The Truth About Why Nobody Came to Your Art Show

gallery-no-people

It doesn’t take a genius to understand why nobody came to your art show. Let’s set aside the bad weather, natural disaster, flu epidemic, or major tragedy in the community. And not count people who are out of town or live too far away, or those who have tickets to the theater or a sick child. We’re going to focus on those able people on your mailing list who would be most inclined to come out and support you. [...]

Introducing Yourself as an Artist

Stephanie Hartshorn and Holly Wilson get to know each other at Art Biz Makeover this past fall. Photo by Regina-Marie Photography.

I’ve been surprised at how difficult it can be for artists to introduce themselves as artists. “I’m an artist” doesn’t seem to roll off the tongue easily for some people. And yet it’s critical to be able to say it with confidence. It seems to be easier for people with art degrees to pronounce their profession to the world. This might be because there is a piece of paper that says you completed a curriculum to the satisfaction of an institution. [...]

6 Ninja Tips for Getting Noticed

billboard-here i am

If you’re feeling a little like a wallflower or left out of the art conversation, here are six tips – short of renting billboard space – to get you back on the radar of the VIPs in the art world. Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction. [...]

50 Things You Can Do Better to Promote Your Art

You’re promoting your art as best you can – or so you think. I’ve offered some advice so frequently that I imagine you must be tired of hearing about it. But, then again, I’m not sure you’ve heard it. For example, I’m still getting emails from artists with lame subject lines. [...]

Make a Roadmap for Success

Road Map and Toy Car

If you have a big event or art exhibition coming up, don’t wing it. Create a promotional plan for peace of mind. 1. Define the individual tasks – make each one as specific as possible. They should require just one step to complete. David Allen calls them next actions. [...]

4 Quick Videos You Use in Your Art Marketing

A few weeks ago I received an impressive email from Elaine Kehew, my client in Nairobi, Kenya: “I wanted to send a big thank you to you. I have experienced a huge increase in sales in the last two months. Between different kinds of promotion for my upcoming exhibit (which is selling before the exhibition date- oh my goodness!) and finally using my mailing list, I am really moving paintings.” [...]

Share the Stage to Make Fast Fans

spotlight on stage

Doesn’t it feel good when other people say nice things about you and your art? It’s easy to pass along this sensation to those you care about. Sharing the stage and shining the spotlight on other people will turn them into fast fans while taking some of the weight off of you to promote your work all of the time. It will also make you feel good! [...]

Email Marketing for Artists: A Compilation

SEND-email

Last week I pulled together an Art Biz Blog compilation on email blasts for a client. No reason to keep it secret! First, this is really good, basic advice that you should never take for granted: Slow Down and Get Your Email Blast Right. Next [...]

Promoting Events 6 Months Out

At my social media immersion workshop in Philadelphia. Photo by John Pitman Photography, ©John J. Pitman. Used with permission.

If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event. [...]

Would You Benefit From Using a Different Artist Name?

It's hard to change your name once you have started exhibiting. Get clear on how you want to go down in the history books.

The arguments against using your given name are 1) that it’s difficult to spell or pronounce or 2) that it’s too common. Do you see how these two problems are exact opposites: one is too hard and the other too easy. [...]