Marketing lessons are all around us if we pay attention. Guest blogger Michael Lynn Adams shares a personal experience with his hairdresser–one that taught him at least three lessons for his art career.
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From the category archives:
Collectors and Collecting
Did you ever consider that inviting your fans into your (or someone else’s) home could be a reward in itself? It could be your way of saying Thank You for their support. Follow the example of artist Janice Mason Steeves. Instead of planning a sale, you could schedule a preview.
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Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.
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