Subliminal Imaging: Warming Up People to Your Art

If you ever hesitate to use the same image in more than one self-promotion piece, remember this story about why I selected a specific piece of art to use in my newsletter. Familiarity can be a good thing. At least that’s my theory. [...]

Gallery Space Available: Upper Right Corner

Since the topic of the week seems to be old-fashioned marketing rather than Internet marketing, let’s think about why you might want postage stamps with your art on them — even if they cost more than double the face value. [...]

Artist Bio vs. Artist Statement vs. About Page

Theresa Beckemeyer, Chautauqua

Are you confused about the difference between your artist biography and artist statement? I’m here to help! See if these explanations give you a better picture of these two documents. I’ve thrown in your About page for free. [...]

Use Tables to Line Up Your Résumé

If you’re using Microsoft Word to create your résumé and are finding your columns out of line, I suggest using the Tables feature. [...]

Cleaning Up Your Mailing List

I like Catherine Foster’s recent email blast that encouraged recipients to unsubscribe if they did not want to remain on her list. Read her very short message and why I like it. [...]

Snap Photos of Your Art In Situ

Barbara Wisnoski, Field

Photographs of your art in situ add a whole new dimension to the presentation of your work. In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment. [...]

Art Marketing Action Podcast: In Situ Photographs of Your Art

Audio version of the newsletter. This podcast discusses the use of in situ photographs of your artwork: where to photograph and what to take into consideration. [...]

Formula for a 3-Paragraph Artist Bio

Heike Seefeldt

Three paragraphs is all you need for the start of your artist biography. This is a no-brainer formula for capturing your story in a small space. It’s up to you to be creative within this format. [...]

Rebranding

I am my brand. It’s what I tell artists all of the time. YOU are your brand. The work we do contributes to the brand, but we are known by our individual names. Here are some thoughts on rebranding my business–thoughts that might help you with your brand. [...]

Ask Me for My Business Card

The woman I met at her promotional table can’t follow up with me. She gave me her card, but she never asked for MY card. Having my card in her hands would have allowed her to follow up with me. I like being in control, but it was a missed opportunity for her. [...]