Out of Practice: The Physics of Your Art Business

The wall of hearts that many artists with strong studio practices contributed to. Photo courtesy Carol A. McIntyre.

The reason you’re out of ideas is that you’re out of practice.

I was so proud of saying this to a client the other day that I asked her to hold while I wrote down the quote.

I knew to write it down because I’m in the practice of gathering ideas for my writing. I have a regular writing schedule. I can’t say the same for a studio schedule.

No Studio Practice

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A Cheat Sheet for Your Art Marketing Tasks

©Jane LaFazio, Artichoke Family. Watercolor. Used with permission.

Do you ever wonder what a regular marketing schedule for your art would look like?

Every week I comb through the hundreds of ideas I have for articles because I always find something new. Something that didn’t strike a chord a year ago suddenly calls my name.

I found this request deep in my filing system: I find it helpful to be reminded of what I can do or perhaps really should do on a

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The Strength of Artists as a Community

©Gail Haile, Setting Sun Mandala. Photo collage. Used with permission.

I struggle for ways to acknowledge this solemn anniversary of the 2001 terrorist attacks.

Should I ignore the date on my calendar, or try to write something profoundly moving?

©Gail Haile, Setting Sun Mandala. Photo collage. Used with permission.

Usually I ignore the date in my emails and on my blog, which seems more appropriate for my audience. This year I had an idea to use this space to focus on one

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How to Decide What Marketing Tasks to Invest In

Brady Allen painting

Your marketing mix is a blend of actions you take – both online and offline – to promote your art.

Your ideal mix is your ideal mix and nobody else’s.

You have to figure out what works best for you. At the same time, all of the options for where to spend time and energy could drive a person batty.

©Brady Allen, Internecine. Oil, 32 x 48 inches. Used with permission.

Should you

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5 Steps to Take Charge of Your Art Marketing (and Why You Must)

©2014 Claire Browne, Stem. Mixed media, 7 x 3 feet. Used with permission.

Stop waiting for the famous gallery dealer to call you up. Stop waiting for the artist agent-fairy to wave her wand. Stop waiting to win the lottery.

©2014 Claire Browne, Stem. Mixed media, 7 x 3 feet. Used with permission.

Start taking charge.

You have to plan for business growth. It doesn’t happen on its own. Nobody cares about your success more than you do, and nobody can do

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How to Improve Your Slide Submissions for Juries

Sherri Woodard Coffey’s booth shot.

One of the sessions at the Arts Festival Conference in Portland, sponsored by ZAPP, was “Public Portfolio Critique.”

A mock jury of 6 people sat at the front of four screens in a large room. One at a time, artists’ slide presentations were projected as they might be in a slide jurying situation. The jurors offered valuable feedback for each set that was projected, and I took loads of notes.

Here’s what I learned.

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Capture Attention with a Whisper

Secret Kiss From One Boston Terrier to Another

Steve Cranford, Creative Chairman of the New York agency WHISPER, was my guest in the Art Biz Incubator last week.

When I asked him in the interview why in the world a marketing firm would be called WHISPER instead of SHOUT, he replied: “The most important information you can share is whispered one-on-one.” Tweet this

Think about it.

When you take out an

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I Recommend These Services for Your Art Business

Lisa, Alyson and Janice

In the beginning months and years of Art Biz Coach, I thought of my services as a one-stop shop. Bad idea. It’s never a good idea to try to be everything because you then become known for nothing.

Over the years, I have learned to work to my strengths, which include helping artists with foundational marketing pieces like building mailing

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It's All About Your Mailing List

rolodex

Michelle, a woman in my mastermind group, marveled at my list size: How did you get that many people on your email list?

It was easy for me, I replied, because I understood the value of a list when I started my business.

I was fortunate to appreciate the importance of a list due to positions in my past work experience.

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Notes From an Artist Lecture

Doug Casebeer

As I was flipping through my notebook last week, I came across notes from a lecture by ceramic artist Doug Casebeer at the Foothills Art Center in Golden, Colorado on January 25, 2014.

Doug Casebeer, Vessels. Image found without credit details on Northern Arizona University site.

There is so much wisdom here that I’ve decided to share them in their raw form. Enough time has passed since I first heard these

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