by Alyson Stanfield on December 1, 2008
The holidays are coming up, and you might be planning an open house or open studio event. Make your guests feel welcome. In this first article, I focus on how to best prepare for the day with a list of thirteen tips.
Preparations
Tell everyone you invite if your event is open to all. If it is, [...]
by Alyson Stanfield on September 22, 2008
All good art exhibits begin with a curatorial thesis. This thesis is the idea–the theme–that ties all of the artwork together.
When you consider submitting an exhibit proposal, keep in mind that you will be judged on the strength of your curatorial thesis. Make sure it is sound. Get very clear on what the exhibit is [...]
by Alyson Stanfield on September 21, 2008
A lot of exhibition proposals came across my desk when I worked in art museums. Most were from exhibit touring companies, but some were from individual artists or art organizations.
In the museum, it was important that any exhibit we booked from outside our collection was (1) fundable, (2) educational, and (3) something that would bring [...]
by Alyson Stanfield on August 4, 2008
Priscilla Fowler, Dispersion, 2008. Sepia ink and ink wash on painted paper, 24 x 30 inch detail of 15-part drawing. © The Artist
Most galleries don’t count on a single artist to survive. Likewise, most artists can’t count on a single gallery, retail outlet, or exhibit venue for their survival.
Have you been putting too [...]
by Alyson Stanfield on July 7, 2008
Martha Marshall, Harbor Triptych. Acrylic on canvas. © The Artist
From the moment a work of art enters a museum, it is treated as the special one-of-a-kind, irreplaceable object it is. It sits in a crate in the loading area and acclimates to its new surroundings. After sufficient time has passed, it is uncrated by [...]
by Alyson Stanfield on June 16, 2008
This is the third and final installment in a series of articles designed get you started promoting your art exhibit now rather than waiting until the last minute. Last week, I had you make a list of everything you wanted to do to promote your exhibit. Now it’s time to execute your plan.
If you missed [...]
by Alyson Stanfield on June 11, 2008
We’re continuing the series on how to promote your art now rather than waiting until the last minute. If you missed Part 1 last week, find it here. You’ll need to read it and do the homework before you can begin promoting your art exhibit or event, so don’t miss that critical step.
Kathleen [...]
by Alyson Stanfield on June 1, 2008
Victoria Stanway, Facets of Memory.
(c) The Artist
Artists often write to me just as they’re ramping up their promotional efforts a month or two out from their exhibit opening or special event. They’re looking for help. I can help, but they’ve really waited too long. If you know you have an event, exhibit, class, [...]
by Alyson Stanfield on May 25, 2006