4 Moves To Ignite The Passion For Your Art Business

©Frances Vettergreen, One Hundred. Oil and wax on panel, 36 x 36 inches. Used with permission

Is that the sound of July 4th fireworks I hear? Or is your art business on fire? I would love to hear that it’s your business – that you are Hot – Hot – Hot for what you have to share with the world. If you’re only hearing fireworks outside your walls and not inside your head and heart, there are four things you should do – and keep doing – to ignite the passion for your art business.

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5 Timelines To Help You Plan

timeline

Throughout my years in business, I have found timelines to be invaluable for planning. Regardless of how much or little you have going on, timelines help you sleep better at night since you know you have all of your bases covered. I created five timelines to help.

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Roll Out the Red Carpet for Your VIPs

Red security rope by red carpet.

Your friends and followers on social media are valuable, but the people who buy from you and entrust you with their email and physical addresses are your VIPs. How do you roll out the red carpet for VIPs who offer their support and trust? Here are some ideas.

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2 Steps To An Empty Inbox

My crazy inbox while on vacation last summer.

We entrepreneurs are slaves to our inboxes, and we could spend all day answering email – but let’s not! There’s a smarter way to manage this. While the elusive Inbox Zero may not be your main goal, holding on to unanswered or unprocessed email is a drain on your mental energy.

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16 Ways to Demonstrate Your Art Has Value

Sarah Snavely demonstrates how she packs her sculpture – securely and professionally. Image used with permission.

Sometimes we get sloppy and forget that everything we do and say around our work affects how others perceive it. You teach people how to treat you and your art. Make sure you’re sending the right signals. Here are 16 things to consider.

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Is Your Art Business Prepared For Disaster?

Craft Emergency Relief Fund (CERF+)

Most artists don’t want to think about what might go wrong in their businesses. It’s not sexy to talk about backing up, getting insurance, or mitigating risk. Art Biz Blog readers (you!) know that these unsexy topics are necessary to confront. Do not put this off. Right about now you’re probably saying Bor-ing! and you want to leave. But this is critical. Take a look at any of the stories on the Craft Emergency Relief Fund (CERF+) website and you’ll see that many artists haven’t acted in time.

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Read Listen Watch Do Write Teach: How to Really Learn Something

©2008 Libby Hintz, Serenely Happy Energy Cells As Seen Under A Microscope. Stained glass, millefiori, glass, beads, chalcedony cabochons, and pearls, 16 x 16 inches. Used with permission.

Think you can take a few classes or attend a workshop and you’re suddenly a genius at business? Of course you don’t. Being an Art Biz Blog reader, you know better.There’s so much to learn, know, and do. Every step forward reveals even more options, and we only begin to understand the implications of an action after we have been implementing it consistently. Here’s how to immerse yourself and really learn how to promote your art effectively.

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The Best Marketing Schedule

Veedell_last_light

Every artist has a different productivity rhythm. Some people perform best in the mornings, while others hit their strides late at night. There isn’t a perfect schedule for marketing your art. The only rules are that you do it consistently and with purpose. Oops. I almost forgot the most important rule.

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How Is Your Customer Relations Department?

Trying to keep up good customer relations at my recent workshop in Nashville.

Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care?

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Save The Apologies For When You Really Need Them

©Casey Klahn, All The Colors Field. Pastel, 5.5 x 10.5 inches. Used with permission.

There are real things in your art business and marketing you should apologize for. Apologize when you miss a deadline, are late to an appointment, or (oops!) accidentally use the Cc instead of the Bcc line for your email blast. Of course you should apologize when you do something wrong, but don’t apologize for things that aren’t hurting people or for things you have no control over.

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