Why You Need to Write About Art

Consider becoming an arts writer/reviewer of other artists’ work. Writers are needed in the art ecosystem as critics and reviewers shape taste and are the gatekeepers that decide what is worthy of attention. Most importantly, the more you write about any art, the better you will become at writing about your own art.

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3 Things Artists Can Do to Connect with More Art Buyers

Whitney Ferré

Every piece of original art has tremendous energy. It vibrates with the colors and intentions you created. Share this with your audience and you are not only creating an object they can see, but one they can experience.

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Secrets for Becoming More Approachable: Audio Interview

Scott Ginsberg

Artists must nurture excellent communication skills, be approachable, and learn how to handle the opportunities that arise for obtaining gallery representation and selling to buyers. I called on Scott Ginsberg of “Hello My Name is Scott” fame to talk with me about how we can do a better job of this.

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Tongue tied? Return to Pictures to Tell Your Story

Virginia Folkestad Art Studio

On a visit to Virginia Folkestad’s studio, I was taken with the way she documented her career in a visual timeline. I encourage you to do something similar. It will help helps= you visualize your progress and understand how objects and ideas are connected over time.

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Distinguish Great from Good Content

Audrey Phillips, Ray of Hope.

Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action.

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Being Heard Above the Noise

Dawn Brose-Jerome, One Step at a Time. Watercolor on paper.

You not only need ideas for your art, but also for content in newsletters, blog posts, and social media updates. It’s an ongoing process to refine content in order to be heard above the noise.

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Rework Your Artist Statement with 3 Answers

David Bender sculpture

Aside from your contact list, your artist statement is your most useful marketing tool. You will use language from your statement for wall labels, brochure text, website text, informal presentations, conversations and more.

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The Secret to Attracting More Fans for Your Art

The benefit of educating people how to view your art not only empowers people with a new skill and appreciation for art, but also leads to more fans. Teach people how to look at your art.

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Repeated, Yet Fresh: Vary Your Marketing Angle

Marcia Yudkin

Guest blogger Marcia Yudkin says: When you have a new product or an upcoming event, you can’t tell your list about it just once. Vary your angle. Lead into it differently each time. Use this checklist to pitch repeatedly without boring or annoying your email recipients.

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10 Dumb Bulk Email Blunders

Think of your email as another art form. You’re reaching out and trying to build connections with every email. Create an engaging composition as you would with your art

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