Marketing Strategies « Art Biz Blog

Get Better Results with a Personal Plea

While bulk email messages reach several contacts at once, it is the sincere, personal requests you send that elicit action. [...]

Implement a Postcard Strategy

Think about adding postcards to your regular self-promotion efforts. Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year. [...]

Art Marketing Action + Podcast: Send It Snail Mail

The Wall Street Journal recently ran an article on why businesses should continue using snail mail. But what do you send? Today’s post has five categories of items that you can share with your entire list or select individuals. [...]

Podcast: Don’t neglect old-fashioned mail

There is such a focus on email that we tend to neglect the value of regular mail and the role it should play in marketing efforts for your business. Listen to the following reasons for including mailings in your marketing strategy . . . then go out and replenish the supply of stamps in your office!

Have a Sale with Class

Carol W. Larson, Relic III. Hand-dyed and painted textile. (c) The Artist

I’m having a big sale this week. I can recall only one other sale in the history of ArtBizCoach.com and that was my 5-year anniversary sale last year. This is even bigger because all of the audio is 20-40% off. It was time. If you’ve ever had a sale or ever considered having a sale, read on.

I don’t usually recommend sales for artists. They seem to somehow cheapen the art. You’d never witness a high-end gallery with a neon “SALE” sign in the window. As they say, it just isn’t done. Our product is above that. But we do know that even high-end galleries offer discounts to certain collectors as well as to museums. So, why can’t artists have their own sales? You can. Just plan it right.

Before you do anything, consider any ramifications your [...]