Consider becoming an arts writer/reviewer of other artists’ work. Writers are needed in the art ecosystem as critics and reviewers shape taste and are the gatekeepers that decide what is worthy of attention. Most importantly, the more you write about any art, the better you will become at writing about your own art.
Every piece of original art has tremendous energy. It vibrates with the colors and intentions you created. Share this with your audience and you are not only creating an object they can see, but one they can experience.
Artists must nurture excellent communication skills, be approachable, and learn how to handle the opportunities that arise for obtaining gallery representation and selling to buyers. I called on Scott Ginsberg of “Hello My Name is Scott” fame to talk with me about how we can do a better job of this.
On a visit to Virginia Folkestad’s studio, I was taken with the way she documented her career in a visual timeline. I encourage you to do something similar. It will help helps= you visualize your progress and understand how objects and ideas are connected over time.
Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action.
These four components distinguish great from good content.
Audrey Phillips, Ray of Hope, 82 x 50 inches.
Subject Line or Title
The title you select for your blog post or subject line is critical. It will either entice people to open and read further or it will encourage a quick delete.
Being an artist, you understand that art is a form of visual communication. Images are engaging and should be used frequently to illustrate your content.
Links in Blog Posts
When you discuss a good resource or talk about an experience, link, link, link!
Call to Action
What do you want readers to do as a result of reading your article? Sign up? Attend?
You not only need ideas for your art, but also for content in newsletters, blog posts, and social media updates.
Artists trying to connect with others online are also content-generators.
Dawn Brose-Jerome, One Step at a Time. Watercolor on paper, 22.5 x 30 inches. ©The Artist
How do you come up with something to say that is worthy of being heard above the noise?
Step 1 The first step to generating ideas is to identify your audience.
Step 2 Identify your purpose for connecting through these platforms.
Step 3 Listen to your ideal audience.
Step 4 Finally, mind map your content on paper.
How do you generate content ideas in order to be heard above the noise?
This is an excerpt from the Art Biz Insider newsletter. Subscribe here for in-depth articles. Send to
Aside from your contact list, your artist statement is your most useful marketing tool.
You will use language from your statement for wall labels, brochure text, website text, informal presentations, conversations and more.
The process of writing your statement – and it is a process – will help you gain clarity about your art. You should continually review and hone the language you use to talk or write about your art.
©2010 David Bender, The Good, The Bad, and The Ugly. Stainless steel, hardware, cast beeswax, cast paper, cherry, 48 x 80 x 2 inches (as a triptych).
Answering three basic questions will get you on track for a stronger artist statement.
1. What do you want people to see in your work?
2. What is a distinguishing characteristic of your art?
3. Based on your conversations, what do
Everyone knows that the #1 way to attract fans for your art is to make amazing work. That’s no secret.
But I’m going to let you in on a hush-hush marketing strategy that will draw even more people into your circle: education.
Before you doze off at the word “education,” consider why you should heed my advice.
(Video has dated material about a past workshop.)
Most of the population was raised without an art education. If they were a student of the 1960s or 1970s, as I was, they probably had to make clay ashtrays or embellish turkeys from an outline drawing of their hands.
But that’s about the extent of it. Most adults haven’t been trained how to look at and appreciate art.
To these people, art can be stuffy, elitist, and inaccessible. Here’s where you step in.
Guest blogger Marcia Yudkin says: When you have a new product or an upcoming event, you can’t tell your list about it just once. Vary your angle. Lead into it differently each time. Use this checklist to pitch repeatedly without boring or annoying your email recipients.
Think of your email as another art form. You’re reaching out and trying to build connections with every email. Create an engaging composition as you would with your art