Are you announcing, inviting, or commanding? Sometimes announcements are all that is needed – there’s nothing to invite people to. But if you want people to show up, let them know you value their attendance. Invite, don’t command. [...]
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Whether you’re sending an invitation to an exhibit opening, an open studio, or a holiday party, be sure you’re answering all of the questions the recipients might have. Here is a checklist you can use as a starting point. [...] 
It’s easier to make connections online when you have good photographs. I know I’m relentlessly preaching the value of good language, but don’t neglect excellent photos. And I’m not just talking about photos of your art. [...] 
Brennen McElhaney recently asked fans on Facebook to tell him which images they preferred for greeting cards. This got me thinking. Do some images/styles/colors sell better as greeting cards than others? [...] 
The artists of Twisted Brick Studios in Palisade, Colorado have some of the most effective signage on the outside of their studio building that I’ve ever seen. Take a look. [...] 
Artist Lee Shiney creates a buyers’ packet for the back of his art so that he knows where his art ends up. When people register the art, they can also request to be added to his mailing list. [...] I haven’t said it in awhile, but remember that your contact list is your #1 asset. No one knows the same people you do and people are more likely to buy from you if they know and like you. [...] How do you use a published catalog to promote your art more effectively? [...] |
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