Art has found its way into the Tour de France. Depending on your definition of art, it may have always been there (Fans’ costumes! Crop sculptures! Handmade signs and banners!). But now Lance Armstrong, in his first Tour in four years, has teamed up with Nike to enlist the talents of 30 of the world’s foremost contemporary artists for an exhibit entitled STAGES, which opened in Paris last week.
As far as I can tell, the exhibit consists of a few Trek bikes that were decorated by the artists. (Yes, this recalls visions of Cow Parade and its infinite clones–artists working with the surface of an existing form.) Other works were created specifically for the show.
After its Paris debut, STAGES travels to New York, Los Angeles, and Portland. The artists’ works will be sold with proceeds benefiting Armstrong’s foundation
Interested in having a sponsor for your art opening or event? Listen to learn about specific steps to take when presenting sponsorship opportunities to people and businesses that want to be in front of your audience.
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This is the weekly feature where I group things together for you and highlight the best of the Art Biz Blog, the Art Marketing Action newsletter, and my products. Today, it’s about donating your art.
Community is different from audience–and more valuable to you. Listen to find out why.
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When we think about creating, we usually consider it to be a one-way conversation: the creator speaks, writes, paints, sculpts, dances, etc. and we listen, read, or view. But as a former museum educator, I have always believed that the viewer (or consumer) completes every work of art. Each person who views and shares an artwork adds a new layer of meaning to that work. You, as the artist, can decide whether or not the interpretations are valid, but once you put your art out in the world, you have relinquished total control over it.
Just like a blog, your art is the start of a conversation. If you had only an audience, you would talk at the audience, they would listen, and then they would go home. Picture an audience. Everyone is facing one way. They don’t see
October 25 has been declared International Artist Day by a group of artists who thought wisely that artists needed their own special day. Not coincidentally, it’s also Picasso’s birthday. Is it on your calendar? How will you celebrate? Here are some suggestions they give you on their Web site.
1. Have the Mayor of your city proclaim this day, October 25th, as International Artist Day every year.
2. For a visual exposure have your local media film an interview and do an article about the Artist(s) in your area.
3. Have businesses sponsor an Artist by purchasing a painting for their lobby, or hosting a show.
4. Treat your favorite Artist to lunch or dinner.
5. With so much up and coming new talent out there, why not help sponsor an emerging artist, through a weekend workshop