The Artist's No-Excuse Weekly Self-Promotion Routine

My wish for you is that you develop a self-promotion routine that becomes second nature. You don’t balk or make excuses. You do the work because it’s ingrained as part of the art career you are building.

Continue reading…

Is Your Message Annoying or Informative?

One of the excuses in my book – excuses that keep artists from promoting their art effectively – is “I don’t want to bother people.” You know what it feels like to be bothered and you don’t want to do that to anyone else. But don’t err to the other extreme.

Continue reading…

Once Is Never Enough in Marketing

Deb Trotter Tweet

You send out an email, and you think you’re done. You post to your blog, and call it a day. You share an update on Facebook, and bask in your brilliance.

Before you take another bow, heed this cautionary tale.

I was alarmed to see this tweet from Deb Trotter in my Twitter stream:

I say “alarmed” because I thought I had been doing everything right to promote the Artist Conspiracy without going overboard. Some of my key actions have been:

Launched a test group so that a number of members were in place when the Conspiracy opened up to new members. Devoted an entire newsletter – Conspire Against the Myths (February 16) – to the launching of the Conspiracy. Organized a live, free call to talk about the details of the Conspiracy. This February 23 conversation was recorded

Continue reading…

The Social Part of Being an Artist < Deep Thought Thursday

What does being social and likeable have to do with an artist’s success?

Continue reading…

Direct Traffic to 1-Stop Content Pages

Marianne Mitchell, Whitewashed

When you send people to the home page of your website, you’re asking them to decide where to click. You’ll have better results when you direct traffic to pages that lead to action.

©2009 Marianne Mitchell, Whitewashed. Oil pastel, 10 x 10 inches.

Note: I’m using the term “website,” but this advice can be applied with equal vigor to permalinks on your blogs.

1. Create the 1-Stop Content Pages (a.k.a. Landing Pages)

If you want people to see a new body of work, group all of the new work together on one page.

If you’re asking people to sign up for a workshop, gather the Who, What, Where, When, Why, and How for the workshop on a single page.

If you are inviting people to an art opening, create a special event page that shows people the art that

Continue reading…

How to Find a Mastermind Partner

I can’t say enough about the power of masterminding to build your art business and attain career goals. I encourage you to try it in whatever form is best for you. In this post, I give you some tips for finding a mastermind buddy.

Continue reading…

Hobnobbing: Should You Stay or Should You Go? < Deep Thought Thursday

Does appearing at the opening of a show of over 100 paintings by the top watercolorists in the country and beyond justify the cost of travel, room & board, and other expense? What do you think?

Continue reading…

5-Minute Self-Promotion Tasks

Imagine how productive you could be in just 5 minutes. Inspired by a recent book-marketing newsletter from John Kremer, I decided to come up with a list of what you can do in 5 minutes to promote your art.

Continue reading…

Stop! Don’t Send Your Email Message Before Reading This

Is your email not getting the results you had hoped for? Maybe you’ve forgotten something very important. Never forget again with this quick checklist.

Continue reading…

Proactive Self-Promotion: Tweak an Art Critic

Christine Atkins, Why Do Trees Whisper

Without identifying the parties involved, I’ll pass on some “gossip” relayed to me by a reliable source about one artist’s self-promotion feats. It involves 1 artist, 1 arts reviewer, and a gaggle of the artist’s supporters.

Continue reading…