Caution: You Do Not Own the Art Review

©Catharine Carter, She’s Come Undone. Photomontage printed on Inkpress Baryta Paper using archival inks.

Wondering what the protocol is for reprinting an art review? You do not own a review of your art. Like your work, the words on that page or on your computer screen are copyrighted. Here are two options for the appropriate way to share a review of your work. [...]

Don’t Trust Social Media Alone to Deliver Your Important Message

©2010 Cheryl Laube, Why. From the "Being Woman” Series III. Archival digital print.

You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH! [...]

Feel Better About the M Word

Carolin Peters, Mind, Body, Spirit

Marketing. There’s something about that word that shakes us up. Marketing is something that direct-mailers and telemarketers do. They didn’t teach marketing in art school and you certainly won’t read about it in art history books or artist biographies. [...]

Give – and Claim – Credit

Leslie Parke, Tracks

In order to receive credit for your art, you must add credit lines wherever it is shown – online or in person. This means including your name and ©date with every image on your website, blog, Facebook, Flickr, . . . [...]

How to Meet New People

E. Brady Robinson, Andrea Pollan's Desk

Photographer E. Brady Robinson got to know arts leaders in the Washington, D.C. area by initiating a project to photograph their desks. [...]

Start Promoting It NOW

Local Market in Golden, Colorado

The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes. [...]

Speed Dating for Artists and Retailers

Annie Salness

Described as “speed dating for artists and retailers,” these Portland, Oregon events match up artists and people who can help them exhibit and sell their work. Would you do it? [...]

A Single, Focused Call to Action

Angela Bounds, Keeping Watch

In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective. [...]

Benefits of Last-Minute Marketing

David Hiltner, Large Silo Jar. Clay.

Last-minute marketing can be a benefit when promoting a sale, product or event, but only if you have put all of the right pieces into place first. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer. [...]

Stop Waiting for People to Sign Up

Jessica Pisano, Sunset Marsh. Acrylic and gold leaf on black-and-white photograph.

Your contact list, where you store all of the people you know or would like to know, is your #1 asset. Be proactive in building your contact list. You can start with any one of these 5 steps. [...]