I start writing the Art Marketing Action newsletter a week ahead of time. I have Evernote notebooks full of possible topics to write on, but my best newsletters are in response to something happening at the moment.
When people hand you their business cards, what do you do with them? What you DON’T do is add them to a bulk email list. Aside from that, you still want to keep in touch. Here’s a process that works for me.
I often hear artists struggling with gift ideas for their newsletter subscribers. I’ve been a little at a loss for the answer myself. What could you give that has value to your subscribers, but doesn’t cost you a fortune? I’ve got it! Let me throw this idea out there for you to turn into something brilliant.
If you ever hesitate to use the same image in more than one self-promotion piece, remember this story about why I selected a specific piece of art to use in my newsletter. Familiarity can be a good thing. At least that’s my theory.
Since the topic of the week seems to be old-fashioned marketing rather than Internet marketing, let’s think about why you might want postage stamps with your art on them — even if they cost more than double the face value.
Are you confused about the difference between your artist biography and artist statement? I’m here to help! See if these explanations give you a better picture of these two documents. I’ve thrown in your About page for free.
If you’re using Microsoft Word to create your résumé and are finding your columns out of line, I suggest using the Tables feature.
I like Catherine Foster’s recent email blast that encouraged recipients to unsubscribe if they did not want to remain on her list. Read her very short message and why I like it.
Photographs of your art in situ add a whole new dimension to the presentation of your work. In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment.
Audio version of the newsletter. This podcast discusses the use of in situ photographs of your artwork: where to photograph and what to take into consideration.
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