wanted to include them on my site. . . . Do I need to ask permission from my customers to use their messages to me? Does it mean more to have a name at the bottom of the enthusiastic praise? Or would it be best to just use one liners in quotations with no names attached?

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7 Ways to Establish That Your Art Has Value

by Alyson Stanfield on March 30, 2011

Whether or not you have a sales track record for your art, practice these 7 ideas whenever you can in order to establish value for your art and to gain confidence in your work.

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6 Categories for Your List of Artworks

by Alyson Stanfield on March 29, 2011

When you show your art at any venue, you will be asked to provide a detailed list of works included. Here are 6 categories to include on that list.

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Personal Notes to Subscribers

by Alyson Stanfield on January 24, 2011

It’s okay to send a note of thanks to people who subscribe to your blog. In fact, I encourage it! This personal gesture might turn them into fans for life.

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Artist Teaching: Experience vs. Pay Scale

by Alyson Stanfield on January 20, 2011

Are you charging too little for your teaching? Are you finding it difficult to raise your rates with a venue that you have an established relationship with? Here’s some advice to help you make sure you’re getting paid what you’re worth.

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What Artists are Getting Paid for Teaching

by Alyson Stanfield on January 11, 2011

Last fall I asked Twitter and Facebook followers what they were earning for their workshops. There’s such a variety! I’ve also included some insights into what you’re paying to attend workshops

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Tie Up Loose Ends & Refresh

by Alyson Stanfield on December 27, 2010

There are many other people who will tell you to relax and enjoy this week after Christmas. Not me! I see it as a terrific time to buckle down and get ready for what’s ahead in the New Year. Tie up those loose ends and get a fresh outlook for what’s ahead.

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