One of the excuses in my book – excuses that keep artists from promoting their art effectively – is “I don’t want to bother people.” You know what it feels like to be bothered and you don’t want to do that to anyone else. But don’t err to the other extreme. [...]
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Whenever you’re tempted to think that telling someone something once is enough, stop and remember this story I’ve shared. Then repeat this mantra to yourself: Once is never enough. [...] What does being social and likeable have to do with an artist’s success? [...] Direct traffic to pages on your site that lead to action. Here is a 3-step process for sending people to specific content on your website or blog. [...] I can’t say enough about the power of masterminding to build your art business and attain career goals. I encourage you to try it in whatever form is best for you. In this post, I give you some tips for finding a mastermind buddy. [...] Does appearing at the opening of a show of over 100 paintings by the top watercolorists in the country and beyond justify the cost of travel, room & board, and other expense? What do you think? [...] Imagine how productive you could be in just 5 minutes. Inspired by a recent book-marketing newsletter from John Kremer, I decided to come up with a list of what you can do in 5 minutes to promote your art. [...] Is your email not getting the results you had hoped for? Maybe you’ve forgotten something very important. Never forget again with this quick checklist. [...] 
Without identifying the parties involved, I’ll pass on some “gossip” relayed to me by a reliable source about one artist’s self-promotion feats. It involves 1 artist, 1 arts reviewer, and a gaggle of the artist’s supporters. [...] A sampling of email subject lines from my inbox over the past 3 weeks include the following without comment. I will tell you only that they are all from artists or galleries and most (if not all) of them I did not request. If you think one of these is yours, you might be right. But you might not be. A number of messages had the same or a very similar subject line. [...] |
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