Does the Nosedive in Facebook Reach Affect How You Market Your Art?

Graph showing Facebook Reach

Have you noticed? Facebook has dramatically reduced the number of people who are organically seeing the posts on your business page. The reach of your posts has probably gone down 50% or more since October of 2013. This means that even though someone has liked your page, they probably won’t see what you share unless you pony up and pay for promoted posts and ads. [...]

Evaluating Your Art Instructors

Paper with A+

Artists often go out of their way to learn new techniques from well-established instructors. You might drive a long distance, hop on a plane, or invest a good chunk of change. Today’s deep thought comes from a reader who thinks you probably have something to say about these classes. [...]

In the Service of Society < Deep Thought

Marina Abramovic from MoMA video

Artists have to be the servant to society. – Marina Abramovic. Discuss. [...]

You Are Not Your Art

Julie Anderson artist

One of my coaching mentors used to say that she couldn’t separate business coaching from personal coaching. “It’s all personal,” she would say. If you read enough business motivation, you will come across attempts to help coach you through rejection and criticism with some form of the following. . . . “You are not your business.” . . . [...]

Art You Don't Like

Deep Thought

Sometimes we grow out of art that isn’t our own. Our tastes change. Or we were gifted a piece by a generous artists, but it’s not really “us” or it doesn’t fit in our home or with our aesthetic. [...]

What Good Are Artist Awards?

artist trophy

Best in Show . . . First Place . . . Viewers’ Choice . . . Purchase Prize . . . Honorable Mention. Deep Thought for Artists >> What good are artist awards? Do they lead to a better career for the winners? [...]

Is a Discount Really a Gift?

Package with discount tag

I’ve received a lot of emails recently from artists giving me a discount in the spirit of the season – if I buy. “My gift to you . . . because I appreciate you so much . . . is 10% off my work.” I’m not certain this is a gift, but I’m willing to change my mind. Can you convince me otherwise? [...]

To Trade or Not to Trade (with Another Artist)

art21 PBS

You’re minding your own business at your show when an artist you don’t know comes up and asks you if you want to do a trade: his artwork for yours. You don’t know anything about this artist’s work. How do you respond? [...]

Artists and Illness < Deep Thought

Deep Thought

I’ve had the fortune of nurturing fairly close relationships with artists in the virtual world since 2002. Because I’ve been at it for so long, I have witnessed too many artists deal with illness – temporary, chronic, and fatal. I feel hopelessly inept to provide any guidance for artists in these situations. Can you help? [...]

Vanity Galleries vs. Co-ops

Janice McDonald Collages

I was talking with an artist-friend the other day and this came up . . . Deep Thought: What’s the difference between a vanity gallery and a co-op? Why are co-ops (where artists pay to be members) considered okay, whereas vanity galleries (where artists pay to exhibit) are off-limits? [...]