You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH!
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In order to receive credit for your art, you must add credit lines wherever it is shown – online or in person. This means including your name and ©date with every image on your website, blog, Facebook, Flickr, . . .
Photographer E. Brady Robinson got to know arts leaders in the Washington, D.C. area by initiating a project to photograph their desks.
The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes.
Described as “speed dating for artists and retailers,” these Portland, Oregon events match up artists and people who can help them exhibit and sell their work. Would you do it?
In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective.
Last-minute marketing can be a benefit when promoting a sale, product or event, but only if you have put all of the right pieces into place first. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer.
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