My wish for you is that you develop a self-promotion routine that becomes second nature. You don’t balk or make excuses. You do the work because it’s ingrained as part of the art career you are building.
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Artist Self-Promotions and Networking
One of the excuses in my book – excuses that keep artists from promoting their art effectively – is “I don’t want to bother people.” You know what it feels like to be bothered and you don’t want to do that to anyone else. But don’t err to the other extreme.
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Whenever you’re tempted to think that telling someone something once is enough, stop and remember this story I’ve shared. Then repeat this mantra to yourself: Once is never enough.
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I met Caroline Harnish at the Dorset Marble Quarry in Dorset, Vermont earlier this week. Well, we kinda met. As we were leaving, Caroline said in a soft voice, “Take a look at my website: MuralsByCaroline.com.” She had no idea . . .
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The definition of a mailing list should be expanded and reconsidered as a “contact list.” Social media puts you in touch with all kinds of people that aren’t on your traditional mailing list.
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Think about adding postcards to your regular self-promotion efforts. Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year.
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Don’t wait for someone else to show off your achievements. We might eventually uncover the juicy stuff in your résumé, but don’t make us work that hard. Show us with images on your website, blog, and Facebook page. But don’t let any images compete with your artwork.
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Being around other artists builds your confidence and sustains you emotionally. In addition, you will hear about opportunities you never knew existed if you hadn’t been part of a group. You’ll hear about them before they are ever published! Read more about why you should connect with other artist–especially at the beginning of your career–and how to do it.
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Are you a second-career artist? Did you do something else before diving into your art career? If so, your previous life and connections may be more beneficial to your art career than you thought. Keith Murray, Old Glory. Oil on canvas. 36 x 24 inches. ©The Artist Artist Lanie Frick called me this week to [...]
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Postal rates just went up in the U.S., but that’s no reason to stop sending mail. It’s more important than ever to use regular mail in conjunction with any email messages you’re sending out. Let’s look at some of the reasons why you shouldn’t neglect buying stamps. Deb Schmit, Highland Dreams Oil on canvas, 12 [...]
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