Tweekly for April 19, 2014

cat with iPad

Before I get to my top tweets from the past couple of weeks, I have something on my mind. . . . Nineteen years ago I was living in Oklahoma City when our museum doors blew open and we simultaneously heard an explosion. The days that followed are both unforgettable and seem like a lifetime ago. I hope we never forget that senseless attack on innocent people or the, sadly, additional ones we hear about every day.

Continue Reading…

Impatience Killed the Blog (Revive It!)

RIP

Your blog won’t become popular overnight. Blogging is a process, a commitment. After last week’s article, The Gold Mine in Your Artist Blog, several people commented to the tune of: My blog is no gold mine. I can’t get any traffic or interaction with people. In nearly 10 years of blogging and many years of teaching artists to blog, I have witnessed a large number of artists build successful blogs.

Continue Reading…

How to Hire Someone to Help with Your Art Business

Info-How-to-Hire

st hired my first employee, other than myself, at Art Biz Coach. Yes, I have other assistants who work with me on a contract basis, but Maeve Eichelberger is a full-fledged employee. I’m not encouraging you to hire an employee. But I do think that most artists can benefit from an assistant. Here are some steps you can take to help move that process along.

Continue Reading…

Searching for Content for Your Artist Blog

Photo of man looking for something

In my last post, I made the case that your blog is a gold mine for you. What I didn’t say is that it’s only a gold mine if you are consistently committed to blogging and to improving with each post. You can only fulfill this commitment with rich content.

Continue Reading…

The Gold Mine in Your Artist Blog

Gold Bars

Last week I asked on the Art Biz Blog how you’re going to be marketing your art differently now that Facebook Reach is plummeting. It’s tempting to just jump to another social media site. (Google+ anyone?). I would encourage you, as I always have, to build up content on your site first.

Continue Reading…

Twitter Tweekly for April 6, 2014

@abstanfield on Twitter

Others might take issue, but I say these are my top tweets from the past two weeks. Please Share with the Art Biz Coach Community . . . It’s Brag Saturday on my FB page! C’mon over and tell us what you’ve been doing facebook.com/artbizcoach/ph…

Continue Reading…

Does the Nosedive in Facebook Reach Affect How You Market Your Art?

Graph showing Facebook Reach

Have you noticed? Facebook has dramatically reduced the number of people who are organically seeing the posts on your business page. The reach of your posts has probably gone down 50% or more since October of 2013. This means that even though someone has liked your page, they probably won’t see what you share unless you pony up and pay for promoted posts and ads.

Continue Reading…

The Truth About Why Nobody Came to Your Art Show

gallery-no-people

It doesn’t take a genius to understand why nobody came to your art show. Let’s set aside the bad weather, natural disaster, flu epidemic, or major tragedy in the community. And not count people who are out of town or live too far away, or those who have tickets to the theater or a sick child. We’re going to focus on those able people on your mailing list who would be most inclined to come out and support you.

Continue Reading…

Evaluating Your Art Instructors

Paper with A+

Artists often go out of their way to learn new techniques from well-established instructors. You might drive a long distance, hop on a plane, or invest a good chunk of change. Today’s deep thought comes from a reader who thinks you probably have something to say about these classes.

Continue Reading…

Why The Ladder of Success Doesn’t Apply to Your Art Business

circle focus areas

One of the most-used business metaphors is the ladder of success. It’s assumed that you start at the bottom and work your way to the top in a nice, progressive fashion. A few months ago, I woke up with the epiphany that this is not how it works.

Continue Reading…