Art Marketing Review

Olivia Alexander, Ocean Dance 4. Mixed media on Belgian linen

Artists should conduct a marketing review to evaluate methods they are using to sell or gain recognition for their art.

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Accept My Gratitude

I’m grateful for the full moon and the view.

If your ears burn from time to time, it’s because I’ve written down my gratitude for you. I’m thankful for your participation in my online community. That’s mostly what I wanted to tell you today. No big actions this week–just gratitude.

I’m grateful . . .

That you read my email even when your inbox is overflowing. For your purchases, no matter how small, through my online store. That you attend my workshops, where I get to meet you in person. For your comments on this blog. That you follow me on Twitter, friend me and become a fan on Facebook, and connect with me on LinkedIn. That you help other artists you might meet in my classes or find

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Marketer's dilemma: How many email messages are too many?

One of the sections in my book responds to an excuse I hear artist often make for not promoting their art: I don’t want to bother people. No one wants to bother anyone while we’re promoting our stuff, but we know we have to keep our names out there.

I just sent out two large emails to my list. One was to artists in the Midwest–a last-minute reminder that 5 slots remained for the workshop in Terre Haute on April 4. The other was to my entire list and was a reminder that early registration ends for my Estes Park seminar tomorrow (April 1).

I don’t love sending out extra emails. In fact, it kind of makes my stomach churn. I know people are going to unsubscribe to my newsletter when I send out extra emails. And, frankly,

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Podcast: Show a little love to your community

Valentine’s Day is a perfect excuse to do something special for your VIPs.

Mentioned in This Podcast

The Cultivate Your Connections class has been rolled into Art Biz Bootcamp.

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Of sharks and tribes

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100 days, 100 paintings, 100 dollars each

This is what I’m talking about! Don’t do what other artists are doing. Add a twist!

Artist Brian Kliewer likes the “painting a day” phenomenon, but (and this is my take with my words) that’s getting kind of old. We like NEW ideas!

Instead of just doing a painting a day, Brian is promoting 100 Paintings in 100 Days for $100 each. And the response  has been outstanding. Check out all of the red dots for yourself.

Image ©Brian Kliewer, Nosing In. Someone better grab this before I do. I love Brian's white-belt cattle!

How can you add a twist to something that’s been around for awhile and make it fresh–make it yours?

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Tips on art marketing in this economy

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Podcast: Unite your e-marketing efforts

Let me show you how to drive traffic from your Web site to your blog (and vice versa) and from your newsletter to both.

Listen to this week’s podcast.

 

Check out Monday’s post for more resources.

Subscribe to the Art Marketing Action podcast at iTunes.

Instructions for subscribing to this podcast.

This podcast is an audio version of the Art Marketing Action newsletter.

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Resources for unifying your e-marketing

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Podcast: Size up the competition

Learn how to identify your competition and how to keep an eye on them.

Listen to this week’s podcast.

 

Check out last week’s podcast for helping you find your vision

This resources are mentioned in the podcast:

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You might also be interested in forming a FREE artist salon to help you with your marketing plan (which includes your competition). Check out Art Biz Connection.

Subscribe to the Art Marketing Action podcast at iTunes.

Instructions for subscribing to this podcast.

This podcast is an audio version of the Art Marketing Action newsletter.

Send to Kindle