When someone purchases your artwork, they are obtaining a piece of your creativity, a connection to your talent and vision. By interacting with your audience, you share your creative spirit and set up a memorable connection.
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Writing the Artist Statement and Communication
After making my case that more arts writers/reviewers are needed, I wanted to offer five tips on how to write about other artists’ exhibits.
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Consider becoming an arts writer/reviewer of other artists’ work. Writers are needed in the art ecosystem as critics and reviewers shape taste and are the gatekeepers that decide what is worthy of attention. Most importantly, the more you write about any art, the better you will become at writing about your own art.
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Every piece of original art has tremendous energy. It vibrates with the colors and intentions you created. Share this with your audience and you are not only creating an object they can see, but one they can experience.
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Artists must nurture excellent communication skills, be approachable, and learn how to handle the opportunities that arise for obtaining gallery representation and selling to buyers. I called on Scott Ginsberg of “Hello My Name is Scott” fame to talk with me about how we can do a better job of this.
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On a visit to Virginia Folkestad’s studio, I was taken with the way she documented her career in a visual timeline. I encourage you to do something similar. It will help helps= you visualize your progress and understand how objects and ideas are connected over time.
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Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action.
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You not only need ideas for your art, but also for content in newsletters, blog posts, and social media updates. It’s an ongoing process to refine content in order to be heard above the noise.
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Aside from your contact list, your artist statement is your most useful marketing tool. You will use language from your statement for wall labels, brochure text, website text, informal presentations, conversations and more.
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The benefit of educating people how to view your art not only empowers people with a new skill and appreciation for art, but also leads to more fans. Teach people how to look at your art.
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