Delight Someone (Everyone)

©2014 Senga Nengudi, Jive. Site installation for the Museum of Contemporary Art Denver.

I had the joy of hearing Senga Nengudi talk about her art. Nengudi makes soft installations and sculptures from pantyhose. When we (about 100 of us) were getting ready to leave, Nengudi said she wanted to give us a gift to remember her by. In line with her work, which transforms a functional item that many women wear every day into art, she considered a gift that we could transform into something new.

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Save Time with Consistent Naming Conventions

photo of dog with computer

One of the best ways to save time on your computer is to be consistent when naming your files. It not only saves you time, but will be imperative when (not if) you bring someone in to help you expand your art business. It makes no sense to hire an assistant only to spend half of your time trying to find things in the computer for your assistant.

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Tweekly for April 19, 2014

cat with iPad

Before I get to my top tweets from the past couple of weeks, I have something on my mind. . . . Nineteen years ago I was living in Oklahoma City when our museum doors blew open and we simultaneously heard an explosion. The days that followed are both unforgettable and seem like a lifetime ago. I hope we never forget that senseless attack on innocent people or the, sadly, additional ones we hear about every day.

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Impatience Killed the Blog (Revive It!)

RIP

Your blog won’t become popular overnight. Blogging is a process, a commitment. After last week’s article, The Gold Mine in Your Artist Blog, several people commented to the tune of: My blog is no gold mine. I can’t get any traffic or interaction with people. In nearly 10 years of blogging and many years of teaching artists to blog, I have witnessed a large number of artists build successful blogs.

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How to Hire Someone to Help with Your Art Business

Info-How-to-Hire

st hired my first employee, other than myself, at Art Biz Coach. Yes, I have other assistants who work with me on a contract basis, but Maeve Eichelberger is a full-fledged employee. I’m not encouraging you to hire an employee. But I do think that most artists can benefit from an assistant. Here are some steps you can take to help move that process along.

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Searching for Content for Your Artist Blog

Photo of man looking for something

In my last post, I made the case that your blog is a gold mine for you. What I didn’t say is that it’s only a gold mine if you are consistently committed to blogging and to improving with each post. You can only fulfill this commitment with rich content.

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The Gold Mine in Your Artist Blog

Gold Bars

Last week I asked on the Art Biz Blog how you’re going to be marketing your art differently now that Facebook Reach is plummeting. It’s tempting to just jump to another social media site. (Google+ anyone?). I would encourage you, as I always have, to build up content on your site first.

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Twitter Tweekly for April 6, 2014

@abstanfield on Twitter

Others might take issue, but I say these are my top tweets from the past two weeks. Please Share with the Art Biz Coach Community . . . It’s Brag Saturday on my FB page! C’mon over and tell us what you’ve been doing facebook.com/artbizcoach/ph…

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Does the Nosedive in Facebook Reach Affect How You Market Your Art?

Graph showing Facebook Reach

Have you noticed? Facebook has dramatically reduced the number of people who are organically seeing the posts on your business page. The reach of your posts has probably gone down 50% or more since October of 2013. This means that even though someone has liked your page, they probably won’t see what you share unless you pony up and pay for promoted posts and ads.

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The Truth About Why Nobody Came to Your Art Show

gallery-no-people

It doesn’t take a genius to understand why nobody came to your art show. Let’s set aside the bad weather, natural disaster, flu epidemic, or major tragedy in the community. And not count people who are out of town or live too far away, or those who have tickets to the theater or a sick child. We’re going to focus on those able people on your mailing list who would be most inclined to come out and support you.

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