Branding Your Art Business

Wade Hinderks of Purpose Into Profits gives a video testimonial for Re Perez’s Branded the Event.

For years I have tiptoed around using the word “brand” for fear that it made art sound too commercial. No more! I’m ready to embrace the idea of branding after spending three full days at Re Perez’s Branded: The Event last week. I encourage you to embrace it, too. Here is a sampling of what I learned at Branded.

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How To Warm Up a Cold List

Icicles

You were told you needed an email list, so you asked people to subscribe, and then they just sat in your system for months. Your list has gone cold. Ice cold. You’ve realized the errors of your ways and are now ready to commit to staying in touch with your list on a regular basis, but you wonder: Will they remember me? What will they think if I just start contacting them after all this time?

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Vacation Leads to Quadrupling Art Sales

Rani Garner LG show

In 2006, I went on vacation, accidentally got into a new gallery while there, and wound up quadrupling my art sales. Over the years I have come to the conclusion that having your work in exactly the right location – a very specific type of place – can change your success as an artist dramatically.

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Avoiding Hype: Why and How

No-Hype Copywriting

Guest blogger Marcia Yudkin shares her marketing expertise regarding “hype.” Most people understand that when talking about “hype,” she is referring to an overexcited style of writing. Marcia offers help in understanding why and how you might want to keep hype at arm’s length.

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How Sponsors Helped Me Exhibit My Art on the Other Side of the Country – without Kickstarter

Elizabeth St. Hilaire Nelson

Crowdfunding is helping artists everywhere get their projects off the ground. It’s increasingly popular to use sites like Kickstarter and Indiegogo to raise money for exhibitions and art production. Guest blogger Elizabeth St. Hilaire Nelson shares how she crowdfunded her participation in ArtPrize – without the use of a crowdfunding site.

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Supply Your Why In Your Artist Story

Simon Sinek

Your artist story is an opportunity for you to connect with readers, followers, and potential buyers. Your brand revolves around it. Your artist story is your Why. In his TED talk, Simon Sinek famously says, “People don’t buy what you do; people buy why you do it.” This is powerful stuff. Your Why differentiates you from other artists and entrepreneurs.

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Create Anticipation By Promoting Your Art Event Early and Often

Jeanne Bessette shares an image in April that will be in her June show in Santa Fe.

It’s never too early to start promoting your open studio, book launch, event, or exhibition. Creating anticipation means you are building expectation, excitement, and suspense! If you have a major event in the future, don’t wait until a month or two before it begins to tell people about it. Start dripping information about it now.

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Why You Publish A Newsletter

The imaginary conversation in this article was inspired by a question in Art Biz Bootcamp from Liz Kalloch.

Let’s talk about anything you want. You start. . . I want to talk about my newsletter. I hate receiving other people’s newsletters when they’re mostly “buy stuff from me,” so I’m looking for other options to make my newsletter valuable to recipients. Ultimately, the purpose of my newsletter is to create sales. . . Whoa. I was with you until that last sentence. Your artist newsletter isn’t for making sales.

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How Is Your Customer Relations Department?

Trying to keep up good customer relations at my recent workshop in Nashville.

Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care?

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Valuable Business Lessons From Infusioncon

Infusioncon 2013

I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market.

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