Don’t Trust Social Media Alone to Deliver Your Important Message

©2010 Cheryl Laube, Why. From the "Being Woman” Series III. Archival digital print.

You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH!

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Feel Better About the M Word

Carolin Peters, Mind, Body, Spirit

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Thank You for Your Inspiration

Colleen Attara, Alyson, and Heather Davulcu

I’m grateful for artists like Colleen Attara and Heather Davulcu who bring such enthusiasm to my workshops.

Thank you to my readers!

I do what I do because I believe that art should have an elevated role in our crazy world, and art wouldn’t exist without artists.

Thank you for reading the Art Biz Blog. I am grateful that you trust me.

I appreciate your ideas and all of the inspiration you provide me.

What’s on your mind these days? I hope you’ll leave your ideas for content in the comments below. I can’t promise anything except that I’ll listen to your needs and consider your input.

Happy Thanksgiving!

Today’s newsletter has 21+ people to be grateful for in your life and includes ways to express your gratitude. If you don’t receive the newsletter already, you can subscribe by November 29 and get

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Give – and Claim – Credit

Leslie Parke, Tracks

In order to receive credit for your art, you must add credit lines wherever it is shown – online or in person. This means including your name and ©date with every image on your website, blog, Facebook, Flickr, . . .

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How to Meet New People

E. Brady Robinson, Andrea Pollan's Desk

Photographer E. Brady Robinson got to know arts leaders in the Washington, D.C. area by initiating a project to photograph their desks.

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Start Promoting It NOW

Local Market in Golden, Colorado

The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes.

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Speed Dating for Artists and Retailers

Annie Salness

Described as “speed dating for artists and retailers,” these Portland, Oregon events match up artists and people who can help them exhibit and sell their work. Would you do it?

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A Single, Focused Call to Action

Angela Bounds, Keeping Watch

In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective.

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Benefits of Last-Minute Marketing

David Hiltner, Large Silo Jar. Clay.

Last-minute marketing can be a benefit when promoting a sale, product or event, but only if you have put all of the right pieces into place first. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer.

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Stop Waiting for People to Sign Up

Jessica Pisano, Sunset Marsh. Acrylic and gold leaf on black-and-white photograph.

Your contact list, where you store all of the people you know or would like to know, is your #1 asset. Be proactive in building your contact list. You can start with any one of these 5 steps.

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