Rural Artist Market (Curious Monday)

Jan Thomas California hills

Start local, and then expand.

This is a piece of advice I offer clients who are trying to build an audience for their art.

The problem is that this solution doesn’t always work for artists who live in rural areas.

When you live in a rural area, is your best bet to expand your online following?

I’d love to hear from rural artists who have faced this dilemma.

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Artists’ Day Jobs – What’s Yours?

On my Facebook page, I asked people what their day jobs were to help supplement their art income. We have a farmer, medical professionals, engineers, personal trainers, full-time moms, and many other colorful positions. Tell us what you do.

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Fakes that Fool the Experts :: Deep Thought Thursday

If a purported masterpiece fools even the experts, why is it worth less after it’s discovered to be a fake? It’s the same painting as it was the day before. Yet it’s worth millions less on the market. Is it fair?

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Art Marketing Action Podcast - Remember to Persevere

Audio version of the newsletter. Remember to persevere. If you believe in what you do, invest in your future and persevere. I believe persistence is the number one reason most artists succeed.

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Get a Grip on Why People Buy Art

David Hilton, You're Sure? (Old Faithful, Yellowstone National Park). Oil on canvas

You think you’re doing everything right to promote your art.

You’re getting into shows, shops, and exhibitions, you’re building your mailing list, and you have a solid Web presence. Still, the money isn’t coming.

It’s hard to keep going and to remain upbeat when your art isn’t selling.

©2002 David Hilton, You’re Sure? (Old Faithful, Yellowstone National Park). Oil on canvas, 11 x 14 inches.

There are many reasons why some artists sell better than others. Let’s look at 6 of them.

1. Personal Tastes You can’t force people to like something. Remember that the more people see your art, the more likely you are to hit upon someone who falls in love with it.

2. Trends

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Art Marketing Action Podcast - Get a Grip on Why People Buy Art

Audio version of the newsletter. Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. Likewise, the more you get your art out into the world, the more you’ll be able to direct your marketing message to the people who were meant to see it.

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Selling Art: An Oversimplified History

Artists used to depend on the Church and wealthy church patrons (whose souls needed saving!) to make a living. Then they relied on galleries. Today, anything goes. Artists can make their livings in so many different ways. See what I mean?

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Selling art into a headwind

Eric Sparre

The economic downturn has made the already challenging proposition of pursuing artistic work as a full time profession even more difficult. This means that you, the professional artist, need to increase your ability to be self reliant. What does that mean? Simple, you need to be the driving force behind marketing and selling your work.

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Deep Thought Thursday: Art & consumerism

Art is often considered a luxury. Most people don’t need it to survive, but enjoy having it around. Are art sales going to take a beating whenever anti-consumerism is on the rise?

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Control your art market


So proclaimed a headline on a luxury goods site last week. Before you let this news upset you, consider the context.

Whenever the art press talks about the Art Market, they are referring to the auction market–the secondary market in which art that was previously purchased is offered for sale by the owners.

The above headline leads into an article that declares auction estimates are way down for October from the previous October. Unless you are a collector offering art at the major auction houses or an artist whose work is in one of the auctions, this number doesn’t affect you.

You have your own art market.

You–not the auction houses–can control when, how, and for how much you sell your art. You can even control who purchases it if you like. Here

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