You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH!
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I do what I do because I believe that art should have an elevated role in our crazy world, and art wouldn’t exist without artists.
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I flubbed up last week big time.
I failed to give credit to the photographer of the personal picture in the Art Marketing Action newsletter.
The photographer who made Megan Flaherty, Libby Hintz, and me look so good was Pat D’Aversa.
I know better than this – especially since I had just taught about the importance of credit lines in the Long Island workshop that Pat attended!
I’d like to say this was an isolated incident, but I also erred with the book jacket for my 2011 edition of I’d Rather Be in the Studio. I used a new photo, but I didn’t catch that the cover designer hadn’t changed the name of the photographer. (I was the only proofreader who would have known
Photographer E. Brady Robinson got to know arts leaders in the Washington, D.C. area by initiating a project to photograph their desks.
The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes.
Described as “speed dating for artists and retailers,” these Portland, Oregon events match up artists and people who can help them exhibit and sell their work. Would you do it?
In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective.
While I share tips to help you promote your work, I am simultaneously promoting my own products and services.
I’ve found that last-minute marketing (the day of or the day prior to a deadline) is worth every ounce of effort. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer.
Most people sign up or purchase at the last minute, but they’ve usually seen my offer multiple times by that point. This means . . . My last-minute email reminders create more action (i.e. more sales) than all of my other efforts combined. People will unsubscribe from my list because of those last-minute reminders. I grew to
If you have been ignoring your contact list or relying solely on people to sign up for your email updates with an online form, it’s time to re-commit to nurturing your contacts.
Your contact list is where you store all of the people you know or would like to know. It’s storage. You can safely send postcards and snail mail to anyone on your contact list. You can also send personal emails to individuals on your contact list.
Your email list is for those who have opted in (asked) to receive your bulk email blasts, newsletters, and reminders.
I appreciate the combination of snail mail and email, but the primary benefit of my contact list is to spur my memory, which helps