At year’s end, a look back at the top posts here from the past year.
Top 6 Most-Commented-On Posts
Yep, It’s Art and It’s for Sale
©Patricia Coulter, Jubilant. Acrylic on gallery wrapped stretch canvas, 48 x 42 inches. Used with permission.
Many artists seem are shocked when people don’t understand that your work is for sale. And, yet, you’re not doing enough to clue them in.
Your Job Is in the Studio
A perennial favorite! This is my annual reminder that if you don’t make art, you have nothing to promote or build a career on.
Turn On Your Cell Phones
Take advantage of the fact that everyone who comes to your open studio, booth, or exhibition probably has a camera in their pocket.
When you own your own business, it’s important to look at expenses as well as income in order to remain profitable.
I looked into various (not all – not even education or supplies and materials!) expenses for artists and thought it might be interesting to share the results. Feel free to add to our completely unscientific list in a comment on the Art Biz Blog.
Maggie Ruley’s Key West studio. Used with permission.
These numbers are based on responses I received through Twitter and Facebook. (sf = square feet)
Central Virginia (476sf): $355/month Key West, FL (750sf – 3 rooms): $1600 for studio + store front
Ravenswood, Chicago, IL (600+ sf): $540/month Downtown Chicago, IL (sf n/a): $485/month Gages Lake, IL (1200sf): $500/month with utilities
Albuquerque, NM (175sf): $200/mo in nonprofit art center, includes utilities, not air-conditioned Colorado Springs, CO (400sf): $455 includes utilities
San Francisco, CA (154sf):
Stop waiting for the famous gallery dealer to call you up. Stop waiting for the artist agent-fairy to wave her wand. Stop waiting to win the lottery.
©2014 Claire Browne, Stem. Mixed media, 7 x 3 feet. Used with permission.
Start taking charge.
You have to plan for business growth. It doesn’t happen on its own. Nobody cares about your success more than you do, and nobody can do a better job marketing your art than you can.
Here are five steps for taking charge of your art marketing, which will send you well on your way to getting what you want from your art career.
1. Write down what you want.
Many people don’t get the life they really want because they haven’t taken the time to define it. They haven’t asked for it!
It’s a bold move to commit to an idea,
In the beginning months and years of Art Biz Coach, I thought of my services as a one-stop shop. Bad idea. It’s never a good idea to try to be everything because you then become known for nothing.
Over the years, I have learned to work to my strengths, which include helping artists with foundational marketing pieces like building mailing lists, nurturing relationships, and improving professional presentation.
Artists usually begin with my Art Biz Bootcamp before we get into a private client relationship that helps them personalize their strategies. In addition, I am very good at helping artists improve their systems and productivity. This is why I teach Organize Your Art Biz.
Lisa Call, me, and Janice McDonald at the Denver Art Museum.
Regarding other business
You are up to your eyeballs in unsold work!
What you’d really like to do is just get rid of it. It’s taking up your energy and you can’t afford to rent storage just for early work.
Deep Thought: What do you do with early work that hasn’t sold and no one seems to want?
Here’s to the mothers who are artists. And to the mothers who raise healthy, informed artists who make the world a better place. To My Mom . . . Who is forgiven for not taking me to museums because she didn’t want me to misbehave in public. (She was probably right.)
In my last post, I made the case that your blog is a gold mine for you. What I didn’t say is that it’s only a gold mine if you are consistently committed to blogging and to improving with each post. You can only fulfill this commitment with rich content.
Were you, like me, crushed when FileMaker discontinued Bento? I don’t know about you, but I wasn’t prepared to restart the search for new inventory software. Instead, I asked, how I can maximize what I’m using already?
The Art Biz Blog is the blog for Art Biz Coach, which offers services and products to help artists build profitable businesses. One of my goals for Art Biz Coach over the next year or so is to simplify and streamline. I want to make it easy for new visitors to figure out where they should go on my sites. If you’re new here, I offer 6 tips for finding your way through the 2400+ posts as well as the artist services and products.
I highly recommend the book Living and Sustaining a Creative Life, a book of 40 artist essays edited by Sharon Louden. From these successful artists, you’ll discover: You are not alone . . . The life of an artist doesn’t get easier with success. More people depend on you as you add to your list of obligations . . .