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If you have a big event or art exhibition coming up, don’t wing it. Create a promotional plan for peace of mind. 1. Define the individual tasks – make each one as specific as possible. They should require just one step to complete. David Allen calls them next actions. [...] 
If you had asked me 10 years ago or even 5 years ago whether artists should identify some works as less expensive alternatives to their higher-priced art, I would have said “No way!” I’ve had a change of heart. [...] 
Remember when you were a kid and your mom asked you to clean your room or to pick up your toys? Remember the wrath that was imposed upon you when you replied to her request with a whiny “But I don’t feel like it, Mom”? It’s time to ask yourself if you’re being your same childlike stubborn self when it comes to marketing your art. Are you avoiding too many marketing tasks because you “don’t feel like it?” [...] Stop throwing the same sale over and over. Here’s a list of 8 different sales structures you can try. Try them all out, test the variables, and see what works best for you. 1. Flat discount on everything. [...] 
How do you get rid of an inventory of reproductions, note cards, calendars, or anything else you no longer want to promote and sell? Have a sale! Here are some parameters for structuring your sale. Count your inventory. [...] 
Have you ever watched Restaurant Impossible on the Food Network? This TV show with a muscled drill sergeant as its star teaches some of the best business lessons on TV while trying to revitalize failing restaurants. It’s no wonder the restaurants are in trouble when they haven’t figured out food costs, don’t know what their projected earnings are, and lack leadership. [...] Upon announcing my plans for the No-Excuse Art Marketing Bootcamp and the Art Biz Incubator, a number of artists have asked which option is best for them. Only you can decide, but I can help by giving you a comparison. [...] 
A few nice resources, articles, and fun things for you from the last two weeks in my Twitter stream. Smile! So says @christinekane ow.ly/gFpKL Good reminder [...] 
My word for 2013 is Simplify. I’m over all of the patched-together solutions and convoluted systems that were created in order to save money. I’ve had enough of chaos and complications. I’m ready for smooth and simple. How about you? [...] 
An anonymous artist sent me an email with these stats. The painting she is sending to a juried art exhibition sells for $1200. Other fees involved – which don’t include material, labor, or office time – are: [...] |
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