Brennen McElhaney recently asked fans on Facebook to tell him which images they preferred for greeting cards. This got me thinking. Do some images/styles/colors sell better as greeting cards than others?
I haven’t said it in awhile, but remember that your contact list is your #1 asset. No one knows the same people you do and people are more likely to buy from you if they know and like you.
How do you use a published catalog to promote your art more effectively?
Most of the email messages I receive from artists and galleries have text at the top. There’s usually nothing wrong with text at the top of the email, but I’m convinced that recipients are more likely to open and read a message when the art is at the top.
You don’t get what you don’t ask for and Jill Rosoff wasn’t shy about asking her email subscribers for help. Jill went a step further than most artists do in their messages. She asked the people who most appreciate her art to share it with others who might be interested.