How to Prioritize Your Online Marketing

Carolin Peters coordinates her website, blog, and Facebook account.

Understanding the mission for various online marketing platforms makes it easier to prioritize your efforts in communicating to your target audience.

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5-Minute Social Media Tasks for the Week

©2010 Don Sullivan, Loretta Waits for Taxi. Pen and ink.

Finding it hard to maintain your social media accounts? Here is a list of 5-minute tasks to squeeze into your schedule so you can get in, get off, and then get back to the studio.

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Why Your Art is the Profile Picture for Your Facebook Page

Art by Angelique on Facebook

Use a photo of you for your personal profile on Facebook and an image of your art for your business page. Yes, it’s nice to see artists’ faces (I agree! I like to see faces, too), but are you promoting your face or your art?

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Is Twitter a Perfect Platform for Introverts?

Twitter seems like an instant platform, but it actually gives introverts a little time to respond and still be part of a conversation.

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Compelling Video of Your Art

Philadelphia’s Rosenfeld Gallery is providing videos for their artists who exhibit there. This is a fantastic service for the artists and a smart use of video by the gallery.

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Look Like a Whiz on Facebook & Twitter

Art Biz Coach on Facebook

It’s not very easy to find out little secrets about how things work on Facebook and Twitter.

Here are a few things I’ve learned that have made me feel more confident in my presence on those sites.

Twitter The photo strip on the top of your Facebook page and profile consists of images that are 97 pixels wide and 68 pixels high. Manual posts outrank automated posts. Twitter Create a custom Twitter background to show off your art on your profile page. Your design in the left column of your Twitter background should be about 200 pixels wide. When your tweet begins with an @Name, it is seen only in the streams of people who are following both you and the @Name. This is an abbreviated version of the Art Marketing Action newsletter. Get the rest of the scoop

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PEARLS of Social Media Wisdom

Angela Piehl

It’s not just you. Everyone is overwhelmed by all of the options for online marketing.

In today’s Art Marketing Action newsletter, I provide PEARLS of social media wisdom. Here’s a sneak peek.

©2008 Angela Piehl, Pearls Kiss. Oil on birch panel, 36 x 48 inches.

Pick a Platform Engage Acknowledge Respond Listen Share and Sell

What pearls of wisdom do you have to share about using social media for your art career?

Subscribe to the Art Biz Insider for in-depth articles.

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Fine-Tune Your Artist Presence on Facebook

Frances Vettergreen - Facebook

For quite some time, I have been publishing my weekly newsletter on this blog in addition to sending it via email. This will no longer be the case. Only those who subscribe to the Art Marketing Action newsletter will receive it beginning September 7. Below is the next-to-last issue that will be posted here.

Don’t miss the newsletter. Subscribe now.

Does your Facebook presence show your friends and fans that you’re going places with your art?

Here are 4 quick things you can use to improve your professional presence on Facebook.

1. Connect Your Biz Page to Your Profile

You want your friends to become fans, right? Make it easy on them! Lisa Call outlines how to show everyone you have your own art business in this article.

2. Add a Welcome Page

What do first-time visitors see

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How To Set Up a Custom Welcome Page for Your Facebook Page

Nithya Swaminathan

There are at least 5 reasons to add a custom welcome to your Facebook page. Follow these steps and you’ll have one up and running in about 30 minutes.

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Complete your Google Profile

Google+

Unless you’ve been hiding under a virtual rock, you’ve been hearing a lot about Google+ (a.k.a. G+) over the past couple of weeks. You’ve also been seeing more +1 buttons popping up on your favorite sites, like at the bottom of posts here on the Art Biz Blog.

The Google +1 button is Google’s answer to the “Like” button. As they say on their site, clicking on the +1 button is like saying “this is pretty cool.”

The initial buzz on G+ is good. This means that more and more people will be using it, which means that you should have a presence.

Even if you decide to hold off on digging into G+, you can still complete your Google profile. If you have a free profile on Google, it will be among the top results in a search

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