Are you spamming people?

Spam isn’t just sending bulk email to those who haven’t requested it. Spam is also rampant on blogs, Facebook, and Twitter. Make sure you’re not spamming people!

Drive More Traffic to Your Site

Ann Brauer, Out of the Earth. Art quilt.

It’s a waste of time – yours and your recipients’ – to send an email or tweet that only says you have a new blog post or have updated your website.

Use more enticing language in your newsletter, email blast, Facebook update, or tweet to encourage blog visits and more meaningful connections.

Below are examples of how I might announce selected real-life blog posts.

Ann Brauer, Out of the Earth. Art quilt, 99 x 99 inches. ©The Artist

If your blog post solves a problem, emphasize that you have a solution >>>

How to add your Facebook page to your personal profile: http://www.makebigart.com/2011/01/work-for-yourself (Lisa Call)

Your missive will also be successful if you pique the curiosity of the recipients >>>

Get a sneak peak of what I’ll be wearing to the Art of the State: http://hammermarks.wordpress.com/2011/06/06/in-process-new-agate-piece-to-match-my-dress (Wendy Edsall-Kerwin)

Must

How to Organize Photos of Your Art on Facebook

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It’s much easier to promote your Facebook pages when your art is well organized in photo albums. Create photo albums on your page that make sense and that have only related images within them. Organize them as you would on a website.

Create a Fan Page (Business Page) on Facebook: Updated

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I’m keeping my promise to artists I met on my book tour and at my workshop last week that I would post updated instructions for creating a business page on Facebook.

High-Quality Connections on Twitter

Twitter Who To Follow

Twitter has some cool features that will help you find the best tweeps to follow. Following people in your target audience should lead to high-quality connections over time.

I’m a devotee of TweetDeck for reading and sending tweets – so much so that I’ve neglected taking advantage of the interface Twitter installed last fall. Here are some Twitter features I recently explored more in depth and will be using more often.

Review Who to Follow Suggestions

One of the things I like most on the Twitter interface is the Who to Follow suggestions on the Home page. These can be promotions like this top suggestion to follow Vegas vacation tweets that aren’t up my alley.

More often, they’re spot on and include Twitter users that tweet about art. These are my kind of tweeps.

Just click on names to see

Give Your Twitter Bio a Boost

Your bio on Twitter is key to attracting high-quality followers. Does yours need a boost?In your Twitter bio, tell us about your interests so that we want to follow you. Intrigue us. Make us want to know more. Make us laugh. Here are some of my favorite artist bios on Twitter.

How (and Why) to Tag People on Facebook

Lois Primeau post with tag on Facebook

Tagging people on Facebook, when done with a generous spirit, can make you fast friends.

Why tag people on Facebook? To be nice, of course! To reach out. You might want to:

Promote their upcoming exhibits Talk about what a nice job they did teaching a workshop Brag about their art Gush about how much you enjoy their book

The best place to mention people (“tag” them) on Facebook is on your business page because it is public. Anyone can see it or link to it.

Be sure to point your tags to other business pages rather than personal profiles. Again, this is so that anyone seeing it on your business page can then go to a public page to see more. This isn’t possible if you tag a personal profile and the content is protected – as it

Social Media Is Only a Tool

Janis Kirstein, Snow Day. Mixed media on paper.

Are you relying too much on Facebook?

I have heard of many artists abandoning their blogs in favor of Facebook.

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Janis Kirstein, Snow Day. Mixed media on paper, 14 x 10 inches. ©The Artist

Facebook should be only one of your marketing tools. You can’t throw all of your faith behind a site you don’t control. It’s like putting your career – everything you’ve worked so hard for – in the hands of a single gallery.

You Can’t Control Facebook

Facebook changes the rules of the game constantly, and often without warning.

Recently, Facebook decided that it knows better than you whose feeds you want to read on your home page on Facebook. It changed the default feed to “Friends and pages you interact with most.”

When we add an update to our profile or fan page,

Blog Comments on Facebook

Don’t worry because people comment on your posts on your Facebook page instead of your blog. Be grateful for their presence.

Proof that Twitter Can Help Your Art Career

An artist lands features for two of her friends in a prestigious art magazine and a solo exhibit for herself–all within a couple of weeks of joining Twitter.