Self Promotions and Networking

Direct Traffic to 1-Stop Content Pages

by Alyson Stanfield on March 23, 2011

Direct traffic to pages on your site that lead to action. Here is a 3-step process for sending people to specific content on your website or blog.

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How to Find a Mastermind Partner

by Alyson Stanfield on March 7, 2011

I can’t say enough about the power of masterminding to build your art business and attain career goals. I encourage you to try it in whatever form is best for you. In this post, I give you some tips for finding a mastermind buddy.

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Does appearing at the opening of a show of over 100 paintings by the top watercolorists in the country and beyond justify the cost of travel, room & board, and other expense? What do you think?

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5-Minute Self-Promotion Tasks

by Alyson Stanfield on February 8, 2011

Imagine how productive you could be in just 5 minutes. Inspired by a recent book-marketing newsletter from John Kremer, I decided to come up with a list of what you can do in 5 minutes to promote your art.

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Stop! Don’t Send Your Email Message Before Reading This

by Alyson Stanfield on February 7, 2011

Is your email not getting the results you had hoped for? Maybe you’ve forgotten something very important. Never forget again with this quick checklist.

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Proactive Self-Promotion: Tweak an Art Critic

by Alyson Stanfield on January 18, 2011

Without identifying the parties involved, I’ll pass on some “gossip” relayed to me by a reliable source about one artist’s self-promotion feats. It involves 1 artist, 1 arts reviewer, and a gaggle of the artist’s supporters.

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Email Subject Lines: Winners or Snoozers?

by Alyson Stanfield on December 9, 2010

A sampling of email subject lines from my inbox over the past 3 weeks include the following without comment. I will tell you only that they are all from artists or galleries and most (if not all) of them I did not request. If you think one of these is yours, you might be right. But you might not be. A number of messages had the same or a very similar subject line.

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Give Away Your Art ???

by Alyson Stanfield on December 8, 2010

How can you increase sales by giving away your art for free? Follow David Castle’s example to learn one key aspect regarding how free art can lure people in the door and lead to sales.

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Old-fashioned Marketing (that Works!)

by Alyson Stanfield on November 10, 2010

Not embracing email, blogs, and social media? Not to worry! Artists can achieve amazing results with traditional marketing and networking.

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Art Marketing Action Podcast: Old-fashioned Marketing

by Alyson Stanfield on November 10, 2010

Audio version of the post with the same name. Not embracing email, blogs, and social media? Not to worry – artists can achieve amazing results with traditional marketing.

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