Your relationship with a collector doesn’t end when the work is purchased. It has just begun. Discuss.
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Collectors and Collecting
At one of my fall workshops, a woman said to me, “You know . . . you haven’t used the word ‘customer’ once.” She wondered aloud why I hadn’t used that word. She was surprised it wasn’t in my workshop vocabulary.
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There will be times when you come across people attracted to your art that don’t conform to your notion of an ideal patron. Don’t wipe them off your radar because you think they’re not potential buyers. Embrace them!
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Collectors want to know you’re going places. Reveal–through your blog, Facebook, Twitter, etc.–that your art career is active. If your work is good and you present it well, we’ll be interested. If you have good content, you will gain readers. More readers=more people to refer you.
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Outside of the major international art fairs that attract the world’s elite collectors, there’s no single place you can show up and be seen. There is no magic pill for attracting high-end buyers. What you need is true grit. It takes persistence and determination, which is why the life of an artist isn’t for everyone.
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Did you ever consider that inviting your fans into your (or someone else’s) home could be a reward in itself? It could be your way of saying Thank You for their support. Follow the example of artist Janice Mason Steeves. Instead of planning a sale, you could schedule a preview.
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Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.
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