Why You Publish A Newsletter

The imaginary conversation in this article was inspired by a question in Art Biz Bootcamp from Liz Kalloch.

Let’s talk about anything you want. You start. . . I want to talk about my newsletter. I hate receiving other people’s newsletters when they’re mostly “buy stuff from me,” so I’m looking for other options to make my newsletter valuable to recipients. Ultimately, the purpose of my newsletter is to create sales. . . Whoa. I was with you until that last sentence. Your artist newsletter isn’t for making sales. [...]

How Is Your Customer Relations Department?

Trying to keep up good customer relations at my recent workshop in Nashville.

Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care? [...]

Valuable Business Lessons From Infusioncon

Infusioncon 2013

I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market. [...]

Are You Nuts?

©Cynthia Morris, Walnuts at Palermo Market. Used with permission.

You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results? [...]

Your Email List vs. Your Contact List

Rolodex

A recent lesson in the No-Excuse Art Biz Bootcamp led me to review previous posts and I found room for some clarification on this topic. So . . . Here’s a look at how I see your two primary lists. 1. Your Email List [...]

8 Ways to Have a Sale

Stop throwing the same sale over and over. Here’s a list of 8 different sales structures you can try. Try them all out, test the variables, and see what works best for you. 1. Flat discount on everything. [...]

Make Time for Proactive Marketing

Alyson Stanfield and Midland Artists

Marketing isn’t something you do when you feel like it. Marketing tasks shouldn’t be squeezed into your schedule. You must make time for marketing. You must become more deliberate with your marketing. I know what I’m talking about. [...]

When Marketing Your Art Feels Unnatural

If you are struggling with the thought of marketing your art, stop thinking about selling so much – share, don’t sell! Sharing is authentic and comes from your heart. You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others. [...]

Repair the Leaks in Your Marketing

Marketing is a combination of everything you do to promote your art. You need to periodically examine the tools and platforms you’re using to promote your art to locate and repair the leaks in your marketing. [...]

5 Reasons to Use Real Mail

If you are one of the many artists who has given up on real mail in favor of using email to stay in touch, it’s time to rethink that strategy. Real mail offers many features that email cannot replicate. [...]