The Best Marketing Schedule

Veedell_last_light

Every artist has a different productivity rhythm. Some people perform best in the mornings, while others hit their strides late at night. There isn’t a perfect schedule for marketing your art. The only rules are that you do it consistently and with purpose. Oops. I almost forgot the most important rule.

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How Is Your Customer Relations Department?

Trying to keep up good customer relations at my recent workshop in Nashville.

Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care?

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Save The Apologies For When You Really Need Them

©Casey Klahn, All The Colors Field. Pastel, 5.5 x 10.5 inches. Used with permission.

There are real things in your art business and marketing you should apologize for. Apologize when you miss a deadline, are late to an appointment, or (oops!) accidentally use the Cc instead of the Bcc line for your email blast. Of course you should apologize when you do something wrong, but don’t apologize for things that aren’t hurting people or for things you have no control over.

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DIY Not DIA Marketing

Kerry Thompson (a.k.a. Kerry Millard) talks about illustrating a book.

Art Biz Coach was launched 11 years ago after I heard from many artists that they wanted an agent. They were looking for someone to do the work for them so that they could stay in the studio and work. I opted to teach artists how to best represent themselves and take control of their careers (Do It Yourself or DIY) without doing it alone (DIA).

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Step-by-Step Procedures Save You Time and Money

Stone Steps

Procedures save you time because you don’t have to think about what to do when the steps are in place. Procedures save you energy because you don’t use brainpower or become frustrated over your next moves. Procedures save you money because Time + Energy = Money.

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5 Ways to Simplify Your Art Business in 2013

2 candles

My word for 2013 is Simplify. I’m over all of the patched-together solutions and convoluted systems that were created in order to save money. I’ve had enough of chaos and complications. I’m ready for smooth and simple. How about you?

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Organizing Financial Invoices and Receipts Electronically

2013 finances

If you haven’t done so already, it’s time to update your files to 2013. I thought I’d share how I organize my finances electronically to avoid finding more space for paper files. Here’s how my Finances e-file looked a couple of days ago.

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Clean Up, Wrap Up, Gear Up

blank canvas to start the new year

With less than a week to go before the New Year, we are all feeling the promise of a fresh start. Oh, the anticipation of attaining big goals. But wait! There’s a lot of crap in the way of those promises and goals. Wouldn’t it feel good if the New Year felt . . . well . . . new? Kind of like a blank canvas?

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Track Your Business Growth

My tracks at Nye Beach, OR. Photograph ©Alyson B. Stanfield

For years I’ve been tracking monthly numbers in my business. When I slack off on the tracking, my numbers decline. It’s the exact opposite of “Ignorance is bliss.” I believe that tracking numbers tells the Universe that you are committed to your business. And the Universe doesn’t give you more of something until you’re ready to accept more.

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How to Act Like The CEO Of Your Art Business

You are the CEO of your art business. The CEO is the person at the top of a company’s hierarchy. The buck stops, ultimately, with the CEO. Start acting like the CEO of your art business with these 5 tips.

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