Collectors and Collecting

Love for Your Collectors Starts with Empathy

by Guest Blogger on February 14, 2012

Perhaps the most important “E” on the road to love for your collectors addresses a critical part of everyone’s buying and selling experience: Empathy. Those first moments of contact are fragile and involve complex emotions.

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When the Deal is Done You Have Only Begun

by Alyson Stanfield on February 2, 2012

Your relationship with a collector doesn’t end when the work is purchased. It has just begun. Discuss.

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You Say Customer, I Say Collector

by Alyson Stanfield on December 12, 2011

At one of my fall workshops, a woman said to me, “You know . . . you haven’t used the word ‘customer’ once.” She wondered aloud why I hadn’t used that word. She was surprised it wasn’t in my workshop vocabulary.

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The Art Collector Next Door

by Alyson Stanfield on August 10, 2011

There will be times when you come across people attracted to your art that don’t conform to your notion of an ideal patron. Don’t wipe them off your radar because you think they’re not potential buyers. Embrace them!

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Blogging to attract art collectors

by Alyson Stanfield on April 13, 2010

Collectors want to know you’re going places. Reveal–through your blog, Facebook, Twitter, etc.–that your art career is active. If your work is good and you present it well, we’ll be interested. If you have good content, you will gain readers. More readers=more people to refer you.

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Attract High-End Buyers

by Alyson Stanfield on March 29, 2010

Outside of the major international art fairs that attract the world’s elite collectors, there’s no single place you can show up and be seen. There is no magic pill for attracting high-end buyers. What you need is true grit. It takes persistence and determination, which is why the life of an artist isn’t for everyone.

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Art Marketing Action & Podcast: Schedule a preview of your art

by Alyson Stanfield on November 30, 2009

Did you ever consider that inviting your fans into your (or someone else’s) home could be a reward in itself? It could be your way of saying Thank You for their support. Follow the example of artist Janice Mason Steeves. Instead of planning a sale, you could schedule a preview.

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Art Marketing Action: Finish Off the Sale & Follow Up

by Alyson Stanfield on November 2, 2009

Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.

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Show a little love to your community

by Alyson Stanfield on February 2, 2009

It’s February! The month when I (and many others) revert to those days when I used to put Valentine’s Day cards into decorated paper bags that were attached to the backs of elementary classroom chairs. While I no longer stuff greetings into paper bags, I am an easy target for anything with a heart on [...]

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Secrets to buying art now

by Alyson Stanfield on November 19, 2008

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