Artists should conduct a marketing review to evaluate methods they are using to sell or gain recognition for their art.
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From the category archives:
Art Marketing
How others perceive you is based on four things: your art, yourself, the venues where you show and sell your art, and your marketing materials. All of these are used in promoting your art.
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The weekly Art Marketing Action podcast is an audio version of the newsletter of the same title. This week is all about cleaning up your weak areas so that you can present yourself to the world in the brightest light.
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Marketing lessons are all around us if we pay attention. Guest blogger Michael Lynn Adams shares a personal experience with his hairdresser–one that taught him at least three lessons for his art career.
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Use Valentine's Day as the perfect excuse to do something special for your VIPs Mentioned in this podcast The Cultivate Your Connections class begins on February 11. Prefer reading to listening? Check out the Art Marketing Action newsletter. Subscribe to the Art Marketing Action podcast at iTunes. Instructions for subscribing to this podcast.
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This is what I’m talking about! Don’t do what other artists are doing. Add a twist! Artist Brian Kliewer likes the “painting a day” phenomenon, but (and this is my take with my words) that’s getting kind of old. We like NEW ideas! Instead of just doing a painting a day, Brian is promoting 100 [...]
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