Are You Nuts?

©Cynthia Morris, Walnuts at Palermo Market. Used with permission.

You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?

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The 3 Ds of Real Mail Marketing

Sign I came across in Black Eagle, Montana for the 3-D International Restaurant and Lounge. I was told the 3 Ds are “drinking, dining, and dancing,” but let’s pretend they are delight, differentiate, and depend.

Are you neglecting real mail (a.k.a. “snail mail”) as part of your marketing strategy? We’ve been so spoiled by the immediacy and low cost of email that many of us have forgotten about the advantages of real mail. In the season of holiday cards, gifts, and Christmas letters, let’s remember why it’s still valuable to your art business to use the post office.

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Save Time With Evergreen Content

Evergreen boughs

How’d you like to save time writing and updating your sites? It’s easy! Make your content “evergreen.” Evergreen content is up-to-date whether it’s consumed now, next month, or three years into the future.

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Where to Distribute Catalogs of Your Art

A few weeks ago I wrote about what should go into a catalog of your art. (Be sure to read the comments for catalog tips from readers.) Now I want to talk about what to do with a catalog you’ve created.

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Peek Inside a Catalog of Your Art

Catalogs document an exhibit or body of work, and they are a record of your career at a moment in time. Consider creating an electronic or printed catalog to utilize as marketing pieces of your work. Here is a list of key features to include in your catalog.

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The Most Versatile Postcard You’ll Ever Create

This is the most fun, most useful, most versatile postcard I’ve ever created. And I’m tipping my hand because it’s possible you might see one of these in your mailbox. Still, it’s valuable enough that I don’t think I can keep it from you any longer.

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Why Most Artist Newsletters Stink (and What To Do About It)

Three words that can revolutionize artist newsletters: Focus! Focus! Focus! The mission of your newsletter should be to engage people and to forge a stronger connection between readers and your art.

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5 Face-to-Face Networking Essentials

A sampling of business cards I came home with - most with notes on the backs.

The value of face-to-face marketing is being drowned out by the cacophony of online marketing advice. Here are 5 face-to-face networking essentials to remember when attending events, openings, and conferences.

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Get a Free Link by Giving Us a Peek at Your Holiday Greeting

Did you send a holiday greeting that is posted in a public space online? Leave a link to your greeting in a comment with some words that will entice us to visit and take a look.

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If You Want People to Attend

Are you announcing, inviting, or commanding? Sometimes announcements are all that is needed – there’s nothing to invite people to. But if you want people to show up, let them know you value their attendance. Invite, don’t command.

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