How to Pull Off a Sold-Out Show By Extending Your Antennae

Ruth Soller, Texas Longhorn in Palo Duro Canyon

Guest blogger Ruth Soller recently enjoyed her first-ever sold-out show at the Panhandle Plains Invitational Western Art Show and Sale after participating for four years. She shares 5 tips for how she did it – building on her successes and observations each year.

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Quadruple Your Email Subscribers

After struggling for some time with a dearth of subscribers to her email list, Artist Conspiracy member Mary Gilkerson came across two of my old posts/podcasts that helped her turn the corner. See how she did it with a personal invitation

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4 Reasons to Cherish Unsubscribes

Penny Overcash, Emergence. Ceramic.

Having people unsubscribe from your list may cause an initial moment of panic, but here are 4 reasons to cherish your unsubscribers and turn your initial negative feeling into a positive one.

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Caution: You Do Not Own the Art Review

©Catharine Carter, She’s Come Undone. Photomontage printed on Inkpress Baryta Paper using archival inks.

Wondering what the protocol is for reprinting an art review? You do not own a review of your art. Like your work, the words on that page or on your computer screen are copyrighted. Here are two options for the appropriate way to share a review of your work.

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Don’t Trust Social Media Alone to Deliver Your Important Message

©2010 Cheryl Laube, Why. From the "Being Woman” Series III. Archival digital print.

You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH!

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Feel Better About the M Word

Carolin Peters, Mind, Body, Spirit

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Thank You for Your Inspiration

Colleen Attara, Alyson, and Heather Davulcu

I’m grateful for artists like Colleen Attara and Heather Davulcu who bring such enthusiasm to my workshops.

Thank you to my readers!

I do what I do because I believe that art should have an elevated role in our crazy world, and art wouldn’t exist without artists.

Thank you for reading the Art Biz Blog. I am grateful that you trust me.

I appreciate your ideas and all of the inspiration you provide me.

What’s on your mind these days? I hope you’ll leave your ideas for content in the comments below. I can’t promise anything except that I’ll listen to your needs and consider your input.

Happy Thanksgiving!

Today’s newsletter has 21+ people to be grateful for in your life and includes ways to express your gratitude. If you don’t receive the newsletter already, you can subscribe

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Give - and Claim - Credit

Leslie Parke, Tracks

Me, Meaghan Flaherty, and Libby Hintz. Photo by Pat D’Aversa.

I flubbed up last week big time.

I failed to give credit to the photographer of the personal picture in the Art Marketing Action newsletter.

The photographer who made Megan Flaherty, Libby Hintz, and me look so good was Pat D’Aversa.

I know better than this – especially since I had just taught about the importance of credit lines in the Long Island workshop that Pat attended!

Photo by Kimberly Lennox

I’d like to say this was an isolated incident, but I also erred with the book jacket for my 2011 edition of I’d Rather Be in the Studio. I used a new photo, but I didn’t catch that the cover designer hadn’t changed the name of the photographer. (I was the only proofreader who would have known

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How to Meet New People

E. Brady Robinson, Andrea Pollan's Desk

Photographer E. Brady Robinson got to know arts leaders in the Washington, D.C. area by initiating a project to photograph their desks.

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Start Promoting It NOW

Local Market in Golden, Colorado

The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes.

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