You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH! [...]
|
|||||
Marketing. There’s something about that word that shakes us up. Marketing is something that direct-mailers and telemarketers do. They didn’t teach marketing in art school and you certainly won’t read about it in art history books or artist biographies. [...] 
In order to receive credit for your art, you must add credit lines wherever it is shown – online or in person. This means including your name and ©date with every image on your website, blog, Facebook, Flickr, . . . [...] 
Photographer E. Brady Robinson got to know arts leaders in the Washington, D.C. area by initiating a project to photograph their desks. [...] 
The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes. [...] 
Described as “speed dating for artists and retailers,” these Portland, Oregon events match up artists and people who can help them exhibit and sell their work. Would you do it? [...] 
In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective. [...] 
Last-minute marketing can be a benefit when promoting a sale, product or event, but only if you have put all of the right pieces into place first. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer. [...] 
Your contact list, where you store all of the people you know or would like to know, is your #1 asset. Be proactive in building your contact list. You can start with any one of these 5 steps. [...] My wish for you is that you develop a self-promotion routine that becomes second nature. You don’t balk or make excuses. You do the work because it’s ingrained as part of the art career you are building. [...] |
       |
||||
|
Copyright © 2013 Art Biz Blog - All Rights Reserved Powered by WordPress & Atahualpa |
|||||