for the Business of Being an Artist
From the category archives:
You can’t send one announcement for your art event and expect it to be effective. People typically have to see the same information multiple times—in multiple ways—before they will act on it. Mix up your delivery methods as described in this post, and you’ll be much more effective with your promotions.
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Marketing lessons are all around us if we pay attention. Guest blogger Michael Lynn Adams shares a personal experience with his hairdresser–one that taught him at least three lessons for his art career.
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Many artists in the beginning of their careers are stymied by the desire to play by the rules and get it all right. They don’t take action because they’re afraid of doing something wrong. On the other end of the spectrum are artists who have been in the business for a while. They can be so closely tied to the rules that they find it hard to adapt to new ways of doing things.
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You’ll have a hard time promoting your art until you are uber excited about it. You’ll whine, you’ll complain, and you’ll make excuses. Just don’t let me be within earshot of any of these time-wasting activities. They are unproductive and will suck the life out of you, your art, and everyone around you.
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Next time you get something in the mail from another artist or gallery, notice the writing that is on the front along with the image. See how the text helps you remember the name of the artist in relation to the work.
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The Wall Street Journal recently ran an article on why businesses should continue using snail mail. But what do you send? Today’s post has five categories of items that you can share with your entire list or select individuals.
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Purchase a copy of “I’d Rather Be in the Studio! The
Artist’s No-Excuse Guide to Self-Promotion” from me and you’ll receive 7 bonus gifts. If you already have a copy, you can buy a book for a friend and keep the bonus gifts yourself. I won’t tell a soul. http://idratherbeinthestudio.com/santa
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Are you assuming–perhaps incorrectly–that certain connections are separate from your art connections? Regardless of the type of work you did before diving into your art career, every contact you have made is valuable.
Include previous connections on your mailing list. As I share in this week’s podcast, it’s all about cultivating collectors!
Related
Art Marketing Action newsletter [...]
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There is such a focus on email that we tend to neglect the value of regular mail and the role it should play in marketing efforts for your business. Listen to the following reasons for including mailings in your marketing strategy . . . then go out and replenish the supply of stamps in your [...]
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