Art Marketing Action Podcast: The Second Step to Getting an Assistant

Audio version of the post with the same name. If you want to grow a profitable art business, you can’t do everything yourself. The key to finding the perfect team to help you out is identifying which tasks could be managed by someone else. Hiring an assistant will bring you peace of mind that will allow you to focus on your art.

Art Marketing Action Podcast: Putting Your Art on Sale

Audio version of the post with the same name. Even high-end galleries offer discounts to valued collectors as well as to museums. Artists can have their own sales, too, with the right strategies in place.

Art Marketing Action Podcast: Meet New People (Before You Ask for Anything)

Audio version of the post with the same name. You must keep meeting new people–those who can help with your career and enrich your life. It’s easier than ever to meet people, but it requires effort.

Art Marketing Action Podcast: 5 Reasons to Title Your Art

Audio version of the post with the same name. Don’t neglect titling your art. Titles can help people find you, writers write about you, and help you distinguish among your works.

Art Marketing Action Podcast – Drive More Traffic to Your Website

Audio version of the newsletter. You can’t just build a website and wait for the traffic to pick up. You have to encourage visits consistently. Here are fifteen techniques to start the wheels churning.

Art Marketing Action Podcast – Remember to Persevere

Audio version of the newsletter. Remember to persevere. If you believe in what you do, invest in your future and persevere. I believe persistence is the number one reason most artists succeed.

Art Marketing Action Podcast – Get a Grip on Why People Buy Art

Audio version of the newsletter. Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. Likewise, the more you get your art out into the world, the more you’ll be able to direct your marketing message to the people who were meant to see it.

Art Marketing Action Podcast: Open Yourself to Possibility

Audio version of the newsletter. It’s important to learn to say No, but it’s equally important to say Yes and to be open to possibility. Saying “Yes, and . . .” immediately changes your outlook from negative to positive. It opens up your world.

Art Marketing Action Podcast: Get Back in the Studio and Make Art!

Audio version of the newsletter. Every week I give you an art marketing action to try or to tweak. What I don’t say in each issue is that your art must be your priority. I’m here to give you ideas for promoting and selling your art. It’s your job to put your art first—before the marketing.

Art Marketing Action Podcast: Getting Friends on Your Newsletter List

Audio version of the newsletter. Your friends are not open targets for bulk email messages. Ask them politely if they want to be included in your list and make it easy for them to subscribe. Remember to send them a sample of what they’ll be receiving and tell them how often they can expect to hear from you.