In the Zone of Discomfort

Dharma-Small-Basket

Attendees at Art Biz Coach workshops are deliberately placed into uncomfortable situations. They are asked to 1) meet everyone in the room before the end of the event; 2) share workshop exercises with people they don’t know; and 3) change seats so they sit next to someone new. I do this because dealing with discomfort is necessary for growth as an artist and as a businessperson.

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Group Energy You Can't Duplicate Online

At dinner with artists Rae Marie, Angeline-Marie Martinez, Shari Sherman, me, Denisse Berlinghieri, Robin Pedrero, and Victoria Page Miller.

Online connections have their place in marketing your art, but most in-person experiences can’t be duplicated in the same way on a computer. I’ll go one step further: certain in-person opportunities would never arise if you relied only on the Internet. Last week I was reminded of this during a 3-day Florida workshop in which I participated.

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Do This At Your Next Artist Meeting

Facilitated group sessions at my workshop in Nashville. March 2013. Photo by Mary Claire Crow.

Do you go to artist meetings and stick with your usual crowd? Do you attend meetings to hear the speaker and leave without connecting with other members? Two weeks ago my team received an urgent email from Ramon Magee from the Summit Art organization in Lee’s Summit, Missouri. He said his speaker for the evening had cancelled and they needed a program.

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Never Fear Sending the Email Blast

Many artists are afraid of “bugging” their list with too many emails. Yes, it’s possible to bug people too much, but it’s also possible to upset them because they didn’t hear about your event. One missive is never adequate to ensure people show up or respond.

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28 Questions for When Your Art Isn’t Selling

Have you noticed a downturn regarding your art sales? Use this checklist which reviews four areas to evaluate and help turn your sales around.

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Should Your Older Art Be Put Out to Pasture?

Poor things. They’re barely three years old and they’re already considered past their prime. I’m not talking about the horses running the Triple Crown races this year. I’m talking about your art – where you should and shouldn’t show aging work.

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How to Pull Off a Sold-Out Show By Extending Your Antennae

Guest blogger Ruth Soller recently enjoyed her first-ever sold-out show at the Panhandle Plains Invitational Western Art Show and Sale after participating for four years. She shares 5 tips for how she did it – building on her successes and observations each year.

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5 Face-to-Face Networking Essentials

The value of face-to-face marketing is being drowned out by the cacophony of online marketing advice. Here are 5 face-to-face networking essentials to remember when attending events, openings, and conferences.

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Quadruple Your Email Subscribers

After struggling for some time with a dearth of subscribers to her email list, Artist Conspiracy member Mary Gilkerson came across two of my old posts/podcasts that helped her turn the corner. See how she did it with a personal invitation

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4 Reasons to Cherish Unsubscribes

Having people unsubscribe from your list may cause an initial moment of panic, but here are 4 reasons to cherish your unsubscribers and turn your initial negative feeling into a positive one.

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