Marketing Material and Resources

Use Tables to Line Up Your Résumé

If you’re using Microsoft Word to create your résumé and are finding your columns out of line, I suggest using the Tables feature. [...]

Cleaning Up Your Mailing List

I like Catherine Foster’s recent email blast that encouraged recipients to unsubscribe if they did not want to remain on her list. Read her very short message and why I like it. [...]

Snap Photos of Your Art In Situ

Photographs of your art in situ add a whole new dimension to the presentation of your work. In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment. [...]

Art Marketing Action Podcast: In Situ Photographs of Your Art

Audio version of the newsletter. This podcast discusses the use of in situ photographs of your artwork: where to photograph and what to take into consideration. [...]

Formula for a 3-Paragraph Artist Bio

Three paragraphs is all you need for the start of your artist biography. This is a no-brainer formula for capturing your story in a small space. It’s up to you to be creative within this format. [...]

Rebranding

I am my brand. It’s what I tell artists all of the time. YOU are your brand. The work we do contributes to the brand, but we are known by our individual names. Here are some thoughts on rebranding my business–thoughts that might help you with your brand. [...]

Ask Me for My Business Card

The woman I met at her promotional table can’t follow up with me. She gave me her card, but she never asked for MY card. Having my card in her hands would have allowed her to follow up with me. I like being in control, but it was a missed opportunity for her. [...]

Make It Easy for Others to Promote Your Art

Which would you rather embrace: The great publicity, goodwill, and friendships that come when others can promote your art (properly!), or the possibility that someone somewhere at some point might use your images improperly? Do what you can to protect your images properly, but don’t be so fearful that you miss out on opportunities for others to promote your art for you. Make it easy to be talked about! [...]

Spit Shine Your Image

How others perceive you is based on four things: your art, yourself, the venues where you show and sell your art, and your marketing materials. All of these are used in promoting your art. [...]

Art Marketing Action Podcast: Spit Shine Your Image

The weekly Art Marketing Action podcast is an audio version of the newsletter of the same title. This week is all about cleaning up your weak areas so that you can present yourself to the world in the brightest light. [...]