The weekly Art Marketing Action podcast is an audio version of the newsletter of the same title.
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From the category archives:
Podcasts
You can’t send one announcement for your art event and expect it to be effective. People typically have to see the same information multiple times—in multiple ways—before they will act on it. Mix up your delivery methods as described in this post, and you’ll be much more effective with your promotions.
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If you’ve become a Go-To Answer Guy or Gal, it’s time to implement a policy that will preserve your sanity. Consider using my example as a starting point and creating your own. Perhaps you can adapt it for in-person situations, too.
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Fretting about your prices again? Have you considered that some of them may be too low? Raising prices isn’t something I take lightly or recommend frequently. While raising prices in tough economic times seems counter intuitive, you want to be sure you are being paid what you’re worth. Here are six things to consider.
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Many artists in the beginning of their careers are stymied by the desire to play by the rules and get it all right. They don’t take action because they’re afraid of doing something wrong. On the other end of the spectrum are artists who have been in the business for a while. They can be so closely tied to the rules that they find it hard to adapt to new ways of doing things.
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Too often we flounder because we’re afraid of asking someone to clarify instructions for a grant proposal or exhibit submission. We’re afraid of the answer, so we’d rather guess. Or we’re lazy. Asking makes you look smart. Here are four benefits of asking for clarification. Here are four benefits of asking for clarification.
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Don’t wait for someone else to show off your achievements. We might eventually uncover the juicy stuff in your résumé, but don’t make us work that hard. Show us with images on your website, blog, and Facebook page. But don’t let any images compete with your artwork.
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If you are one of the artists wrestling with a commitment to your studio, I have a solution: Spend just 15 minutes a day checking in with your art. This is all you need to promise yourself at this point.
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The Wall Street Journal recently ran an article on why businesses should continue using snail mail. But what do you send? Today’s post has five categories of items that you can share with your entire list or select individuals.
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Under-promise and over-deliver–this is a key business rule. It means that you should 1) never promise more than you can make good on and 2) surpass any expectations. In other words, wow your patrons, curators, administrators, and gallerists with speed, efficiency, and quality.
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