for the Business of Being an Artist
From the category archives:
Next time you get something in the mail from another artist or gallery, notice the writing that is on the front along with the image. See how the text helps you remember the name of the artist in relation to the work.
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The Wall Street Journal recently ran an article on why businesses should continue using snail mail. But what do you send? Today’s post has five categories of items that you can share with your entire list or select individuals.
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Give your art buyers only what they need at the time of the sales transaction (receipt, business card, etc.) and save the rest for following up at a future date. Here are some ideas for how to keep your name in front of your art collectors.
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While biographies are stiff and formal, your About page is informal. It’s injected with your personality! You can turn any fact into a more interesting story with just a little creativity (and I know you’re creative!).
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Artists need biographies for grant applications, websites, and more. If you’re confused about how to write your biography–or the different tones it might take–read this week’s newsletter. I give you an easy 3-part approach to writing a bio.
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When you send an invitation or are notified that details are posted on your venue’s site, double check the information against the 5 Ws and 1 H. Providing all of the details will save you time answering emails and phone calls. Getting it right the first time will also reflect your professionalism.
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There is such a focus on email that we tend to neglect the value of regular mail and the role it should play in marketing efforts for your business. Listen to the following reasons for including mailings in your marketing strategy . . . then go out and replenish the supply of stamps in your [...]
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