Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action.
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Writing the Artist Statement and Communication
You not only need ideas for your art, but also for content in newsletters, blog posts, and social media updates. It’s an ongoing process to refine content in order to be heard above the noise.
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Aside from your contact list, your artist statement is your most useful marketing tool. You will use language from your statement for wall labels, brochure text, website text, informal presentations, conversations and more.
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The benefit of educating people how to view your art not only empowers people with a new skill and appreciation for art, but also leads to more fans. Teach people how to look at your art.
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Think of your email as another art form. You’re reaching out and trying to build connections with every email. Create an engaging composition as you would with your art
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Guest blogger Kim Bruce shares the story of how she was included in an exhibition proposal by someone who found her through a Google search.
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If you talk about your art to groups, I suggest adding a silent run-through of your images the next time you open a talk.
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Keep a library of words in a database or notebook. What words can you count on?
What words do you need to have at the ready for your next brochure, artist statement, or wall label?
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Your self-promotion efforts get much easier once you have the right words to define your art. Here are 16 ways that you can use those hard-fought-for words from your artist statement.
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Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric. Talk to one person when you write.
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