The Most Versatile Postcard You’ll Ever Create

This is the most fun, most useful, most versatile postcard I’ve ever created. And I’m tipping my hand because it’s possible you might see one of these in your mailbox. Still, it’s valuable enough that I don’t think I can keep it from you any longer. [...]

Why Most Artist Newsletters Stink (and What To Do About It)

Three words that can revolutionize artist newsletters: Focus! Focus! Focus! The mission of your newsletter should be to engage people and to forge a stronger connection between readers and your art. [...]

Get a Free Link by Giving Us a Peek at Your Holiday Greeting

Did you send a holiday greeting that is posted in a public space online? Leave a link to your greeting in a comment with some words that will entice us to visit and take a look. [...]

If You Want People to Attend

Are you announcing, inviting, or commanding? Sometimes announcements are all that is needed – there’s nothing to invite people to. But if you want people to show up, let them know you value their attendance. Invite, don’t command. [...]

Checklist for Your Invitations

Whether you’re sending an invitation to an exhibit opening, an open studio, or a holiday party, be sure you’re answering all of the questions the recipients might have. Here is a checklist you can use as a starting point. [...]

Photo Ideas to Shake Up Your Online Presence

Michelle Wermuth Photography

It’s easier to make connections online when you have good photographs. I know I’m relentlessly preaching the value of good language, but don’t neglect excellent photos. And I’m not just talking about photos of your art. [...]

Selecting Images for Greeting Cards

Brennan McElhaney

Brennen McElhaney recently asked fans on Facebook to tell him which images they preferred for greeting cards. This got me thinking. Do some images/styles/colors sell better as greeting cards than others? [...]

Studio Signage to Attract Attention

Twisted Brick Artists in Palisade

The artists of Twisted Brick Studios in Palisade, Colorado have some of the most effective signage on the outside of their studio building that I’ve ever seen. Take a look. [...]

Collecting Your Collectors’ Names

Lee Shiney Art

Artist Lee Shiney creates a buyers’ packet for the back of his art so that he knows where his art ends up. When people register the art, they can also request to be added to his mailing list. [...]

Eye Candy in My Inbox

Take a look at how the newsletter from the American Craft Council so visually appealing. Then consider how your art is visually laid out on a page. How do your colors, fonts, and images relate to one another? Squint your eyes. Is the art the most important element in the message? [...]