A Mission for Each of Your Social Media Channels

©Sherri Woodard Coffey, The Zebra in My Head. Weft-faced ikat, hand-dyed wool on cotton warp, 27.75 x 48.25 inches. Used with permission.)

“I am setting up a social media plan, and I am a little confused about how to use external sites (like Facebook, Twitter, etc.) in addition to my blog. . . . I feel like any update that I could post on Facebook, I’d also like to post on my blog. In other words, how can I avoid duplicate content everywhere?” – Sarah Good question for evaluating your social media strategy. Let’s establish from the get-go that there’s nothing wrong with duplicate content. Odds are quite slim that the same people would see the same content in all places.

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Does the Nosedive in Facebook Reach Affect How You Market Your Art?

Graph showing Facebook Reach

Have you noticed? Facebook has dramatically reduced the number of people who are organically seeing the posts on your business page. The reach of your posts has probably gone down 50% or more since October of 2013. This means that even though someone has liked your page, they probably won’t see what you share unless you pony up and pay for promoted posts and ads.

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Bite-Sized Social Media Insights

Col Mitchell's Facebook Page

I am lucky to interview people who have plenty of knowledge to help artists grow their businesses. Coincidentally, the three most recent interviews I’ve conducted have been related to social media. While my clients might have focused on one part of the interviews, I had my own takeaways. Here are my big insights from each of these.

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5 Ways for Artists to Get More Pinterest Followers

Lorenze-pinterest

Guest blogger Beth Hayden says more and more artists are jumping into the world of Pinterest every day. If you’re one of them, and if you’re like the new pinners I know, you’ll inevitably start wondering, “How do I get more Pinterest followers?” Building a Pinterest following takes time, so you’ll need patience. These five suggestions should get you started.

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Cheat Sheet For Social Media Status Updates

Roopa Dudley shares a photo and quote from Frida Kahlo, one of her inspirations, on her Facebook page.

I’ve been fumbling around with social media updates lately. What can I share with followers to keep it fresh? What can I share that will be re-posted by others? I created my list, and then I decided to create one for you. I had Facebook in mind, but you can use it with your favorite social media site.

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Premature Social Networking

Robert Irvine - Restaurant: Impossible on Food Network

Have you ever watched Restaurant Impossible on the Food Network? This TV show with a muscled drill sergeant as its star teaches some of the best business lessons on TV while trying to revitalize failing restaurants. It’s no wonder the restaurants are in trouble when they haven’t figured out food costs, don’t know what their projected earnings are, and lack leadership.

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Coordinating Your Marketing Efforts

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!

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Don’t Pin It and Forget It – Promote Your Pinterest Boards

Few will argue that Pinterest provides incredible exposure for visual brands; except maybe artists. Once you move beyond the copyright violation argument artists wage against the Internet, Pinterest still remains a fabulous option for creatives who want other people to see their art.

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How to Engage More Fans on Facebook

Facebook expert Mari Smith shared her 10 tips for engaging fans on Facebook. I give you the highlights along with a couple of addition insights that might help you crack the Facebook feed code.

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5 Actions to Rock Your Facebook Page

Here are four things you can do to distinguish your business page on Facebook from your personal profile. These actions (especially #4) should give your art business a boost in visibility on Facebook.

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