Contact Lists: The Basics

I haven’t said it in awhile, but remember that your contact list is your #1 asset. No one knows the same people you do and people are more likely to buy from you if they know and like you.

Continue reading…

What do you do with a catalog of your art? < Deep Thought Thursday

How do you use a published catalog to promote your art more effectively?

Continue reading…

What's at the top of your email message?

Most of the email messages I receive from artists and galleries have text at the top. There’s usually nothing wrong with text at the top of the email, but I’m convinced that recipients are more likely to open and read a message when the art is at the top.

Continue reading…

Do your emails provide a call to action?

You don’t get what you don’t ask for and Jill Rosoff wasn’t shy about asking her email subscribers for help. Jill went a step further than most artists do in their messages. She asked the people who most appreciate her art to share it with others who might be interested.

Continue reading…

How to Compel People to Click Through from Your Email to Your Website

Jill Rosoff

It’s rarely that an email announcing a new or updated website captures my attention. I was pleasantly surprised when I got Jill Rosoff’s email announcing her updated site. The message is pretty on the eyes and the text piqued my curiosity.

Continue reading…

Sticker Giveaway Contest

MOO wants to give you a book of 90 stickers to help you promote your art. But first you have to tell us what you’ll do with those stickers. Let the contest begin!

Continue reading…

The Process of Producing a Newsletter

art_biz_insider

I start writing the Art Marketing Action newsletter a week ahead of time. I have Evernote notebooks full of possible topics to write on, but my best newsletters are in response to something happening at the moment.

Continue reading…

After the Business Card Exchange

bizcard-acunningham

When people hand you their business cards, what do you do with them? What you DON’T do is add them to a bulk email list. Aside from that, you still want to keep in touch. Here’s a process that works for me.

Continue reading…

Greeting Card Service for Your Subscribers

I often hear artists struggling with gift ideas for their newsletter subscribers. I’ve been a little at a loss for the answer myself. What could you give that has value to your subscribers, but doesn’t cost you a fortune? I’ve got it! Let me throw this idea out there for you to turn into something brilliant.

Continue reading…

Subliminal Imaging: Warming Up People to Your Art

If you ever hesitate to use the same image in more than one self-promotion piece, remember this story about why I selected a specific piece of art to use in my newsletter. Familiarity can be a good thing. At least that’s my theory.

Continue reading…