Instant Relief from the Pressure of Pitching Your Art

wand

Poof! That’s the sound of the pressure vanishing like magic. That pressure of trying to hit a home run when you contact someone about your work. Maybe it’s an email to an interior designer, a meeting with an art consultant, or a letter to a gallerist. You want them to show your art, buy your work, or represent you. [...]

Turn On Your Cell Phones

Ayn Hanna and Barbara Gilhooly at the Visionary Art Museum. Photo courtesy the artists and used with permission.

What if, instead of worrying about everyone with a cell phone camera in front of your art, you encouraged taking photos and sharing? Don’t dismiss this right away. Let me explain. On two occasions I have witnessed audiences embrace a speaker or situation that encouraged photography. Here’s how those went down. [...]

How Artists Can Apply Youtility Marketing

chisel

Jay Baer, author of Youtility: Why Smart Marketing Is About Help, Not Hype, says “If you sell something, you make a customer today. If you help someone, you may create a customer for life. Artists are often left out in the cold with marketing practices that seem to be suggested for more service- or product-oriented businesses. You can create resources for your buyers and collectors, students, other artists, and/or your local community, which are as helpful to them as your tools are to you. [...]

Branding Your Art Business

Wade Hinderks of Purpose Into Profits gives a video testimonial for Re Perez’s Branded the Event.

For years I have tiptoed around using the word “brand” for fear that it made art sound too commercial. No more! I’m ready to embrace the idea of branding after spending three full days at Re Perez’s Branded: The Event last week. I encourage you to embrace it, too. Here is a sampling of what I learned at Branded. [...]

How To Warm Up a Cold List

Icicles

You were told you needed an email list, so you asked people to subscribe, and then they just sat in your system for months. Your list has gone cold. Ice cold. You’ve realized the errors of your ways and are now ready to commit to staying in touch with your list on a regular basis, but you wonder: Will they remember me? What will they think if I just start contacting them after all this time? [...]

Vacation Leads to Quadrupling Art Sales

Rani Garner LG show

In 2006, I went on vacation, accidentally got into a new gallery while there, and wound up quadrupling my art sales. Over the years I have come to the conclusion that having your work in exactly the right location – a very specific type of place – can change your success as an artist dramatically. [...]

Avoiding Hype: Why and How

No-Hype Copywriting

Guest blogger Marcia Yudkin shares her marketing expertise regarding “hype.” Most people understand that when talking about “hype,” she is referring to an overexcited style of writing. Marcia offers help in understanding why and how you might want to keep hype at arm’s length. [...]

How Sponsors Helped Me Exhibit My Art on the Other Side of the Country – without Kickstarter

Elizabeth St. Hilaire Nelson

Crowdfunding is helping artists everywhere get their projects off the ground. It’s increasingly popular to use sites like Kickstarter and Indiegogo to raise money for exhibitions and art production. Guest blogger Elizabeth St. Hilaire Nelson shares how she crowdfunded her participation in ArtPrize – without the use of a crowdfunding site. [...]

Supply Your Why In Your Artist Story

Simon Sinek

Your artist story is an opportunity for you to connect with readers, followers, and potential buyers. Your brand revolves around it. Your artist story is your Why. In his TED talk, Simon Sinek famously says, “People don’t buy what you do; people buy why you do it.” This is powerful stuff. Your Why differentiates you from other artists and entrepreneurs. [...]

Create Anticipation By Promoting Your Art Event Early and Often

Jeanne Bessette shares an image in April that will be in her June show in Santa Fe.

It’s never too early to start promoting your open studio, book launch, event, or exhibition. Creating anticipation means you are building expectation, excitement, and suspense! If you have a major event in the future, don’t wait until a month or two before it begins to tell people about it. Start dripping information about it now. [...]