Searching for Content for Your Artist Blog

Photo of man looking for something

In my last post, I made the case that your blog is a gold mine for you. What I didn’t say is that it’s only a gold mine if you are consistently committed to blogging and to improving with each post. You can only fulfill this commitment with rich content.

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The Gold Mine in Your Artist Blog

Gold Bars

Last week I asked on the Art Biz Blog how you’re going to be marketing your art differently now that Facebook Reach is plummeting. It’s tempting to just jump to another social media site. (Google+ anyone?). I would encourage you, as I always have, to build up content on your site first.

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Twitter Tweekly for April 6, 2014

@abstanfield on Twitter

Others might take issue, but I say these are my top tweets from the past two weeks. Please Share with the Art Biz Coach Community . . . It’s Brag Saturday on my FB page! C’mon over and tell us what you’ve been doing facebook.com/artbizcoach/ph…

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Does the Nosedive in Facebook Reach Affect How You Market Your Art?

Graph showing Facebook Reach

Have you noticed? Facebook has dramatically reduced the number of people who are organically seeing the posts on your business page. The reach of your posts has probably gone down 50% or more since October of 2013. This means that even though someone has liked your page, they probably won’t see what you share unless you pony up and pay for promoted posts and ads.

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The Truth About Why Nobody Came to Your Art Show

gallery-no-people

It doesn’t take a genius to understand why nobody came to your art show. Let’s set aside the bad weather, natural disaster, flu epidemic, or major tragedy in the community. And not count people who are out of town or live too far away, or those who have tickets to the theater or a sick child. We’re going to focus on those able people on your mailing list who would be most inclined to come out and support you.

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Evaluating Your Art Instructors

Paper with A+

Artists often go out of their way to learn new techniques from well-established instructors. You might drive a long distance, hop on a plane, or invest a good chunk of change. Today’s deep thought comes from a reader who thinks you probably have something to say about these classes.

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Why The Ladder of Success Doesn’t Apply to Your Art Business

circle focus areas

One of the most-used business metaphors is the ladder of success. It’s assumed that you start at the bottom and work your way to the top in a nice, progressive fashion. A few months ago, I woke up with the epiphany that this is not how it works.

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Twitter Tweekly for March 23, 2014

@abstanfield on Twitter

A feature of my top tweets from the past couple of weeks. This week, my favorites are marked with a *. >>> Report: Super-rich, favoring just a few artists, drive art market latimes.com/entertainment/… Continue Reading…

Instant Relief from the Pressure of Pitching Your Art

wand

Poof! That’s the sound of the pressure vanishing like magic. That pressure of trying to hit a home run when you contact someone about your work. Maybe it’s an email to an interior designer, a meeting with an art consultant, or a letter to a gallerist. You want them to show your art, buy your work, or represent you.

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How to Use iPhoto + 1 App for Your Art Inventory and Exhibition Entries

All artwork ©Elaine Luther.

Were you, like me, crushed when FileMaker discontinued Bento? I don’t know about you, but I wasn’t prepared to restart the search for new inventory software. Instead, I asked, how I can maximize what I’m using already?

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