by Alyson Stanfield on April 13, 2010
Collectors want to know you’re going places. Reveal–through your blog, Facebook, Twitter, etc.–that your art career is active. If your work is good and you present it well, we’ll be interested. If you have good content, you will gain readers. More readers=more people to refer you.
by Alyson Stanfield on March 29, 2010
Outside of the major international art fairs that attract the world’s elite collectors, there’s no single place you can show up and be seen. There is no magic pill for attracting high-end buyers. What you need is true grit. It takes persistence and determination, which is why the life of an artist isn’t for everyone.
by Guest Blogger on March 3, 2010
Marketing lessons are all around us if we pay attention. Guest blogger Michael Lynn Adams shares a personal experience with his hairdresser–one that taught him at least three lessons for his art career.
by Alyson Stanfield on November 30, 2009
Did you ever consider that inviting your fans into your (or someone else’s) home could be a reward in itself? It could be your way of saying Thank You for their support. Follow the example of artist Janice Mason Steeves. Instead of planning a sale, you could schedule a preview.
by Alyson Stanfield on November 2, 2009
Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.
by Alyson Stanfield on November 19, 2008
by Alyson Stanfield on September 26, 2008
by Alyson Stanfield on June 18, 2008