Single-Tasking Is The Answer for Improved Productivity

Corrina Sephora Sculpture

Would you like to get more done in less time? Then quit multitasking!

Multitasking is working on diverse tasks simultaneously and, usually, doing them all half-heartedly: driving and talking on the phone; attending a webinar and responding to email; or writing a blog post and texting.

Research shows that only about 2.5% of college students can multitask effectively. Two point five percent!

©2011 Corrina Sephora, Hull

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Let It Go: Delegating Responsibility

©Tara Pappas, The Release. Mixed media, 12 x 6 inches. Used with permission.

©Tara Pappas, The Release. Mixed media, 12 x 6 inches. Used with permission.

The biggest lesson from last week’s Art Biz Makeover: Let go of control.

After several discussions with my guests, it was clear that few people were willing to bring others into their art businesses.

When someone asked me if I ever slept, I happily responded that I got 8 hours sleep the night before. Really.

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How I Screwed Up My Pitch and What You Can Learn From My Colossal Error

©Lisa Cirenza, Tubers. Acrylic and oil on board, 70 x 100 centimeters. Used with permission.

Tomorrow is the final day of this year’s Art Biz Makeover event, and I have scheduled a special session on pitching your art that includes a panel of art world folks who are pitched to by artists all of the time.

©Lisa Cirenza, Tubers. Acrylic and oil on board, 70 x 100 centimeters. Used with permission.

As I was preparing for this event, I approached someone that

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Schedule Something Scary and Extraordinary

©Joey Feldman, Vicious. Pen and ink on paper, 28 x 20 inches. Used with permission

It’s scary to step up – to think bigger about what you’re capable of.

There’s very little motivation in the daily grind: update Facebook, schedule a few tweets, send a newsletter, write a blog post, work in studio. If you’re not careful, you’ll continue to go through the motions of life without doing something extraordinary for your art and for yourself.

©Joey Feldman, Vicious. Pen and ink on paper, 28 x 20

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Who You Are and What You Do

what-you-do-550

Alert subscriber Clay Cantrell sent me the quote in this image some months ago, saying that it reminded him of me.

The difference between who you are and who you want to be is what you do. [Tweet this.]

I tracked down the quote to, as best I can tell, fitness guru Bill Phillips.

I wanted to share this with you because I can’t think of a quote that is more inspirational

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17 Surprising Ways to Lure People to Your Website

©Julie Gowing Hayes, Party Barge. Oil on linen panel, 20 x 30 inches. Used with permission.

The darnedest thing about having a website: just because you build it doesn’t mean people will come.

Creating a website is just the first step. Now you have to get people to visit it, and driving traffic to your site is an ongoing task. It should always be top of mind.

©John-Michael Korpal, Twig Balloons. Mixed media, 6 x 8 feet. Used with permission.

See if you could add some of these ideas to your marketing mix

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What Your Art Business Will Cost You

Maggie Ruley’s Key West studio. Used with permission.

When you own your own business, it’s important to look at expenses as well as income in order to remain profitable.

I looked into various (not all – not even education or supplies and materials!) expenses for artists and thought it might be interesting to share the results. Feel free to add to our completely unscientific list in a comment on the Art Biz Blog.

Maggie Ruley’s Key West studio. Used with permission.

Studio Space

These numbers

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This Is Only A Test: Marketing Experiments to Improve Results for Your Art Business

Painting by M. Jane Johnson

You are undoubtedly investing a lot of time and resources into your art business: websites, blogs, social media, newsletters, postcards, and more. As an entrepreneur interested in earning money from your art, you want to understand what’s working and what isn’t.

©C. Tanner Jensen, L’Air du Temps II. Oil on canvas, 40 x 60 inches. Used with permission.

Every marketing effort should be a test. Nothing on your plate should be considered

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Attract More Blog Traffic

Elizabeth St. Hilaire Nelson blog post

This article is an edited excerpt from the soon-to-be-released newest edition of I’d Rather Be in the Studio.

This Quick-Start Manual outlines the key areas you need to work on if you want more blog visitors. And who doesn’t want more blog visitors?

Focus on Content

More than anything else, good content will attract people to your blog. Create a regular schedule – perhaps once a

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Afraid of Sending Too Many Emails to Your List?

©2013 Nadia Nadege, Caminus. Mixed media on wood, 42 x 62 inches. Used with permission.

You have a lot going on. Back-to-back-to-back exhibitions, openings, and events.

How do you make sure the people on your list receive invitations without bugging them too much?

©2013 Nadia Nadege, Caminus. Mixed media on wood, 42 x 62 inches. Used with permission.

Building on my recent article about a schedule for your marketing tasks, I thought it might be helpful to cover a schedule for email – specifically for those times when you

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