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Think you can take a few classes or attend a workshop and you’re suddenly a genius at business? Of course you don’t. Being an Art Biz Blog reader, you know better.There’s so much to learn, know, and do. Every step forward reveals even more options, and we only begin to understand the implications of an action after we have been implementing it consistently. Here’s how to immerse yourself and really learn how to promote your art effectively. [...] 
Friends and I were reminiscing about Gilligan’s Island last week when I revealed too much about my TV-watching habits as a child. Remember how the castaways on that series made everything from coconuts? The Professor fashioned a radio and battery charger from coconuts. Why, oh why, couldn’t he make coconut glue and repair a boat to get them off the island??? Maryann was famous for her coconut cream pie. [...] 
Galleries = consignment situations, not wholesale. . . . Reputable galleries do not charge “gallery fees.” They EARN their commissions. . . . Geoffrey Gorman’s tips for artists are worth the read. He was a successful art-biz coach before moi and is now a… fb.me/1Dfw5nmdy . . . Yes, post your prices with your artwork when you share it. That’s how people know it’s for sale. [...] Kirstin Borror writes: “My difficulty seems to be staying focused on one creative idea at a time. Any tips?” Creativity coach, Romney Nesbitt responds, “Dear Kirsten, You may be fighting a losing battle. The natural tendency of creative people is to carry the seeds of many ideas at the same time; the trick is keeping all ideas moving forward. . . . ” [...] 
If you’re feeling a little like a wallflower or left out of the art conversation, here are six tips – short of renting billboard space – to get you back on the radar of the VIPs in the art world. Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction. [...] 
Do you go to artist meetings and stick with your usual crowd? Do you attend meetings to hear the speaker and leave without connecting with other members? Two weeks ago my team received an urgent email from Ramon Magee from the Summit Art organization in Lee’s Summit, Missouri. He said his speaker for the evening had cancelled and they needed a program. [...] 
In Go Pro: How To Turn Your Hobby Into An Art Career, Debby Williams and I discuss the early steps for starting to sell your art. Laura Petrovich-Cheney has a different concern. She asked in a blog comment about the step after one begins selling: transitioning into full-time artist. She said, “I am a school teacher – so like a few folks here – 50 hours a week are dedicated to the day job. [...] 
Let’s talk about anything you want. You start. . . I want to talk about my newsletter. I hate receiving other people’s newsletters when they’re mostly “buy stuff from me,” so I’m looking for other options to make my newsletter valuable to recipients. Ultimately, the purpose of my newsletter is to create sales. . . Whoa. I was with you until that last sentence. Your artist newsletter isn’t for making sales. [...] 
Every artist has a different productivity rhythm. Some people perform best in the mornings, while others hit their strides late at night. There isn’t a perfect schedule for marketing your art. The only rules are that you do it consistently and with purpose. Oops. I almost forgot the most important rule. [...] 
Artist Ruth de Vos gave me permission to share this with you to help you plan your blog posts: I made up a little form for my blog post planning. It includes the post title, notes for the post content, a list of my categories, a list of link ups I try to participate in, space for jotting down external and internal links that relate to the post, as well as a call to action. [...] |
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