When seeking a specific action, be sure to create a landing page to direct people to on your site, which focuses on the product, service or program you wish to promote.
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for the Business of Being an Artist
When seeking a specific action, be sure to create a landing page to direct people to on your site, which focuses on the product, service or program you wish to promote.
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Finding the “right audience” key to successful sales, but how do you go about doing that?
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The purpose of your email subject line is to get the recipient to open the email. It’s not a space-filler and should never be an afterthought. You can’t take subject lines for granted.
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Many of you already know about Internet scams, but I need to emphasize the importance of being vigilant and asking a lot of questions when someone expresses interest in your art through email.
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Guest blogger Gary Peters shares his idea for getting his art materials paid for up front while rewarding his special supporters. Includes a special report for Art Biz Blog readers.
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Every day there are new opportunities to show your art online, but how do you know which online galleries are legitimate? Appraise an online gallery by asking questions and assessing its components. Asking questions is not a sign of distrust, but a hallmark of a responsible professional. More on This Topic Art Marketing Action newsletter [...]
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Things are changing in the art world. Are you going to yearn for the past or embrace the future? Mentioned in this podcast Vertical Response Emma Follow me on Twitter Friend me on Facebook Connect with me on LinkedIn Prefer reading to listening? Check out the Art Marketing Action newsletter. Subscribe to the Art [...]
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This is what I’m talking about! Don’t do what other artists are doing. Add a twist! Artist Brian Kliewer likes the “painting a day” phenomenon, but (and this is my take with my words) that’s getting kind of old. We like NEW ideas! Instead of just doing a painting a day, Brian is promoting 100 [...]
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