Just as guest blogger Beth Hayden and I were going to press with the Pinterest post on Monday, the s**t hit the fan. This blogger and that blogger have been raising legitimate concerns about Pinterest’s Terms of Service and copyright infringement. There is enough worry out there that I felt it necessary to follow up on this topic. [...]
Pinterest is a great way to showcase your best work to a targeted audience of artists, galleries, and potential customers. Here are some suggestions for artists who want to harness the power of Pinterest. [...]
Understanding the mission for various online marketing platforms makes it easier to prioritize your efforts in communicating to your target audience. [...]
Finding it hard to maintain your social media accounts? Here is a list of 5-minute tasks to squeeze into your schedule so you can get in, get off, and then get back to the studio. [...]
Use a photo of you for your personal profile on Facebook and an image of your art for your business page. Yes, it’s nice to see artists’ faces (I agree! I like to see faces, too), but are you promoting your face or your art? [...]
Twitter seems like an instant platform, but it actually gives introverts a little time to respond and still be part of a conversation. [...]
Philadelphia’s Rosenfeld Gallery is providing videos for their artists who exhibit there. This is a fantastic service for the artists and a smart use of video by the gallery. [...]
It’s not very easy to find out little secrets about how things work on Facebook and Twitter. Here are a few things I’ve learned that have made me feel more confident in my presence on those sites. [...]
It’s not just you. Everyone is overwhelmed by all of the options for online marketing. In today’s Art Marketing Action newsletter, I provide PEARLS of social media wisdom. Here’s a sneak peek. [...]
Does your Facebook presence show your friends and fans that you’re going places with your art? Here are 4 quick things you can use to improve your professional presence on Facebook. [...]
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