From the category archives:

Podcasts

Art Marketing Action + Podcast: Ask for Clarification

by Alyson Stanfield on February 8, 2010

Too often we flounder because we’re afraid of asking someone to clarify instructions for a grant proposal or exhibit submission. We’re afraid of the answer, so we’d rather guess. Or we’re lazy. Asking makes you look smart. Here are four benefits of asking for clarification. Here are four benefits of asking for clarification.

{ 5 comments }

Art Marketing Action + Podcast: Show off!

by Alyson Stanfield on February 1, 2010

Don’t wait for someone else to show off your achievements. We might eventually uncover the juicy stuff in your résumé, but don’t make us work that hard. Show us with images on your website, blog, and Facebook page. But don’t let any images compete with your artwork.

{ 9 comments }

If you are one of the artists wrestling with a commitment to your studio, I have a solution: Spend just 15 minutes a day checking in with your art. This is all you need to promise yourself at this point.

{ 23 comments }

Art Marketing Action + Podcast: Send It Snail Mail

by Alyson Stanfield on January 18, 2010

The Wall Street Journal recently ran an article on why businesses should continue using snail mail. But what do you send? Today’s post has five categories of items that you can share with your entire list or select individuals.

{ 7 comments }

Art Marketing Action + Podcast: Exceed Expectations

by Alyson Stanfield on January 11, 2010

Under-promise and over-deliver–this is a key business rule. It means that you should 1) never promise more than you can make good on and 2) surpass any expectations. In other words, wow your patrons, curators, administrators, and gallerists with speed, efficiency, and quality.

{ 4 comments }

Decide how you will show up in the New Year. Choose the decisions that resonate with you, write them down, and post them in a highly visible place. At the same time, understand your motives for the decisions. Why did you make these decisions? There must be reasons for your choices.

{ 5 comments }

Art Marketing Action + Podcast: Give a Gift from the Heart

by Alyson Stanfield on December 21, 2009

If you’re too caught up in trying to promote and sell your art, now is a great time to take a break. Invoke the spirit of the season. Slow down, open your heart, and think of others this week. Here are five ways to give the gift of generosity.

{ 2 comments }

Art Marketing Action + Podcast: Celebrate Your Accomplishments

by Alyson Stanfield on December 14, 2009

You’ve been going at it all year! “Do this, try that,” I advise. You do. You try. But then you look back at that task list and become discouraged. The tasks keep multiplying. Hold it! There will always be more to do. Take time to write down your accomplishments for the past year.

{ 17 comments }

Art Marketing Action + Podcast: Think Before You Tweet

by Alyson Stanfield on December 7, 2009

Is your tweet music to the ears of your Twitter followers? Or is it hitting a sour note–contributing to virtual noise pollution?
It’s easy to tweet about anything you’re doing at the moment, but I contend–regardless of what anyone else says–that we don’t have a lot of patience with tweets that are too personal. If you’re [...]

{ 21 comments }

Art Marketing Action & Podcast: Schedule a preview of your art

by Alyson Stanfield on November 30, 2009

Did you ever consider that inviting your fans into your (or someone else’s) home could be a reward in itself? It could be your way of saying Thank You for their support. Follow the example of artist Janice Mason Steeves. Instead of planning a sale, you could schedule a preview.

{ 7 comments }