At the mastermind retreats with my coach and mentor, everyone in the group receives a “hot seat,” where we are given the opportunity to tackle one big issue in our businesses.
For my hot seat, I chose to talk about my brand.
I drop a cat photo every so often as I share peeks of my everyday life. Dharma is exploring her new cat cave, but can’t quite commit to being all in. Are you all in on your brand?
To prepare the group, I reminded them of some of the websites and programs associated with my business:
Art Biz Coach (website and business name since 2002) Art Biz Blog (blog since 2004) Art Biz Makeover (live event) Art Biz Bootcamp (online class) Organize Your Art Biz (online class) Art Biz Lift Off (online class and self-study) Art Biz Incubator
Are you still diddling around with juried shows or exhibitions with your art group?
There’s nothing wrong with either one of these as a starting point, but there comes a time when you have to leave the nest. You have to plan a solo exhibition.
Your career will grow rapidly when you start having solo exhibitions of your art.
Dora Ficher’s solo show “El Balle de Colores” at Gold Standard Café in Philadelphia, PA.
Solo shows are the pinnacle of an artist’s career, but in most artists’ dreams they usually take place at fine galleries and museums.
Those prestigious venues will happen for those who persevere. In the beginning, you will probably need to curate your solo show for less lofty places.
All possibilities are on the table: restaurants, private homes, rented storefronts, bank lobbies, salons, or your garage.
The location doesn’t
If you would like to increase your income in 2015, you must take charge of your art business.
You have to stop waiting for things to happen and start putting all of the pieces into place, so that the good stuff can settle in.
Liz Crain, Clay Dollars. Dollar bills, clay slip, underglazes and underglaze pencils, electric oxidation, 2.5 x 6 x .25 inches. Used with permission.
Money doesn’t just appear when you need it. You have to work for it. [Tweet this.]
In my experience, one of the best things you can do to improve your chances of making more money is to create a plan: an income-boosting plan.
Where Is The Money Coming From?
In order to boost your income, you first have to know what it is, historically, and where it came from.
For the purposes of this
It’s time to tie a bow around 2014 and prepare for 2015 by organizing your systems.
The ideas here should take you less than 1 hour, and they will bring peace of mind to your New Year.
1. Update the copyright notices on your website, blog, and newsletter.
Too many sites have old copyright dates on them. I’ve seen some as old as 2007! Blogging platforms will automatically update your copyright, but static sites need your attention now.
I’m not talking about the copyright notice on individual images. I’m referring to the copyright statement on the site, which is typically located in the footer of your pages.
If your website says ©2014, it doesn’t look fresh. Change that to 2015 before you forget.
I took this screen capture of my site earlier in the week. If you scroll down to
At year’s end, a look back at the top posts here from the past year.
Top 6 Most-Commented-On Posts
Yep, It’s Art and It’s for Sale
©Patricia Coulter, Jubilant. Acrylic on gallery wrapped stretch canvas, 48 x 42 inches. Used with permission.
Many artists seem are shocked when people don’t understand that your work is for sale. And, yet, you’re not doing enough to clue them in.
Your Job Is in the Studio
A perennial favorite! This is my annual reminder that if you don’t make art, you have nothing to promote or build a career on.
Turn On Your Cell Phones
Take advantage of the fact that everyone who comes to your open studio, booth, or exhibition probably has a camera in their pocket.
You’re surely already thinking about and planning for the New Year.
But before you get too far into everything you want to do, take a moment to look back on what you accomplished in 2014. Time to celebrate!
©Victoria Eubanks, Red Sticks & Stones. Encaustic, 24 x 24 inches. Used with permission.
Prepare for your review by 1) setting aside time on your calendar for this process and 2) gathering any data you might need.
This might mean that your first step is updating your bookkeeping.
You also want to have your calendar handy so you can go through it month-by-month.
Expanding Your Profile
What did you do to enhance your professional reputation? How many people did you add to your mailing list? How many social media followers did you gain on the various platforms you use? Who were the top ten cool or
This article is excerpted and summarized from an interview with artist Leslie Neumann for my Art Biz Incubator. Leslie generously shared her experience working with art consultants. The key points here are provided by Leslie and with include my annotations.
If you have a solid studio practice and welcome the challenge of commissioned work, art consultants might be a good sales venue for you.
What Art Consultants Do and Who They Are
Art consultants are people who seek and buy art for a client, whether it’s a healthcare company, a private collector, or a hotel.
Leslie Neumann with her paintings Beauty Deep Within and Fateful, Faithful. Each 60 x 45 inches.
The difference between art consultants and designers is that, generally speaking, a designer is responsible for the whole job and not just the artwork. They’ll do everything from fabrics to lighting, accessories, and furniture.
Designers know design. Art consultants should
The November 2014 / January 2015 edition of Professional Artist magazine features an article by me titled “Think Before You Leap: Beware of People Who Tell You to Follow Your Passion.”
The editor suggested photos of artists at work to accompany the article and I knew exactly who to contact: ceramic artist Patricia Griffin.
Patricia Griffin in her studio. Photo by Debbie Markham.
Patricia is a member of my Art Biz Incubator and I receive her newsletter.
Months ago she sent an email with gorgeous photos of her in the studio. I complimented her on the images and she told me that she had hired a professional photographer to take photos of her in the studio. It showed.
Patricia’s photos were so engaging that they stood out among the hundreds of emails I see from artists. I remembered
The Art Biz Blog is 10 years old today! Happy anniversary to us.
I couldn’t let this special day fly by without posting something here. So, in honor of the occasion, here’s a special Tweekly edition: my top tweets since the last Tweekly (a long long time ago) – along with a few pics from Art Biz Makeover 2014.
Thank you for being a reader,
How To Get Good At Making Money: 6 Life Lessons From A Self-Made Entrepreneur zite.to/1tugCRp
The panel of experts was a huge hit with my guests at Art Biz Makeover 2014. Photo by Regina-Marie Photographer.
The 5-Step Process for Writing an About Page that Connects (and Converts) flip.it/Vzb0C<excellent info via @
7 Things Confident Entrepreneurs Never Do zite.to/1zf8OT6
7 Crucial Web Design Trends For 2015 zite.to/1xfojMX
Wishing you a very Happy Thanksgiving – surrounded by people you love and filled with yummy food.
Here’s a no-calorie feast just for your eyes.
©Sylvia Tucker, Onions with Copper Bowl. Oil, 12 x 16 inches. Used with permission.
©Sarah Atlee, Lunch at Sakagura. Acrylic and colored pencil on paper, 22 x 22 inches. Used with permission.
©Jonathan Meter, Shishito Peppers with Lime. Photograph. Used with permission.
©Richard Hall, Heirlooms. Oil, 36 x 34 inches. Used with permission.
©2010 Karin Olah, Newton’s Daydream. Fabric, gouache, acrylic, and graphite on canvas, 36 x 12 inches. Used with permission.
©Sarah B. Hansen, Sunshine in a Box. Watercolor on Plexiglas, 30 x 22 inches. Used with permission.
Please share your gratitudes in a comment or even a link to your own eye feasts.