Sticker Giveaway Contest

MOO wants to give you a book of 90 stickers to help you promote your art. But first you have to tell us what you’ll do with those stickers. Let the contest begin!

The Process of Producing a Newsletter

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I start writing the Art Marketing Action newsletter a week ahead of time. I have Evernote notebooks full of possible topics to write on, but my best newsletters are in response to something happening at the moment.

After the Business Card Exchange

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When people hand you their business cards, what do you do with them? What you DON’T do is add them to a bulk email list. Aside from that, you still want to keep in touch. Here’s a process that works for me.

Greeting Card Service for Your Subscribers

I often hear artists struggling with gift ideas for their newsletter subscribers. I’ve been a little at a loss for the answer myself. What could you give that has value to your subscribers, but doesn’t cost you a fortune? I’ve got it! Let me throw this idea out there for you to turn into something brilliant.

Subliminal Imaging: Warming Up People to Your Art

If you ever hesitate to use the same image in more than one self-promotion piece, remember this story about why I selected a specific piece of art to use in my newsletter. Familiarity can be a good thing. At least that’s my theory.

Gallery Space Available: Upper Right Corner

Since the topic of the week seems to be old-fashioned marketing rather than Internet marketing, let’s think about why you might want postage stamps with your art on them — even if they cost more than double the face value.

Artist Bio vs. Artist Statement vs. About Page

Theresa Beckemeyer, Chautauqua

Are you confused about the difference between your artist biography and artist statement? I’m here to help! See if these explanations give you a better picture of these two documents. I’ve thrown in your About page for free.

Use Tables to Line Up Your Résumé

If you’re using Microsoft Word to create your résumé and are finding your columns out of line, I suggest using the Tables feature.

Cleaning Up Your Mailing List

I like Catherine Foster’s recent email blast that encouraged recipients to unsubscribe if they did not want to remain on her list. Read her very short message and why I like it.

Snap Photos of Your Art In Situ

Barbara Wisnoski, Field

Photographs of your art in situ add a whole new dimension to the presentation of your work.

In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment.

If you make two-dimensional fine art, you could photograph your art in homes or public buildings. Aim for a variety of shots: above sofas, tables, beds, as well as in hallways and stairwells.

Barbara Wisnoski has terrific photos of her textile art in situ on her website (just click the photo above to access). Pictured here: Field, 165 x 229 inches. ©The Artist.

Three-dimensional fine art could be photographed on pedestals next to chairs, beside a bookcase, and in a dramatic entryway.

Functional art such as jewelry or ceramics can be photographed on the body,