for the Business of Being an Artist
From the category archives:
Someone is going out of his or her way to make sure tree trunks and sign stakes are kept warm and stylish this winter. Some graffiti artist is plastering trees and public spaces in West Cape May, New Jersey with . . . . knitting! Here are three lessons to learn from the guerrilla knitters.
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You can’t send one announcement for your art event and expect it to be effective. People typically have to see the same information multiple times—in multiple ways—before they will act on it. Mix up your delivery methods as described in this post, and you’ll be much more effective with your promotions.
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Art Hilger is tired of the same ole, lame ole exhibit themes. He asks:
What was the most unique or unusual gallery show theme that you ever entered, wanted to enter, or would like to see solicited?
I’m so tired of “Black and White”, Landscapes in Red (pick a color), Self portraits, etc. etc. etc.
Looking for something [...]
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When something starts feeling too easy, you must reevaluate and make sure it’s serving your goals. You’ll never get anywhere by playing it safe. Moving beyond your comfort zone is a big step, but necessary if you want more from your art.
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Did you ever consider that inviting your fans into your (or someone else’s) home could be a reward in itself? It could be your way of saying Thank You for their support. Follow the example of artist Janice Mason Steeves. Instead of planning a sale, you could schedule a preview.
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Juried art exhibition procedures are not something you can control. But you can control how you respond to them. In these cases, knowledge is power. Get answers to your questions about juried exhibits before you enter them.
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Whether you post images of your art on a blog, a website, or on a social media site like Facebook, you need to give yourself credit for your artwork. In addition to your name, add the title, media, and dimensions with each work. They help your readers to better envision the artworks in their homes and offices.
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Your work isn’t doing you any good stuck in your studio. While you’re waiting for the ideal opportunity, your art is aging. As it ages, so do you. Your ideas get stale because you’re not sharing your art and getting feedback. You’re not growing.
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Vacant commercial spaces make attractive exhibit venues for your art and benefit the landlords, the city or town, and the artists involved.
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