22 Social Media Updates About Your Show That Won’t Bore Your Followers

22 Social Media Updates That Won't Bore Your Followers | Art Biz Coach

You’re having an exhibition of your art. Congratulations!

The promotional postcards are designed and ready to be sent. Check! You’ve planned a couple of emails to your list. Check!

Now … what can you share with your friends, fans, and followers that is more interesting than “Come see my show!” but relates the message that they’re really going to miss out if they’re not there?

How do you tweet, post, shoot, and pin your exhibition without boring your followers and yourself?

11 Artist Videos to Whet Your Appetite

11-artist-videos

Your photos aren’t reaching as far as they used to on Facebook.

A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links and plain status updates (sans links/photos) get more organic reach than photos.

What is working? Video! On average, videos are seen by 135% more people than photos.

And it’s not just on Facebook. Engaging videos can be a boon for your marketing regardless of where you post them.

So let’s look at some artists who have done a pretty good job with their videos. Some of these are self-produced and others are more professional, but you should be able to pick up a few tips from all of them.

Dionne Swift: Establishing a Rhythm

This professionally-produced video shows Dionne drawing inspiration from a beautiful

Revitalize Old Content On Your Blog

revitalize old content on your blog | Art Biz Coach

This blog is more than ten years old. Blogs were different in 2004 before social media took off.

In the early years, I posted a lot of little snippets before Facebook and Twitter were the place for these. That means there’s a lot of crap on my blog. (I won’t link to it here because it’s going away, as you’ll see.)

If you’ve had a blog for a while, you might be faced with the same dilemma: What to do about old posts that have outlived their usefulness?

I started looking for posts that would either 1) embarrass me if someone landed on them or 2) lead readers astray with dead links or outdated information.

You can follow my revitalization process if you think it might serve you.

First, Review Google Analytics

What are your high-performing posts? While you

How to Use Facebook Interest Lists for Your Art Business

Facebook sidebar

Doesn’t it just get your goat that Facebook is keeping your business page posts from your fans?

Doesn’t it drive you batty that you don’t see posts from your favorite businesses in your feed anymore?

The reason for both of these is that Facebook thinks businesses should pay for exposure. I get that: Facebook is trying to run a business. I’ve ponied up more than a few bucks myself to the big blue F.

At the same time Facebook is keeping my business posts out of my followers’ feeds, they are making it hard for me to follow the businesses I love.

Facebook is also making it more difficult for you to become a presence on the pages of artists, galleries, and art organizations.

There is a way to hack this: create interest lists.

Interest lists will help you stay

A Mission for Each of Your Social Media Channels

©Sherri Woodard Coffey, The Zebra in My Head. Weft-faced ikat, hand-dyed wool on cotton warp, 27.75 x 48.25 inches. Used with permission.)

“I am setting up a social media plan, and I am a little confused about how to use external sites (like Facebook, Twitter, etc.) in addition to my blog. . . . I feel like any update that I could post on Facebook, I’d also like to post on my blog. In other words, how can I avoid duplicate content everywhere?” – Sarah Good question for evaluating your social media strategy. Let’s establish from the get-go that there’s nothing wrong with duplicate content. Odds are quite slim that the same people would see the same content in all places.

Does the Nosedive in Facebook Reach Affect How You Market Your Art?

Graph showing Facebook Reach

Have you noticed? Facebook has dramatically reduced the number of people who are organically seeing the posts on your business page. The reach of your posts has probably gone down 50% or more since October of 2013. This means that even though someone has liked your page, they probably won’t see what you share unless you pony up and pay for promoted posts and ads.

Bite-Sized Social Media Insights

Col Mitchell's Facebook Page

I am lucky to interview people who have plenty of knowledge to help artists grow their businesses. Coincidentally, the three most recent interviews I’ve conducted have been related to social media. While my clients might have focused on one part of the interviews, I had my own takeaways. Here are my big insights from each of these.

5 Ways for Artists to Get More Pinterest Followers

Lorenze-pinterest

Guest blogger Beth Hayden says more and more artists are jumping into the world of Pinterest every day. If you’re one of them, and if you’re like the new pinners I know, you’ll inevitably start wondering, “How do I get more Pinterest followers?” Building a Pinterest following takes time, so you’ll need patience. These five suggestions should get you started.

Cheat Sheet For Social Media Status Updates

Roopa Dudley shares a photo and quote from Frida Kahlo, one of her inspirations, on her Facebook page.

I’ve been fumbling around with social media updates lately. What can I share with followers to keep it fresh? What can I share that will be re-posted by others? I created my list, and then I decided to create one for you. I had Facebook in mind, but you can use it with your favorite social media site.

Premature Social Networking

Robert Irvine - Restaurant: Impossible on Food Network

Have you ever watched Restaurant Impossible on the Food Network? This TV show with a muscled drill sergeant as its star teaches some of the best business lessons on TV while trying to revitalize failing restaurants. It’s no wonder the restaurants are in trouble when they haven’t figured out food costs, don’t know what their projected earnings are, and lack leadership.