for the Business of Being an Artist
It happened again! I talk to a group of artists about using social media like blogs, Facebook, Twitter, and LinkedIn. I tell them that this is part of a marketing program and that, yes, it will take time. I warn them not to get sidetracked using social media and forget to go into the studio–that [...]
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You have a chance to guide a conversation about your art if you (1) don’t get defensive (2) recognize that almost all viewers’ questions are valid and sincere (3) learn how to ask thoughtful questions and (4) listen to the responses and engage on a deeper level with viewers. Patrick Gracewood, Bear Fountain. Bronze, 12 [...]
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Marietta, Georgia sculptor Steve Miller has a benefit sale in Chicago later this spring. How it came to be in Chicago is a story in itself, and Steve admits that he doesn’t have many connections in the Windy City. Still, he’d like to help the organization hosting the sale promote it. While you can’t always [...]
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It’s February! The month when I (and many others) revert to those days when I used to put Valentine’s Day cards into decorated paper bags that were attached to the backs of elementary classroom chairs. While I no longer stuff greetings into paper bags, I am an easy target for anything with a heart on [...]
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Artists are telling me all the time that they wish they had someone else to promote and sell their work for them. Guess what? You can get other people to sell your art quickly and easily! All you have to do is create an affiliate program. An affiliate program is a system for referrals. Someone [...]
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We looked at brochures last week, and I imagine that many of you decided you didn’t need a brochure–at least not right now. There are any number of ways you can share your art outside of a fancy brochure. And, as I said in the last issue, you want to target your message as much [...]
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Seeing January 1 on the calendar is enough to get almost anyone’s blood pumping. The thrill of starting fresh! The anticipation of creating new benchmarks and attaining new dreams! Oh, but wait. There’s a lot of crap that you need to get rid of –stuff that might get in your way if it doesn’t drive [...]
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If you intend to remain in this art game for a long time, you have to be disciplined. You’re not only an artist, you’re a businessperson. You have to be devoted to both creating your art with tremendous passion and to promoting it with equal enthusiasm. You must make self-promotion a part of your routine. [...]
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