Does the idea of approaching a gallery make you tremble in your boots? Guest blogger Ruth Soller shares her 7 step process that has earned representation for her in two new galleries this year – alongside nationally known artists. [...]
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Approach the making of the labels you place next to your artwork with thoughtfulness and common sense. At a bare minimum, your wall labels should include your name, object title, and media/support/technique. A retrospective of your work should also include the dates. [...] Deep Thought Thursday: What do you think of co-op galleries? Why? What has informed the opinion you have? [...] The Art Newspaper recently reported that the gallery system is structurally weak. How are your galleries doing? [...] You may think that galleries, curators, and critics have the power. And they do. They have as much power as you give them. You’re in charge of your career. It’s the first of the 6 Principles of No-Excuse Self-Promotion. [...] The most important lesson guest blogger Kesha Bruce learned from opening a gallery was that a gallery is not a substitute for using your contact list and taking care of your biggest supporters. [...] 
Guest blogger and gallerist Maren Bargreen says “Artists of all levels of talent and experience don’t know how to approach galleries. It’s a rampant annoyance in our industry, and one issue that is easily solved.” Advice for how artists can avoid mistakes and bruised egos. [...] Museums, listen up! It’s time to get with the 21st century and take advantage of the free publicity that social media can give you. Museums that ban photography altogether are living in the past. They’re missing out on tons of free publicity from avid fans! [...] 
You are not in a position to float loans to your art gallery. It’s their responsibility to make sure they have the financial means to stay in business. But, if you want to maintain a good relationship with the gallery and don’t want them to go under, put them at ease. [...] If someone found you on a gallery website, do you owe your gallery a finder’s fee? How do you know? Does it make a difference if the client wants a custom painting that doesn’t yet exist? [...] |
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