Three paragraphs is all you need for the start of your artist biography. This is a no-brainer formula for capturing your story in a small space. It’s up to you to be creative within this format.
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From the category archives:
Marketing Materials and Resources
I am my brand. It’s what I tell artists all of the time. YOU are your brand. The work we do contributes to the brand, but we are known by our individual names. Here are some thoughts on rebranding my business–thoughts that might help you with your brand.
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The woman I met at her promotional table can’t follow up with me. She gave me her card, but she never asked for MY card. Having my card in her hands would have allowed her to follow up with me. I like being in control, but it was a missed opportunity for her.
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Next time you get something in the mail from another artist or gallery, notice the writing that is on the front along with the image. See how the text helps you remember the name of the artist in relation to the work.
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The Wall Street Journal recently ran an article on why businesses should continue using snail mail. But what do you send? Today’s post has five categories of items that you can share with your entire list or select individuals.
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Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.
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While biographies are stiff and formal, your About page is informal. It’s injected with your personality! You can turn any fact into a more interesting story with just a little creativity (and I know you’re creative!).
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Artists need biographies for grant applications, websites, and more. If you’re confused about how to write your biography–or the different tones it might take–read this week’s newsletter. I give you an easy 3-part approach to writing a bio.
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