How Do You Use Video? (Curious Monday)

Debra Disman Mural

Loyal reader Debra Disman says that she would love to see how artists are using video.

Please tell us!

What is the focus/subject of your videos?

How long are they?

Where do you post them?

What kind of results do they bring you?

Do you have help or do you do it yourself?

What have you learned about the process?

Feel free to add a link to your video.

Don’t do video? Share your favorites in a comment.

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Do You Reveal Your Politics? (Curious Monday)

Roseate Spoonbills painting by Allison Richter

Things are heating up in the presidential race and online.

And it’s getting nasty. One client asked me how I deal with reading about it all in my Facebook feed and I said, I don’t. I really don’t read my feed much. It’s too upsetting. I can connect with my students and clients through our private groups, where the energy is much more positive.

What’s right for you?

Do you take a stand publicly for your political opinions? (You don’t have to tell us what they are.)

Where do you draw the line?

Do you find yourself getting trapped in political conversations on social media?

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Test Your Social Media Effort


As I said in last week’s post: In marketing your art, there are no absolutes. Everything is a test.

That was about testing your email marketing results.

This week I want to look at testing your social media results, and the same principle applies: Everything is a test.

4 For-Sure Facts

I’m absolutely certain about these 4 things when it comes to testing social media:

1. The payoff for investing your effort into social media will be greater if you focus on your foundation (website, blog, email list) first.

Without this foundation in place, social media isn’t as useful. You need to have a place to send people – an online portfolio to show off your art and/or your expertise if you’re a teacher.

2. You can share a post similar to someone else’s and get radically different results.

This is why we read that the best time to post to your Facebook business page is at 11:30 am in one place and 6:30 am in another. You have a unique list of followers and have to see for yourself.

3. Your level of enthusiasm will show in what you post.

The greater your

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Why You Need an Editorial Calendar (and How To Make One)

©Kristen Watson, Digital Immigrant. Used with permission.

An editorial calendar is a roadmap for your marketing content.

An editorial calendar buys you peace of mind because you don’t have to scramble for what to say or share. Ideas are stored and worked on over time rather than in a panic at the last minute.

Wouldn’t it feel great to have ideas lined up for your newsletter or blog for the next six months?

Another big reason to use an editorial calendar is that it helps you remember the important things you want to say. You know … those things you forget about until immediately after you’ve clicked the Send button?

For example, let’s say you are teaching a workshop six months from now. You would add promotional content to your editorial calendar for the month or two prior to your workshop, and perhaps even before that time if you had an early registration period.

Those are placeholders for the future. When that time comes, you just

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5 Recommendations for Online Success

Marcie Scudder's On This Very Day photograph

It used to be that the only way artists knew to promote their art was to send 35-millimeter slide packets to a gallery. That was about $30 worth of slides with first-class postage and a return envelope with the same amount of postage.

It was expensive, and the packets often disappeared into the ether. Lots of money down the drain, and artists complained.

Now you can instantly promote your art through any number of online portals – for FREE!

Artists continue to complain because now there are too many options. You could spend all of your time online promoting your art instead of making it. Bad idea.

You’re an artist, and artists make art. Without the art, you have nothing to promote and no way to earn income from your art.

Instead of wasting a lot of time online, learn to spend your time wisely so that your efforts are rewarded and not squandered. Dedicate your online time to creating the most valuable content you can possibly share with your admirers.

Quality over quantity.

Here are 5 recommendations for content creation success, which lead to online success.

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Mean People: When Your Soul Has Been Swiped by the Grinch

Lorelei Land Caricature

A hateful email hits your inbox.

A surly comment is left on your blog.

A nasty response is added to one of your Facebook posts.

How Do You Respond to Mean People?

I have plenty of experience with this and confess that I’ve used all of the following suggestions (except perhaps #2) at one point or another.

Your response to malicious words will depend on the level of wickedness.

If there is any question of intent in the language, make sure you’re not misreading their words. It’s easy to misunderstand email, so ask for clarification if there is any doubt.

Try this -> “Hey, Rex, I’m not sure if I’m reading this correctly, so please help. Did you mean to imply that … ?”

Armed with your answer, you can move on to any of these responses.

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Stop Wasting Time on Social Media


Are you wasting time on social media sites?

I’m not implying that you shouldn’t be on those sites. I’m just wondering if you’re using them to their potential.

It’s not that you need to be posting and sharing more. It’s that you should make sure your ROI (return on investment) is worth it for you. In other words, you should invest in quality, not quantity.

If you don’t, you might be wasting time.

Mindful sharing will bring you more friends, more shares, and more likes, which results in more people to buy your art or to offer you opportunities.

Here are some tips to help ensure that you’re spending time wisely online.

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22 Social Media Updates About Your Show That Won’t Bore Your Followers

22 Social Media Updates That Won't Bore Your Followers | Art Biz Coach

You’re having an exhibition of your art. Congratulations!

The promotional postcards are designed and ready to be sent. Check! You’ve planned a couple of emails to your list. Check!

Now … what can you share with your friends, fans, and followers that is more interesting than “Come see my show!” but relates the message that they’re really going to miss out if they’re not there?

How do you tweet, post, shoot, and pin your exhibition without boring your followers and yourself?

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11 Artist Videos to Whet Your Appetite


Your photos aren’t reaching as far as they used to on Facebook.

A number of marketing experts have recently pointed out that photos are the least likely to reach their audience on Facebook. Even links and plain status updates (sans links/photos) get more organic reach than photos.

What is working? Video! On average, videos are seen by 135% more people than photos.

And it’s not just on Facebook. Engaging videos can be a boon for your marketing regardless of where you post them.

So let’s look at some artists who have done a pretty good job with their videos. Some of these are self-produced and others are more professional, but you should be able to pick up a few tips from all of them.

Dionne Swift: Establishing a Rhythm

This professionally-produced video shows Dionne drawing inspiration from a beautiful

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Revitalize Old Content On Your Blog

revitalize old content on your blog | Art Biz Coach

This blog is more than ten years old. Blogs were different in 2004 before social media took off.

In the early years, I posted a lot of little snippets before Facebook and Twitter were the place for these. That means there’s a lot of crap on my blog. (I won’t link to it here because it’s going away, as you’ll see.)

If you’ve had a blog for a while, you might be faced with the same dilemma: What to do about old posts that have outlived their usefulness?

I started looking for posts that would either 1) embarrass me if someone landed on them or 2) lead readers astray with dead links or outdated information.

You can follow my revitalization process if you think it might serve you.

First, Review Google Analytics

What are your high-performing posts? While you

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