Here are four semi-unrelated business lessons I either learned or shared last week. I hope they help you with your art business. 1. Capture it. Write it down. . . . My housekeeper was overwhelmed with all she had to do following her father’s passing. The coach in me kicked in: “If you don’t mind my asking, do you write things down?” “I never write anything down,” she admitted.
Is that the sound of July 4th fireworks I hear? Or is your art business on fire? I would love to hear that it’s your business – that you are Hot – Hot – Hot for what you have to share with the world. If you’re only hearing fireworks outside your walls and not inside your head and heart, there are four things you should do – and keep doing – to ignite the passion for your art business.
Throughout my years in business, I have found timelines to be invaluable for planning. Regardless of how much or little you have going on, timelines help you sleep better at night since you know you have all of your bases covered. I created five timelines to help.
Your friends and followers on social media are valuable, but the people who buy from you and entrust you with their email and physical addresses are your VIPs. How do you roll out the red carpet for VIPs who offer their support and trust? Here are some ideas.
We entrepreneurs are slaves to our inboxes, and we could spend all day answering email – but let’s not! There’s a smarter way to manage this. While the elusive Inbox Zero may not be your main goal, holding on to unanswered or unprocessed email is a drain on your mental energy.
Sometimes we get sloppy and forget that everything we do and say around our work affects how others perceive it. You teach people how to treat you and your art. Make sure you’re sending the right signals. Here are 16 things to consider.
Most artists don’t want to think about what might go wrong in their businesses. It’s not sexy to talk about backing up, getting insurance, or mitigating risk. Art Biz Blog readers (you!) know that these unsexy topics are necessary to confront. Do not put this off. Right about now you’re probably saying Bor-ing! and you want to leave. But this is critical. Take a look at any of the stories on the Craft Emergency Relief Fund (CERF+) website and you’ll see that many artists haven’t acted in time.
Think you can take a few classes or attend a workshop and you’re suddenly a genius at business? Of course you don’t. Being an Art Biz Blog reader, you know better.There’s so much to learn, know, and do. Every step forward reveals even more options, and we only begin to understand the implications of an action after we have been implementing it consistently. Here’s how to immerse yourself and really learn how to promote your art effectively.
Every artist has a different productivity rhythm. Some people perform best in the mornings, while others hit their strides late at night. There isn’t a perfect schedule for marketing your art. The only rules are that you do it consistently and with purpose. Oops. I almost forgot the most important rule.
Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care?