It’s a waste of time – yours and your recipients’ – to send an email or tweet that only says you have a new blog post or have updated your website.
Use more enticing language in your newsletter, email blast, Facebook update, or tweet to encourage blog visits and more meaningful connections.
Below are examples of how I might announce selected real-life blog posts.
If your blog post solves a problem, emphasize that you have a solution >>>
How to add your Facebook page to your personal profile: http://www.makebigart.com/2011/01/work-for-yourself (Lisa Call)
Your missive will also be successful if you pique the curiosity of the recipients >>>
Get a sneak peak of what I’ll be wearing to the Art of the State: http://hammermarks.wordpress.com/2011/06/06/in-process-new-agate-piece-to-match-my-dress (Wendy Edsall-Kerwin)