Online connections have their place in marketing your art, but most in-person experiences can’t be duplicated in the same way on a computer. I’ll go one step further: certain in-person opportunities would never arise if you relied only on the Internet. Last week I was reminded of this during a 3-day Florida workshop in which I participated. [...]
Do you go to artist meetings and stick with your usual crowd? Do you attend meetings to hear the speaker and leave without connecting with other members? Two weeks ago my team received an urgent email from Ramon Magee from the Summit Art organization in Lee’s Summit, Missouri. He said his speaker for the evening had cancelled and they needed a program. [...]
Many artists are afraid of “bugging” their list with too many emails. Yes, it’s possible to bug people too much, but it’s also possible to upset them because they didn’t hear about your event. One missive is never adequate to ensure people show up or respond. [...]
Have you noticed a downturn regarding your art sales? Use this checklist which reviews four areas to evaluate and help turn your sales around. [...]
Poor things. They’re barely three years old and they’re already considered past their prime. I’m not talking about the horses running the Triple Crown races this year. I’m talking about your art – where you should and shouldn’t show aging work. [...]
Guest blogger Ruth Soller recently enjoyed her first-ever sold-out show at the Panhandle Plains Invitational Western Art Show and Sale after participating for four years. She shares 5 tips for how she did it – building on her successes and observations each year. [...]
The value of face-to-face marketing is being drowned out by the cacophony of online marketing advice. Here are 5 face-to-face networking essentials to remember when attending events, openings, and conferences. [...]
After struggling for some time with a dearth of subscribers to her email list, Artist Conspiracy member Mary Gilkerson came across two of my old posts/podcasts that helped her turn the corner. See how she did it with a personal invitation [...]
Having people unsubscribe from your list may cause an initial moment of panic, but here are 4 reasons to cherish your unsubscribers and turn your initial negative feeling into a positive one. [...]
Wondering what the protocol is for reprinting an art review? You do not own a review of your art. Like your work, the words on that page or on your computer screen are copyrighted. Here are two options for the appropriate way to share a review of your work. [...]
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