by Alyson Stanfield on February 6, 2010
You can’t control what people do with the marketing material you hand out, but you can control how you respond when someone does something shocking with your images. Before you assume anything, ask questions and get the facts. Only when you’re armed with answers can you respond appropriately. You’re aiming for a win/win situation.
by Alyson Stanfield on January 6, 2010
Artist Geri Dunn was stunned when someone purchased a gift certificate of hers at a silent auction and then wanted to either 1) redeem it for cash or 2) commission an original drawing for the amount on the certificate ($150). People really do ask/demand the darndest things!
Let’s look at the situation and start with the [...]
by Alyson Stanfield on October 23, 2009
October 25 has been declared International Artist Day by a group of artists who thought wisely that artists needed their own special day. Not coincidentally, it’s also Picasso’s birthday. Is it on your calendar? How will you celebrate?
by Alyson Stanfield on October 13, 2009
Post the charities you support on your website and have a letter ready for when you are asked to donate your art. Artist Alicia Leeke shares her standard letter in this post.
by Alyson Stanfield on September 2, 2009
The final three elements you need for a thriving artist salon are Location, Regularity, and Conversation. Check out this post for details and guidelines for all three (and a link to the first three).
by Alyson Stanfield on September 1, 2009
Any artist can start a group, but how can you ensure it will thrive? How can you make it worth the members’ time? There are 6 elements for a thriving artist salon. I give you the first three in this post: Organizer, Vision, and Members.
by Alyson Stanfield on August 31, 2009
Connections are critical for everyone’s art career. Being around other artists can build your confidence, support you emotionally, and challenge you to do better work. Start an art-marketing salon and become an instant leader in your art community. +Podcast
by Alyson Stanfield on July 20, 2009
There comes a time when your passion for a cause is so deep that you would regret not using your talents to help out. Listen to the podcast to get ideas on how to contribute your talents to raise money for the cause closest to your heart.
Note: More details became available about the [...]
by Alyson Stanfield on July 20, 2009
Art has found its way into the Tour de France. Depending on your definition of art, it may have always been there (Fans’ costumes! Crop sculptures! Handmade signs and banners!). But now Lance Armstrong, in his first Tour in four years, has teamed up with Nike to enlist the talents of 30 of the world’s [...]
by Alyson Stanfield on June 15, 2009
Interested in having a sponsor for your art opening or event? Listen to learn about specific steps to take when presenting sponsorship opportunities to people and businesses that want to be in front of your audience.
Related
Art Marketing Action newsletter (a written version of this podcast)
Best of the Art Marketing Action Podcasts (3 CD set)
Cultivate [...]