The definition of a mailing list should be expanded and reconsidered as a “contact list.” Social media puts you in touch with all kinds of people that aren’t on your traditional mailing list.
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Artist Self-Promotions and Networking
Being around other artists builds your confidence and sustains you emotionally. In addition, you will hear about opportunities you never knew existed if you hadn’t been part of a group. You’ll hear about them before they are ever published! Read more about why you should connect with other artist–especially at the beginning of your career–and how to do it.
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Artists are telling me all the time that they wish they had someone else to promote and sell their work for them. Guess what? You can get other people to sell your art quickly and easily! All you have to do is create an affiliate program. An affiliate program is a system for referrals. Someone [...]
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We looked at brochures last week, and I imagine that many of you decided you didn’t need a brochure–at least not right now. There are any number of ways you can share your art outside of a fancy brochure. And, as I said in the last issue, you want to target your message as much [...]
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Seeing January 1 on the calendar is enough to get almost anyone’s blood pumping. The thrill of starting fresh! The anticipation of creating new benchmarks and attaining new dreams! Oh, but wait. There’s a lot of crap that you need to get rid of –stuff that might get in your way if it doesn’t drive [...]
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If you intend to remain in this art game for a long time, you have to be disciplined. You’re not only an artist, you’re a businessperson. You have to be devoted to both creating your art with tremendous passion and to promoting it with equal enthusiasm. You must make self-promotion a part of your routine. [...]
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Connie Lippert, Order (Cocochineal Series). Wool hand-dyed with natural dyes, linen, 24 x 24 inches. © The Artist It’s probably the marketing tool you use most. So much so, in fact, that you do it without even thinking. You dash off an email. You quickly hit Reply. Or you blast your list at the last [...]
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Carol W. Larson, Relic III. Hand-dyed and painted textile. (c) The Artist I’m having a big sale this week. I can recall only one other sale in the history of ArtBizCoach.com and that was my 5-year anniversary sale last year. This is even bigger because all of the audio is 20-40% off. It was time. [...]
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