You must use all of the weapons in your marketing arsenal to get attention. Don’t trust one marketing method to deliver an important message. You need a combination – a 1, 2, 3 PUNCH!
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Self Promotions and Networking
Marketing. There’s something about that word that shakes us up. Marketing is something that direct-mailers and telemarketers do. They didn’t teach marketing in art school and you certainly won’t read about it in art history books or artist biographies.
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In order to receive credit for your art, you must add credit lines wherever it is shown – online or in person. This means including your name and ©date with every image on your website, blog, Facebook, Flickr, . . .
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Photographer E. Brady Robinson got to know arts leaders in the Washington, D.C. area by initiating a project to photograph their desks.
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The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes.
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Described as “speed dating for artists and retailers,” these Portland, Oregon events match up artists and people who can help them exhibit and sell their work. Would you do it?
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In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective.
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Last-minute marketing can be a benefit when promoting a sale, product or event, but only if you have put all of the right pieces into place first. When I don’t bother with the extra push, my enrollment is smaller, my sales are lower, and fewer people benefit from what I have to offer.
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Your contact list, where you store all of the people you know or would like to know, is your #1 asset. Be proactive in building your contact list. You can start with any one of these 5 steps.
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What does being social and likeable have to do with an artist’s success?
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