Self Promotions and Networking

28 Questions for When Your Art Isn’t Selling

by Alyson Stanfield on May 9, 2012

Have you noticed a downturn regarding your art sales? Use this checklist which reviews four areas to evaluate and help turn your sales around.

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Should Your Older Art Be Put Out to Pasture?

by Alyson Stanfield on May 7, 2012

Poor things. They’re barely three years old and they’re already considered past their prime. I’m not talking about the horses running the Triple Crown races this year. I’m talking about your art – where you should and shouldn’t show aging work.

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Guest blogger Ruth Soller recently enjoyed her first-ever sold-out show at the Panhandle Plains Invitational Western Art Show and Sale after participating for four years. She shares 5 tips for how she did it – building on her successes and observations each year.

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5 Face-to-Face Networking Essentials

by Alyson Stanfield on April 18, 2012

The value of face-to-face marketing is being drowned out by the cacophony of online marketing advice. Here are 5 face-to-face networking essentials to remember when attending events, openings, and conferences.

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Quadruple Your Email Subscribers

by Alyson Stanfield on April 16, 2012

After struggling for some time with a dearth of subscribers to her email list, Artist Conspiracy member Mary Gilkerson came across two of my old posts/podcasts that helped her turn the corner. See how she did it with a personal invitation

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4 Reasons to Cherish Unsubscribes

by Alyson Stanfield on March 21, 2012

Having people unsubscribe from your list may cause an initial moment of panic, but here are 4 reasons to cherish your unsubscribers and turn your initial negative feeling into a positive one.

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Caution: You Do Not Own the Art Review

by Alyson Stanfield on February 29, 2012

Wondering what the protocol is for reprinting an art review? You do not own a review of your art. Like your work, the words on that page or on your computer screen are copyrighted. Here are two options for the appropriate way to share a review of your work.

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You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH!

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Feel Better About the M Word

by Alyson Stanfield on November 30, 2011

Marketing. There’s something about that word that shakes us up. Marketing is something that direct-mailers and telemarketers do. They didn’t teach marketing in art school and you certainly won’t read about it in art history books or artist biographies.

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Give – and Claim – Credit

by Alyson Stanfield on October 19, 2011

In order to receive credit for your art, you must add credit lines wherever it is shown – online or in person. This means including your name and ©date with every image on your website, blog, Facebook, Flickr, . . .

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