Tongue tied? Return to Pictures to Tell Your Story

Virginia Folkestad Art Studio

On a visit to Virginia Folkestad’s studio, I was taken with the way she documented her career in a visual timeline. I encourage you to do something similar. It will help helps= you visualize your progress and understand how objects and ideas are connected over time. [...]

Distinguish Great from Good Content

Audrey Phillips, Ray of Hope.

Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action. [...]

Being Heard Above the Noise

Dawn Brose-Jerome, One Step at a Time. Watercolor on paper.

You not only need ideas for your art, but also for content in newsletters, blog posts, and social media updates. It’s an ongoing process to refine content in order to be heard above the noise. [...]

Rework Your Artist Statement with 3 Answers

David Bender sculpture

Aside from your contact list, your artist statement is your most useful marketing tool. You will use language from your statement for wall labels, brochure text, website text, informal presentations, conversations and more. [...]

The Secret to Attracting More Fans for Your Art

The benefit of educating people how to view your art not only empowers people with a new skill and appreciation for art, but also leads to more fans. Teach people how to look at your art. [...]

Repeated, Yet Fresh: Vary Your Marketing Angle

Marcia Yudkin

Guest blogger Marcia Yudkin says: When you have a new product or an upcoming event, you can’t tell your list about it just once. Vary your angle. Lead into it differently each time. Use this checklist to pitch repeatedly without boring or annoying your email recipients. [...]

10 Dumb Bulk Email Blunders

Think of your email as another art form. You’re reaching out and trying to build connections with every email. Create an engaging composition as you would with your art [...]

Pins and Needles: Proof that Words Can Help You Be Found Online

Guest blogger Kim Bruce shares the story of how she was included in an exhibition proposal by someone who found her through a Google search. [...]

Beginning a Slide Presentation of Your Art

If you talk about your art to groups, I suggest adding a silent run-through of your images the next time you open a talk. [...]

A Thesaurus for Your Art

Keep a library of words in a database or notebook. What words can you count on? What words do you need to have at the ready for your next brochure, artist statement, or wall label? [...]