From the category archives:

Artist Self-Promotions and Networking

Art Marketing Action + Podcast: Show off!

by Alyson Stanfield on February 1, 2010

Don’t wait for someone else to show off your achievements. We might eventually uncover the juicy stuff in your résumé, but don’t make us work that hard. Show us with images on your website, blog, and Facebook page. But don’t let any images compete with your artwork.

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The first 4 steps toward selling your art: Step #3

by Alyson Stanfield on August 7, 2009

Being around other artists builds your confidence and sustains you emotionally. In addition, you will hear about opportunities you never knew existed if you hadn’t been part of a group. You’ll hear about them before they are ever published! Read more about why you should connect with other artist–especially at the beginning of your career–and how to do it.

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Are you a second-career artist?
Did you do something else before diving into your art career?
If so, your previous life and connections may be more beneficial to your art career than you thought.

Keith Murray, Old Glory.
Oil on canvas. 36 x 24 inches.
©The Artist

Artist Lanie Frick called me this week to confess a story that [...]

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Don’t neglect old-fashioned mail

by admin on June 1, 2009

Postal rates just went up in the U.S., but that’s no reason to stop sending mail. It’s more important than ever to use regular mail in conjunction with any email messages you’re sending out. Let’s look at some of the reasons why you shouldn’t neglect buying stamps.

Deb Schmit, Highland Dreams
Oil on canvas, 12 x 16 [...]

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Carve out time for online networking

by Alyson on April 6, 2009

It happened again! I talk to a group of artists about using social media like blogs, Facebook, Twitter, and LinkedIn. I tell them that this is part of a marketing program and that, yes, it will take time. I warn them not to get sidetracked using social media and forget to go into the studio–that [...]

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You have a chance to guide a conversation about your art if you (1) don’t get defensive (2) recognize that almost all viewers’ questions are valid and sincere (3) learn how to ask thoughtful questions and (4) listen to the responses and engage on a deeper level with viewers.

Patrick Gracewood, Bear Fountain.
Bronze, 12 x 11.5 [...]

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Promote an out-of-town event

by Alyson Stanfield on March 9, 2009

Marietta, Georgia sculptor Steve Miller has a benefit sale in Chicago later this spring. How it came to be in Chicago is a story in itself, and Steve admits that he doesn’t have many connections in the Windy City. Still, he’d like to help the organization hosting the sale promote it.
While you can’t always be [...]

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Introduce yourself politely

by Alyson Stanfield on February 16, 2009

Instead of using the default “Will you be my friend?” (Facebook) or “I’d like to connect with you” (LinkedIn) opening lines, I hope that you’ll take the time to personalize your initial contact with people who may not know you well or at all.

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Show a little love to your community

by Alyson Stanfield on February 2, 2009

It’s February! The month when I (and many others) revert to those days when I used to put Valentine’s Day cards into decorated paper bags that were attached to the backs of elementary classroom chairs. While I no longer stuff greetings into paper bags, I am an easy target for anything with a heart on [...]

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Get people to sell your art for you

by Alyson Stanfield on January 26, 2009

Artists are telling me all the time that they wish they had someone else to promote and sell their work for them. Guess what? You can get other people to sell your art quickly and easily!
All you have to do is create an affiliate program.
An affiliate program is a system for referrals. Someone refers a [...]

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