How to Decide What Marketing Tasks to Invest In

Brady Allen painting

Your marketing mix is a blend of actions you take – both online and offline – to promote your art.

Your ideal mix is your ideal mix and nobody else’s.

You have to figure out what works best for you. At the same time, all of the options for where to spend time and energy could drive a person batty.

©Brady Allen, Internecine. Oil, 32 x 48 inches. Used with permission.

Should you be on Twitter?

Should you start a business page on Facebook?

Should you purchase an ad?

I suggest considering 3 criteria for deciding whether or not to make a task part of your marketing mix.

1. You are seeing results.

After you have implemented a marketing task, consistently over time, are you benefiting from it?

Notice the words “consistently” and “over time.” You can’t try

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Conquering Newsletter Anxiety

williams-shirley-email

Most artists start an e-newsletter with good intentions of staying in touch with their list.

They imagine a monthly newsletter with regular columns, special features, and a calendar of upcoming events. It starts out good enough, but then something goes wrong for some artists.

Shirley Williams recently sent opt-in requests to her list in order to comply with Canada’s anti-spam legislation. After I confirmed, I got this delightful reply. I thought the “VIP List” was a nice touch at the top.

It goes a little like this . . .

One newsletter goes out and contains every possible bit of information the artist can come up with. When it’s time for the next issue, the artist has nothing new to share. She gave all she had in the last issue.

She decides: It’s cool to skip an issue or

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So You Don’t Feel Like Marketing

Pouting Kid

Remember when you were a kid and your mom asked you to clean your room or to pick up your toys? Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t feel like it, Mom”? It’s time to ask yourself if you’re being your same childlike stubborn self when it comes to marketing your art. Are you avoiding too many marketing tasks because you “don’t feel like it?”

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Implementing Is Worlds Beyond Knowing

Artists' Books

I start my live workshops and online classes by asking participants to monitor their thoughts. Alarms should go off whenever they find themselves thinking “Yeah, I already know that.” These are dangerous words – primarily because they are often used in place of action.

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13 Truths About Marketing Your Art

1. No one can promote your art more effectively than you. No one knows it better than you and no one cares about your success more than you. 2. If you don’t believe it can happen, it won’t.

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Top 10 Marketing Advice Newsletters from Art Biz Coach

Art Biz Coach original home page 2002

In celebration of the 10th anniversary of the Art Marketing Action Newsletter, here are the top 10 marketing advice articles from Art Biz Coach. Includes writing, blogging, exhibiting, and more. What’s #1 ?

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Your Marketing Strategy

Jacqueline Steudler, In the Midst of Trees #11. Gouache on paper.

These are not marketing strategies: having a website, starting a blog, signing up for Twitter, adding a page on Facebook.

My definition of a marketing strategy is a thoughtful plan for putting your art in front of more people and engaging potential audiences.

Jacqueline Steudler, In the Midst of Trees #11. Gouache on paper, 40 x 40 cm. ©The Artist

What strategies are you using to keep your name and art in front of people?

Speaking or conducting demonstrations at gallery receptions Sending postcards quarterly Mailing/Emailing a newsletter or regular update Writing a personal note to someone on your contact list Blogging 2-3 times a week while engaging your readers and responding to comments Updating your page on Facebook with interesting content Creating a top-notch video and posting it on YouTube Exhibiting your art — over and over again,

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Art Marketing Review

Artists should conduct a marketing review to evaluate methods they are using to sell or gain recognition for their art.

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Deep Thought Thursday: Mistakes

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Podcast: Show a little love to your community

Valentine’s Day is a perfect excuse to do something special for your VIPs.

http://artbizblog.com/audio/showlove.mp3 Mentioned in This Podcast

The Cultivate Your Connections class has been rolled into Art Biz Bootcamp.

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