Test Your Social Media Effort

VMFA

As I said in last week’s post: In marketing your art, there are no absolutes. Everything is a test.

That was about testing your email marketing results.

This week I want to look at testing your social media results, and the same principle applies: Everything is a test.

4 For-Sure Facts

I’m absolutely certain about these 4 things when it comes to testing social media:

1. The payoff for investing your effort into social media will be greater if you focus on your foundation (website, blog, email list) first.

Without this foundation in place, social media isn’t as useful. You need to have a place to send people – an online portfolio to show off your art and/or your expertise if you’re a teacher.

2. You can share a post similar to someone else’s and get radically different results.

This is why we read that the best time to post to your Facebook business page is at 11:30 am in one place and 6:30 am in another. You have a unique list of followers and have to see for yourself.

3. Your level of enthusiasm will show in what you post.

The greater your

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Balancing Studio Time with Business Time (Curious Monday)

Tami Bone photograph of woman holding terrarium

Know that you are not alone in wanting to know the answer to this question.

It’s asked of me so often that I thought I’d throw it out to you.

Loyal reader Tami Bone put it this way …

How do other artists juggle or balance studio time with time to focus on marketing and business?

I find the switching back and forth to be difficult, and it seems I need full days to focus on one or the other.

So, what say you?

How do you find the balance? How do you divide your time between business and making art?

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Test Your Email Marketing and Track Your Results

Megan Carty, Cundy's Harbor

In marketing your art, there are no absolutes. Everything is a test.

Is it better to send your newsletter on a Tuesday or on a Friday?

Will you get better engagement from posting to Facebook at 7:00 a.m. or noon?

Are your Instagram followers more likely to engage with you once or twice a day?

In this article I’m going to focus on email testing. Next week we’ll look at social media testing.

You’ll get a host of different answers if you Google “best time to send an email.” Test them! Track them!

In order for you to understand what works best for you, you have to track your results.

I’ve been testing foods lately to see what is right (and wrong) for my body. I track my weight, basal body temperature, sleep, water intake, and more to see what causes inflammation for me.

Yep, it’s a lot of work to track all of this, but the payoff of optimal physical and mental health will be worth it.

Likewise, your email marketing goal is optimal results for your efforts. You’re looking for more sales, sign-ups, registrations, click-throughs, or engagement. You might also be seeking a higher open rate.

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What Are You Reading This Summer? (Curious Monday)

Book about Philip Johnson & Frank Lloyd Wright

When I heard about Architecture’s Odd Couple, the new bio about Frank Lloyd Wright and Philip Johnson, I couldn’t wait to read it.

I have a thang for architecture, and reading about the friendly rivalry between these two opposites was too appealing to pass up.

It’s my summer reading.

What’s on your list?

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Own Your Ambition

Geri deGruy's Equanimity

“Ambitious artists hire me because they want more recognition for their art and support as they get their art out of the studio and into the world.”

I strung together these words during a small group discussion at a conference. One of my Inner Circle members happened to be sitting next to me and flinched at the word choice: ambitious. (You should have seen her face!)

Then she challenged me on it. The word just didn’t sound right, she thought.

I said, “You’re ambitious. Don’t you think?” She thought a bit, and agreed with a little hesitation, “Yes, I probably am. It’s just the word I have problems with.”

Ambitious Artists

Definitions of ambition include:

– A strong desire to do or to achieve something, typically requiring determination and hard work.

-A desire and determination to achieve success.

– An earnest desire for some type of achievement or distinction, as power, honor, fame, or wealth, and the willingness to strive for its attainment.

If you don’t see yourself in any of these definitions, you might want to rethink your path as an artist-entrepreneur (all successful artists are also entrepreneurs).

Without the desire, there’s no

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Nestle In to Your Artist Community

Christine Porter's Feeding Time

As a student of art history, I love reading about communities of artists that evolved organically over the centuries. Oh, to have been a fly on the wall in the Cedar Tavern in the 1940s and 50s!

Oh, to have been a fly on the wall in the Cedar Tavern in the 1940s and 50s!

I believe that an artist’s work is better when there are other artists around to question, critique, challenge, and, yes, to praise.

Artists’ communities are all around. Among other spots, you’ll find artists’ communities in:

  • Coffee shops and bars
  • Residencies
  • Classes and workshops
  • Conferences and events
  • Online (pick your favorite spot)
  • Studio spaces
  • Creative workspaces

Search for a group where you feel at home and nestle in. If you come up empty, you can always start your own.

The Value of Community

There are at least 5 key reasons to seek out and become an active part of an artists’ community.

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How Do You Take Care of Yourself? (Curious Monday)

Blue painting of birds by Bill Jacka

We’re busy.

Busy in the studio, busy at home, and busy in the office. Everyone is so busy that it’s a boring topic. I’ve even made it an important goal to never utter the words I’m so busy.

But lots of the busy-ness involves sitting on our butts. And when we’re not doing that, we might just be so involved in deadlines and commitments that we forget to eat.

None of this is good.

Today’s big question originated from one of my Inner Circle members: How do you take care of yourself?

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Why You Need an Editorial Calendar (and How To Make One)

©Kristen Watson, Digital Immigrant. Used with permission.

An editorial calendar is a roadmap for your marketing content.

An editorial calendar buys you peace of mind because you don’t have to scramble for what to say or share. Ideas are stored and worked on over time rather than in a panic at the last minute.

Wouldn’t it feel great to have ideas lined up for your newsletter or blog for the next six months?

Another big reason to use an editorial calendar is that it helps you remember the important things you want to say. You know … those things you forget about until immediately after you’ve clicked the Send button?

For example, let’s say you are teaching a workshop six months from now. You would add promotional content to your editorial calendar for the month or two prior to your workshop, and perhaps even before that time if you had an early registration period.

Those are placeholders for the future. When that time comes, you just

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What's Your Social Media Schedule? (Curious Monday)

Painting by Barbara J. Hart

One of the things we do in Content Camp is create an editorial calendar so you know what you’ll be posting and when.

This naturally got me thinking about what your social media schedule is like.

How frequently do you post? And to which platforms? Facebook? Twitter? Instagram? Pinterest?

What time of day do you post?

Do you schedule posts or always post live?

What types of things do you post?

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About Curious Monday Posts

Curious Monday is a weekly question that is sent only to subscribers.

I’m curious about how you live your life as an artist, how you juggle the demands on your time, and what you’re thinking about.

I hope you’ll read the responses from other artists.

Maybe you’ll get some fresh ideas or even feel a little more connected as a result.

Feel free to email me with suggestions for future Curious Monday questions.

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