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Every artist has a different productivity rhythm. Some people perform best in the mornings, while others hit their strides late at night. There isn’t a perfect schedule for marketing your art. The only rules are that you do it consistently and with purpose. Oops. I almost forgot the most important rule. [...] 
Artist Ruth de Vos gave me permission to share this with you to help you plan your blog posts: I made up a little form for my blog post planning. It includes the post title, notes for the post content, a list of my categories, a list of link ups I try to participate in, space for jotting down external and internal links that relate to the post, as well as a call to action. [...] 
Critical to all of your marketing is how you treat people. How do you stay in touch with them? How do you show people you care? Let’s look at three aspects of maintaining good customer relationships: recency, frequency, and attentiveness. How do you make people feel special? How do you stay in touch with them? How do you show people you care? [...] 
I spent last week with 2100 other Infusionsoft software enthusiasts in Scottsdale, Arizona at Infusioncon 2013. In no particular order, here are some things I learned that I thought might be useful to you. From Jay Baer, author of The Now Revolution and the forthcoming Youtility . . . When marketing onine, we’re no longer competing against just others in our same market. [...] In Promote Your Art Through Video, R. Daniel Foster left us with a challenge. If you participated in this teleseminar (and you can still sign up here) and created a video as part of the challenge, we want to hear from you. Please leave your video link in a comment on this post and tell us what you most enjoyed about the seminar. We’ll give you free feedback. [...] 
There are real things in your art business and marketing you should apologize for. Apologize when you miss a deadline, are late to an appointment, or (oops!) accidentally use the Cc instead of the Bcc line for your email blast. Of course you should apologize when you do something wrong, but don’t apologize for things that aren’t hurting people or for things you have no control over. [...] 
Difficulty keeping up your blog? Remember your readers. You’re writing for them. . . If you made up a word for your art biz and I can’t pronounce it, I’m probably going to be VERY confused . . . You can’t manage time. You can only manage yourself. [...] 
Does the idea of approaching a gallery make you tremble in your boots? Guest blogger Ruth Soller shares her 7 step process that has earned representation for her in two new galleries this year – alongside nationally known artists. [...] 
I’ve been fumbling around with social media updates lately. What can I share with followers to keep it fresh? What can I share that will be re-posted by others? I created my list, and then I decided to create one for you. I had Facebook in mind, but you can use it with your favorite social media site. [...] 
Want help finishing your newsletter, catalog, blog post, book, or even your artist statement? Listen up. My friend and writing coach, Cynthia Morris, shared a secret with me. Print It Out. Really? That’s it? “Print it out” is all you have for me? Yep, it’s that simple. Or at least it’s a good first step. [...] |
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