Your email list is a means for nurturing trust, for building relationships, and, if you teach, for demonstrating your knowledge.
Your list is, as I’ve often said, your most important asset. It’s unique to you, your art, and your goals. No one has the same list of names and email addresses.
For more than 10 years, I relied on good content to build my list. I thought, correctly, that if I just share good stuff, word will get around and more people would subscribe. They did!
But I missed out on helping even more artists because I wasn’t proactively adding names to my list as often as I could have been.
I am more convinced than ever that we need to use as many avenues as possible to build our lists. Not quantity for quantity’s sake, but seeking the highest quality of loyal subscribers.
From time to time, ask people who follow you to sign up. Don’t beg, just ask. You can use the ask in combination with any giveaways mentioned below.
If you’re out networking, as you should be, don’t be afraid to ask people that seem interested if they’d like to be on your list.