Your marketing mix is a blend of actions you take – both online and offline – to promote your art.
Your ideal mix is your ideal mix and nobody else’s.
You have to figure out what works best for you. At the same time, all of the options for where to spend time and energy could drive a person batty.
©Brady Allen, Internecine. Oil, 32 x 48 inches. Used with permission.
Remember when you were a kid and your mom asked you to clean your room or to pick up your toys? Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t feel like it, Mom”? It’s time to ask yourself if you’re being your same childlike stubborn self when it comes to marketing your art. Are you avoiding too many marketing tasks because you “don’t feel like it?”
I start my live workshops and online classes by asking participants to monitor their thoughts. Alarms should go off whenever they find themselves thinking “Yeah, I already know that.” These are dangerous words – primarily because they are often used in place of action.
1. No one can promote your art more effectively than you. No one knows it better than you and no one cares about your success more than you. 2. If you don’t believe it can happen, it won’t.
In celebration of the 10th anniversary of the Art Marketing Action Newsletter, here are the top 10 marketing advice articles from Art Biz Coach. Includes writing, blogging, exhibiting, and more. What’s #1 ?
These are not marketing strategies: having a website, starting a blog, signing up for Twitter, adding a page on Facebook.
My definition of a marketing strategy is a thoughtful plan for putting your art in front of more people and engaging potential audiences.
Jacqueline Steudler, In the Midst of Trees #11. Gouache on paper, 40 x 40 cm. ©The
Artists should conduct a marketing review to evaluate methods they are using to sell or gain recognition for their art.
Valentine’s Day is a perfect excuse to do something special for your VIPs.
http://artbizblog.com/audio/showlove.mp3 Mentioned in This Podcast
The Cultivate Your Connections class has been rolled into Art Biz Bootcamp.
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