From the category archives:

Writing the Artist Statement and Communication

LIVE HUMAN BEINGS

by Alyson Stanfield on August 9, 2010

The purpose of your subject line is to get people to open your email message. If you’re stuck on the same old, lame old subject lines, try to be a little more creative. It’s possible to be interesting without falling back on cute.

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Brag Better About Your Art, About You

by Alyson Stanfield on August 2, 2010

Peggy Klaus, author of Brag! How to Toot Your Own Horn Without Blowing It, says brag is not a four-letter word: “Remaining quiet about your successes only leads to being underappreciated and overlooked.” Brag better about your art by spending time reviewing your accomplishments.

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Audio version of the post with the same name. Peggy Klaus, author of Brag! How to Toot Your Own Horn Without Blowing It, says brag is not a four-letter word: “Remaining quiet about your successes only leads to being underappreciated and overlooked.” Brag better about your art by spending time reviewing your accomplishments.

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Are you ready to face the judges?

by Alyson Stanfield on June 15, 2010

Curators, gallerists, and critics will ask hard questions. They expect answers, so you need to be prepared to respond. If you want to play with the big girls and boys, you have to be able to articulate what your art is about.

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Thinking about winging a presentation? Think again

by Guest Blogger on May 14, 2010

Workshop presentation isn’t rocket science. As long as you act professionally and take a little time to prepare you can easily add workshops and lectures to your art career repertoire. Photographer (and workshop designer) Jacqueline Webster shares her experiences in this guest blog post for Art Biz Blog.

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How to Write an Art Review

by Alyson Stanfield on April 16, 2010

Writing art reviews is a great way to meet people and build your credentials. It also provides good practice for honing your eye. You can’t help learning when you look closely and critically at lots of art. Here are some tips on writing about art exhibits in galleries, art centers, and museums.

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Different factors must be considered when you are confronted with questions in a face-to-face conversation rather than receiving them in an email. It’s a lot harder to duck out of a dialogue in your artist booth or at an opening! And you probably don’t want to.

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Art Marketing Action: Post Your Statement Strategically

by Alyson Stanfield on November 16, 2009

I’m not crazy about artist statement links in the main navigation menu of a website because most people have no idea what a statement is or why they would want to click on a link titled “Statement.” The best place for your statement is next to the artwork that it relates to.

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The Oreo approach to criticism

by Alyson Stanfield on November 11, 2009

As you know, the Oreo® is a cookie with two chocolate wafers on the outside and light, creamy filling on the inside. When you’re critiquing someone’s art or marketing materials, think of the chocolate wafers (the parts that hold the whole together) as praise. The fluffy stuff in the center is where you can offer room for improvement.

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Art Marketing Action: Hone Your Artist Statement

by Alyson Stanfield on November 9, 2009

Your artist statement should be organic. Allow it to grow and change. You wouldn’t allow your artwork to stagnate, would you? Likewise, using old words to describe new ideas doesn’t make sense. Get that statement out and start honing it.

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