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If you’re feeling a little like a wallflower or left out of the art conversation, here are six tips – short of renting billboard space – to get you back on the radar of the VIPs in the art world. Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction. [...] You’re promoting your art as best you can – or so you think. I’ve offered some advice so frequently that I imagine you must be tired of hearing about it. But, then again, I’m not sure you’ve heard it. For example, I’m still getting emails from artists with lame subject lines. [...] 
If you have a big event or art exhibition coming up, don’t wing it. Create a promotional plan for peace of mind. 1. Define the individual tasks – make each one as specific as possible. They should require just one step to complete. David Allen calls them next actions. [...] A few weeks ago I received an impressive email from Elaine Kehew, my client in Nairobi, Kenya: “I wanted to send a big thank you to you. I have experienced a huge increase in sales in the last two months. Between different kinds of promotion for my upcoming exhibit (which is selling before the exhibition date- oh my goodness!) and finally using my mailing list, I am really moving paintings.” [...] 
Doesn’t it feel good when other people say nice things about you and your art? It’s easy to pass along this sensation to those you care about. Sharing the stage and shining the spotlight on other people will turn them into fast fans while taking some of the weight off of you to promote your work all of the time. It will also make you feel good! [...] 
Last week I pulled together an Art Biz Blog compilation on email blasts for a client. No reason to keep it secret! First, this is really good, basic advice that you should never take for granted: Slow Down and Get Your Email Blast Right. Next [...] 
If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event. [...] 
The arguments against using your given name are 1) that it’s difficult to spell or pronounce or 2) that it’s too common. Do you see how these two problems are exact opposites: one is too hard and the other too easy. [...] After the workshop, perhaps 5 days later, I send all students an email with a link to a special page just for them. This page has about 20 additional, highly relevant resources. I opt for doing it this way because: [...] Papa didn’t care for any art other than his own and didn’t know the “rules” of the art world. Heck, he didn’t even know there was an art world! Getting into a gallery never entered his thoughts. He just drove around with a trunk full of sculptures to show to people. [...] |
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