A few weeks ago I had a sale of my audio products. I didn’t discount the products themselves. Instead, I bundled them together and added bonuses. If you’re open to creative solutions for selling your art, consider having a bundle sale instead of a discount sale of your products. [...]
le going through the product-launch checklist for my new Pricing Your Art audio program, I thought it might be helpful to share the list with those of you who create products that you sell online: e-books, note cards, classes, and so forth. [...]
When seeking a specific action, be sure to create a landing page to direct people to on your site, which focuses on the product, service or program you wish to promote. [...]
Finding the “right audience” key to successful sales, but how do you go about doing that? [...]
The purpose of your email subject line is to get the recipient to open the email. It’s not a space-filler and should never be an afterthought. You can’t take subject lines for granted. [...]
Many of you already know about Internet scams, but I need to emphasize the importance of being vigilant and asking a lot of questions when someone expresses interest in your art through email. [...]
Guest blogger Gary Peters shares his idea for getting his art materials paid for up front while rewarding his special supporters. Includes a special report for Art Biz Blog readers. [...]
Every day there are new opportunities to show your art online, but how do you know which online galleries are legitimate? Appraise an online gallery by asking questions and assessing its components. Asking questions is not a sign of distrust, but a hallmark of a responsible professional.
More on This Topic
Art Marketing Action newsletter (a written version of this podcast)
Summer Blast Off! Get clear on priorities, establish boundaries, and gain courage in this 28-day class that begins June 3.
Put it in Writing
→Instructions for subscribing to the Art Marketing Action podcast on iTunes.
Podcast: Play in new window | Download
Send to Kindle
Things are changing in the art world. Are you going to yearn for the past or embrace the future?
Mentioned in this podcast
Vertical Response Emma Follow me on Twitter Friend me on Facebook Connect with me on LinkedIn
Prefer reading to listening? Check out the Art Marketing Action newsletter.
Subscribe to the Art Marketing Action podcast at iTunes. Instructions for subscribing to this podcast.
Send to Kindle