Selling Art Online

Stop Sending People to Your Home Page

by Alyson Stanfield on January 4, 2012

When seeking a specific action, be sure to create a landing page to direct people to on your site, which focuses on the product, service or program you wish to promote.

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The Right Audience – Where are they?

by Alyson Stanfield on August 29, 2011

Finding the “right audience” key to successful sales, but how do you go about doing that?

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Mastering Subject Lines in 49 Characters or Less

by Alyson Stanfield on March 2, 2011

The purpose of your email subject line is to get the recipient to open the email. It’s not a space-filler and should never be an afterthought. You can’t take subject lines for granted.

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Sure Signs of an Internet Scam and How to Stop It Cold

by Alyson Stanfield on November 22, 2010

Many of you already know about Internet scams, but I need to emphasize the importance of being vigilant and asking a lot of questions when someone expresses interest in your art through email.

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Guest blogger Gary Peters shares his idea for getting his art materials paid for up front while rewarding his special supporters. Includes a special report for Art Biz Blog readers.

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Podcast: Appraise an online gallery

by Alyson Stanfield on May 18, 2009

Every day there are new opportunities to show your art online, but how do you know which online galleries are legitimate? Appraise an online gallery by asking questions and assessing its components. Asking questions is not a sign of distrust, but a hallmark of a responsible professional. More on This Topic Art Marketing Action newsletter [...]

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Handling overseas art sales

by Alyson Stanfield on February 18, 2009

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Podcast: Expand your online marketing

by Alyson Stanfield on February 9, 2009

Things are changing in the art world. Are you going to yearn for the past or embrace the future?   Mentioned in this podcast Vertical Response Emma Follow me on Twitter Friend me on Facebook Connect with me on LinkedIn Prefer reading to listening? Check out the Art Marketing Action newsletter. Subscribe to the Art [...]

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100 days, 100 paintings, 100 dollars each

by Alyson Stanfield on December 3, 2008

This is what I’m talking about! Don’t do what other artists are doing. Add a twist! Artist Brian Kliewer likes the “painting a day” phenomenon, but (and this is my take with my words) that’s getting kind of old. We like NEW ideas! Instead of just doing a painting a day, Brian is promoting 100 [...]

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A lesson on using your email list

by Alyson Stanfield on October 31, 2008

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